As the title suggests, Volkswagen Tanyue rose to a sales rate of 11,082 units in January, returning to the 10,000-vehicle club in a single month. In fact, I personally feel that for Tanyue, the good thing is not to return to 10,000 vehicles, but the good news is that the sales data has shown an upward trend in the past 5 months, selling 5,000+ in September last year, 6,000 vehicles in October, 8,000 vehicles in December, until January squeezed into the first-line hot list.
German SUV, has always been valued by domestic consumers, a few years ago, Tiguan, the grand situation of the price increase queue to pick up the car must be everyone has an impression, then the public has no opponent. With the rise of domestic car brands, as well as the popularity of Japanese cars, market share redistribution, Volkswagen SUV heat gradually declined, coupled with vehicle problems continue, now the scenery is no longer, Volkswagen Tanyue is the best example. Tanyue was deeply affected by the particle trap problem and was at the top of the complaint list for many consecutive months, and then the official gave a solution to turn the crisis around.
It is also true that Tanyue's sales have picked up, in addition to solving the particle trap problem, the most important thing is the vehicle itself and FAW-Volkswagen's marketing strategy. The car is burly and atmospheric, although there has always been a "matryoshka doll" spit on the Internet, but the design style of this board is very aesthetic for the Chinese people, the Japanese pay attention to fashion, sports, and the German SUV stands firm in texture and hardcore temperament. In addition, the car seating space is very easy to play, 1.4T + 7DCT / 2.0T + 7DCT power choice, can meet the needs of the general family, and the chassis texture has the distinctive characteristics of the Ashkenazi.
As a volume product of FAW-Volkswagen, some time ago because the particle trap caused a lot of controversy, so the terminal market gave a lot of discounts, it is reported that the entry-level version has come to about 160,000, medium-sized joint venture SUVs sell at this price, competitiveness naturally needless to say. Price is on the one hand, Tanyue is based on cost performance as the main point of competition, the configuration combination has certain advantages over other competitors, under the strong brand appeal, resist the pressure to complete the counterattack.
Of course, I personally feel that it is difficult for Tanyue to go further. Since last year, Japanese Toyota has accelerated the launch of new products, and the medium-sized SUV market has several more powerful choices, and with the landing of the new product reputation, it is still unknown whether Tanyue can support the current situation. In fact, Tanyue's current predicament, there are also other Volkswagen models, B-class cars Passat and Maiteng have not seen any improvement, Tiguan L also has a particle trap blockage complaints, a new year, a new cycle, where Volkswagen is going, still need to continue to pay attention. What do you think of Tanyue's car?