The earliest successful cross-border marketing case in the automotive circle should be Michelin alone.
After all, most people are hooked for a while when they're young because of the few cents of a relationship between chubby tire people and a fancy restaurant.
Of course, in different eras and different environments, there are many more places where the foot can be landed in the car circle, such as after Xiaomi and others began to build cars, Weilai played a wei wei to save Zhao, directly "killing" to the mobile phone circle.
Considering that the development cycle of electronic products is much shorter, "Weilai Mobile" may arrive a lot earlier than "Xiaomi Car" this time...
Rumors: NIO is preparing to build a mobile phone division
Don't worry, you're still hiring...
For the melon-eating masses who want to see what Weilai can toss out in the mobile phone circle, although the waiting time is shorter than a new car, it is not possible to see the product in a moment and a half.
According to network channel information, Weilai's mobile phone research and development department was finally set in Shenzhen, and recently it is "crazy" to attract engineers and experts in the mobile phone circle by increasing the financial support of increased investment.
It is reported that in less than a month after the Lunar New Year, the number of new offers issued by Weilai mobile phones has reached 100+, and it is expected to add more than 200 research and development positions to support the rapid landing of Weilai mobile phone projects.
Of course, by the time the job posting comes out, the project already has a rough outline and the goals that need to be achieved.
Also according to the relevant channel information, Weilai's idea of making a mobile phone is earlier than the time point when Xiaomi officially announced the car, considering the scale of 300+ engineers, it basically excludes the possibility of OEM.
Considering NIO's existing automotive products, the linkage function may be the main feature of the final product.
For example, mobile phones, car file mutual transmission, ARVR projection, and voice assistant mobile version, etc., may be the core of the functions on Weilai's mobile phone products.
Is Weilai making mobile phones learning Tesla?
As the topic is, Weilai is of course the one with a slower progress, even in the matter of building mobile phones across the car circle.
The first car manufacturer to claim to enter the mobile phone digital circle should still be Tesla, which does not play cards according to common sense.
Although the independent manufacturer Geely Automobile has a head start to make mobile phones, from the perspective of progress, Tesla is still the one that has the upper hand, after all, the latter's product renderings have been exposed.
Tesla's first product in the field of mobile phones may be named Model Phone, and other media called or named Model π.
According to the renderings exposed by the Internet in November last year, the design scheme of this mobile phone slightly coincides with its own automotive products, and the strong simple industrial style is the main feature.
At the same time, according to Tesla's consistent "urine" emphasis on technology, 4K screens, Qualcomm Snapdragon 895 platforms and 2TB memory may appear on this mobile phone, and its actual products are still more expected.
Then let's focus on the auspiciousness just mentioned.
The sign of Geely's official entry into the mobile phone circle should be the establishment of Hubei Xingji Era in September last year, with Wang Yong, a former ZTE executive, as CEO, and Li Shufu, the helmsman of Geely, as the majority shareholder.
After the establishment of this company, while signing a contract with Wuhan Economic Development Zone, while talking about the acquisition invitation with Meizu, however, until now, there has been no exposure of related products, I don't know in the end, what card is played by Geely Mobile?
Collectively make mobile phones, is the mobile phone not enough volume?
Whether it is Tesla or Geely or Weilai, the collective circle of automobile manufacturers is for geometry, is it really not enough volume in the mobile phone industry? Is it hard to make money in the automotive industry?
The answer is actually nothing to do with the "money" in the mobile phone circle, which depends on the car to make money, of course, and ecology.
Yes, the "ecology" mentioned here is the same as the "ecology" mentioned by Boss Jia before, which you can understand as a periphery, a periphery that makes the car better to use.
Obviously, compared with cars, mobile phones are more sticky to users, so large that the frequency of use is N orders of magnitude of cars.
If you close the loop of multiple functions on mobile phones and cars, there is no doubt that you will complete the progress of the experience, which has been demonstrated on Apple's CarPlay and Huawei's Hongmeng OS.
And the car companies that are also concerned about profit points and product strength improvement will certainly not hand over this part of the market to people, and it is a good point to personally make mobile phones.
Considering that the cost of mobile phone products relative to cars is not too high, it is not impossible to bundle sales or buy cars and send mobile phones, and using their own ecology and sincerity to attract and retain users is their focus in the next stage.
Write at the end
In the final analysis, there is no fundamental difference between the current car companies "going to the sea" to do mobile phones and michelin's routine of launching a restaurant guide in order to increase the frequency of driving travel, but the carrier and the way to achieve it are re-in line with the template of the times. Of course, the layout of car companies also proves another key, that is, only focusing on a single product is not the next stage of technology companies to play, the big ecology is the core competitive point of intelligent electric vehicles, I don't know what kind of response plan these opponents who have stepped out of a foot will give?