Today, the SUV market has entered a white-hot competition phase. Especially in the home SUV segment of about 150,000 price points, almost become the "center of the storm", Chinese brands, joint venture brands began a round of tug-of-war, many models and car companies in this scuffle is deeply imprisoned, but also many models step by step to stand firm, and achieved a gorgeous turn. The CS75 series from Chang'an is one of the winners.
Since its inception, the CS75 series has been constantly rising
The development history of Changan CS75 can almost be regarded as a history of the development of Chinese national SUVs.
In 2014, the Changan CS75 first entered people's field of vision, and soon, this SUV with a large size became a popular model.
In 2019, the CS75 series made its first turnaround, and Changan brought the CS75PLUS model to continue to fight with a larger and more advanced appearance.
In 2022, Changan's second-generation CS75PLUS is ready to compete with a new attitude...
People say that a successful model needs enough experience to be perfect, and since its listing eight years ago, the Changan CS75 car series has also had enough precipitation.
Thanks to Changan's decades of accumulation in the automotive industry, the CS75 has shown a high-quality side from the beginning. Whether it is the earliest CS75 or the later CS75PLUS, they have gained the trust of consumers.
In the user's reputation, whether it is for the dynamic performance of the vehicle, or for the comfort of the space and even the reliability performance, the user's evaluation is consistently excellent. In this way, the Changan CS75 car series has accumulated user reputation step by step, and achieved a sales breakthrough under the word-of-mouth stacking effect.
Since its launch, the total sales volume of the CS75 series has exceeded 1.5 million, and sales and word of mouth have soared. Entering 2022, the CS75 car series still maintains strong vitality, and in January, the CS75 car series led the SUV market with more than 33,000 units of single-month sales, showing strong competitiveness.
It is worth saying that at the beginning of the new year, Changan Automobile released the second-generation CS75PLUS and opened pre-sale. Thanks to the popular quality of the CS75 series, after the second-generation CS75PLUS began pre-sale at the end of January, the new car set a record of more than 15,000 orders.
It has not yet been officially listed, and it has become famous. The second generation of CS75PLUS, why can it have such a brilliant performance?
Behind the success is a deep understanding of user needs
In the early days, the CS75 received such a high level of attention, and a big reason was that the car was always half a level higher than its peers, and it was successful with more space, more comfort and more power. In the course of development, Changan Automobile has always been gaining insight into market demand, continuously optimizing products, and bringing users a better home SUV experience. Taking the second-generation CS75PLUS, which will be launched on February 28 as an example, this car shows Changan Automobile's insight into the market.
For example, in the era of aesthetic youth, a model with brilliant design needs to firmly grasp the needs of young users.
The second-generation CS75PLUS has steadily grasped the aesthetics of young people at the design level. On the one hand, as a family SUV, it continues to maintain an atmospheric and smooth posture; on the other hand, under the leadership of the new technology and new wisdom aesthetic design concept, the new car fully demonstrates the sense of power and technology through the whale tail wave grille, bringing more trendy and fashionable senses to young people.
When you open the car door, an SUV that can make home users feel comfortable and feel advanced, not only has a beautiful interior design, but also captures people's hearts in the details.
In the interior design, the second-generation CS75PLUS also integrates the aesthetic concept of science and technology, from the contrast design to the yacht-style retainer bar, to the large area of soft material wrapping, this car brings users a light luxury atmosphere rarely seen in home SUVs.
It is enough to see that the second-generation CS75PLUS understands the comfortable and practical demands of home users, and the new car continues to maintain the space advantage of the A+ SUV with its 4700/1865/1710mm length, width and height, as well as the wheelbase of 2710mm.
Moreover, Changan has also deeply optimized the seat comfort of the vehicle, whether it is the integrated sports seat in the front row or the "large sofa seat" with adjustable backrest angle in the rear row, which can effectively fit the curve of the human body, bringing a more wrapped and supportive riding experience when riding for a long time, and fully relieving the fatigue during the ride.
At the same time, the second generation of CS75PLUS also takes into account everyone's needs for travel quality.
