Introduction: The particle trap captures the particulate matter emitted, meets the National VI emission standards, but traps the user.
With the implementation of the National VI emission standards, the term particle trapper has gradually entered the "public" vision.
Because the engines of many car companies themselves do not meet the National VI emission standards, many manufacturers have started the idea of exhausting. The most common practice is to add a GPF particle trap to the three-way catalytic converter, thereby reducing PM (fine particulate matter weight) and PN (fine particulate matter quantity) emissions to meet the new emission standards.
In layman's terms, it is to put a "mask" on the exhaust system of the engine. This treatment method is obviously more flattering, but it does meet the National VI emission standards, but it has caused trouble to many car owners. Until now, it seems that the problem has not been solved.
1) Solve the emission problem and plague the user
According to many car owners, due to the blockage of the particle trap, the vehicle has engine exhaust failure, fuel consumption soaring, power weakening, vehicle start-stop function failure, gear shift setbacks and other issues, and there are not many brands involved. Among them, the problem of FAW-Volkswagen Tanyue is the most prominent. "Bluetooth is often not connected, reversing images are often black screen, particle pokers are not to say, blocking to doubt life (plugged to 40 oil)." "Particle traps are plugged every day! The high fuel consumption is scary! ”...... Complaints such as these abound.
In response to the particle trap problem, some car owners went to the 4S shop to ask for a solution, and the advice they gave was to let the vehicle drive at a higher speed on the highway for a period of time. If the GPF congestion reaches a higher level, you can go to the 4S shop for workshop regeneration.
However, most car owners do not buy such a palliative and non-curative treatment. After all, for most car owners, driving at low speed in urban areas or short distances is the norm, if in order to solve the problem of particle trap blockage, car owners have to run long distances from time to time, which will obviously bring a lot of unnecessary trouble to the owner, and the original intention of the owner to buy a car is also contrary. In addition, it will also consume a lot of time and fuel consumption costs of car owners, and even cause safety hazards.
Some car owners said that "the problem of particle trap blockage seriously affects the owner's car!" The technical quality of their own vehicles is not up to standard, regeneration requires a waste of the owner's time and money, and there is no solution, every day to fool new customers to buy a car! ”
Especially now that oil prices are high, they are about to "break 9". Whether it is a high-speed dredging particle trap, or a particle trap blockage caused by high fuel consumption, it will increase the cost of the car to the owner.
In fact, FAW-Volkswagen has also launched a solution to upgrade the engine software and hardware for free.
However, judging from the feedback from the owner, it is clear that the problem of particle trap blockage has not been fundamentally solved. "The particle trap is seriously blocked, and the manufacturer says that it can be solved after the upgrade, but it is still blocked after the upgrade, buying a car is like buying a grandfather, and there is nothing to run at high speed and yo-yo."
2) The collapse of word of mouth and sales
It is worth mentioning that due to the impact of particle trapper blockage, since February 2021, Tanyue has occupied the top of the third-party platform model complaint list for 7 consecutive months; since 2021, Tanyue has unexpectedly topped the list of complaints, with a complaint volume of 2058.
At the same time, Tanyue not only lost the status of "sales king", but also became a regular customer of the complaint website, and even a "complaint king".
It is understood that as a model of FAW-Volkswagen layout mid-size SUV market, Tanyue has been loved by consumers since its listing, and its monthly sales have exceeded 20,000 units. However, in 2021, with the exposure of the particle trap blockage problem, Tanyue's sales fell off a cliff.
According to the data of the Association, the cumulative sales volume of Tanyue in 2021 was only 89,400 vehicles, and the average monthly sales fell to 7,446 vehicles. Not only that, in September 2021, when sales were the lowest, Tanyue's monthly sales fell to about 3,000 units.
Affected by this, in 2021, the cumulative sales volume of FAW-Volkswagen brand terminals was only 988,700 units, down 22.78% year-on-year from 1,280,400 units in 2020.
It can be seen that the problem of particle trapper blockage has affected the reputation and sales of Tanyue and FAW-Volkswagen.
Although the problem of particle trapper blockage is related to the short transition period of China V to China VI, this cannot be the reason for enterprises to pass on a series of troubles and troubles caused by product problems to users.
What's more, the formulation of emission standards is to reduce the emission of pollutants and achieve the purpose of environmental protection. However, the automotive products represented by Tanyue, this opportunistic way and the situation caused by it, not only deviate from the original intention of China VI emissions, but also emphasize pollution emissions and energy consumption.
At the same time, it also brings a series of problems such as engine exhaust failure, soaring fuel consumption, weakened power, and failure of vehicle start-stop function to the owner, affecting the user's car experience.
Therefore, auto companies need to pay attention to finding solutions as soon as possible to fundamentally solve the problem, which is also what users expect.
As the owner of the complaint said, "Volkswagen as a brand company, the particle catcher problem hopes to be taken seriously, this is not a small problem, do not let users feel poor after-sales, quality problems, poor car experience, do not let the majority of consumers do not trust a brand because of the particle trap problem!" ”
Although it cannot be compared, it cannot help but remind people of the strict emission standards in Europe and the United States, which made the Volkswagen Group desperate to take risks, design cheating software, and finally the East Window Incident, which disgraced the country where the car originated. Rough estimates, the "emission gate" has caused hundreds of billions of dollars in volkswagen losses, and the brand image has also been hit.
As we all know, if a brand wants to establish a good reputation, it needs to pay a lot of manpower, material resources, financial resources, energy, etc., and the collapse of word of mouth only needs to be instantaneous. Therefore, I also hope that enterprises will cherish the feathers and cherish the reputation that has been accumulated so hard. Don't let the "particle trap" trap the user and trap yourself.