First of all, the two conspicuous large screens in the car are not decorations or decorations, behind it, the new generation of in Call intelligent vehicle interconnection system allows the vehicle to transform into an intelligent mobile terminal to meet the needs of network applications when traveling. Coupled with the empowerment of Face ID, in addition to bringing personalized system settings through face recognition, this car can also be used for a variety of scenarios such as face brush payment, optimizing the convenient experience when driving in detail.
At the driving level, the second-generation CS75PLUS has also been optimized. In addition to including the navigation assistance function of the adaptive cruise system and the lane keeping system, the new car is also the first to carry a one-button track reversing function in the 150,000-level household SUV, which will become more convenient when passing through the narrow streets and alleys.
Finally, in terms of power, the second-generation CS75PLUS still brings two power options of 1.5T/2.0T. However, in terms of gearbox, the new car is equipped with a new generation of Aisin 8AT gearbox. Due to the domestic users' cognition of dual-clutch, CVT and other gearboxes, Changan once again chose to stand on the user's position, and the whole series of 8AT gearboxes with higher costs, driving quality and stability is better.
Advanced user thinking, making Changan a "explosive manufacturing machine"
From the birth of the CS75 car series to the current launch of the second generation of CS75PLUS, Changan Automobile has always had the gene and tradition of listening to the needs of users, and from the optimization and upgrading of the second generation of CS75PLUS, we can see the user thinking of Changan Automobile. From the user's point of view, these are all very gratifying. Of course, the "user thinking" of the second generation of CS75PLUS is not only upgraded where we can see, but also optimized where we "can't see"
For example, as far as the safety of the vehicle is concerned, it is believed that the vast majority of users will not see the air bags and will not experience serious collisions during the entire cycle of the car. But even so, Chang'an hopes to do more perfectly.
Specifically, even if it is an entry-level model, the second-generation CS75PLUS is also equipped with six sets of airbags, which is not only more generous than that of the same level of models, but also shows the concept of "everyone is equal in front of safety, and safety is no small matter".
In addition to the six sets of airbags in the whole series, from the birth of the CS75 to the advent of the second generation of CS75PLUS, Changan engineers are also very concerned about the safety of the body structure.
For example, whether it is C-NCAP or C-IASI crash test, the CS75 car series has always had five-star quality, and Changan Automobile itself also has strict requirements.
In 2021, for example, CS75PLUS once again challenged the American Standard tumbling test. In the end, in the American Standard tumbling test at a speed of 55km/h, the CS75PLUS won the industry's first three American Standard certified Chinese brand SUV with the performance of leading the domestic fuel vehicle of the same class. The fact also proves once again that the combination of thermoforming technology and ultra-high-strength steel roll pressing technology brings ultra-high-strength body, which is worthy of user trust.
Not only that, Changan's engineers took the lead in taking into account the needs of home users for vehicle durability.
During the engine development of the vehicle, every Blue Whale NE engine undergoes a rigorous reliability test. These engines have undergone more than 25,000 hours of engine bench reliability verification, and will also be installed on the vehicle to verify the durability of more than 1.4 million kilometers of road.
In 2021, Changan Automobile also conducted the extreme test of the Blue Whale NE 1.5T engine: at a high speed of 5500rpm, the engine ran continuously for 200 hours, breaking the world record in one fell swoop... In fact, changan has made a series of efforts to provide users with a higher quality car experience.
Conclusion:
It is no accident that the cumulative sales volume of more than 1.5 million units in eight years, the sales of more than 30,000 units in January 2021, and the order of the second-generation CS75 PLUS exceeded 15,000 units in less than a month of pre-sale are not accidental.
The reason behind this is due to Changan Automobile's deep insight into the needs of users. It is not difficult to find that Changan, with its strong research and development strength and technical reserves, also has the ability to meet the various needs of users. The combination of time and place and people has made the CS75 car series burst out of strong vitality, so we believe that after the second generation of CS75PLUS was officially launched on February 28, it can still become a hit in the same class.