Recently, the five departments issued a notice on carrying out the activities of new energy vehicles going to the countryside in 2024, involving 99 models of direct discounts to consumers, let's take a look at the details of the notice.
It is reported that the time for this rural activity is from May to December 2024. The notice requires that new energy vehicle models suitable for the rural market, with good reputation and reliable quality, be selected to carry out centralized exhibitions, test rides and test drives and other activities to enrich the consumer experience and provide diversified choices; Organize charging and swapping services, financial services such as new energy vehicle underwriting, claims, and credit, as well as after-sales services such as maintenance, to go to the countryside in coordination to make up for the shortcomings of the supporting environment in rural areas; Implement support policies such as car trade-in, county-level charging and swapping facilities to make up for shortcomings, and direct "real money" discounts to consumers.
The event will be carried out in a combination of "on-site + cloud". The "offline" activities are carried out through a combination of typical county-level special activities and characteristic activities in surrounding towns and villages. "Online" activities mainly include online exhibitions and sales, live broadcast interactions, etc., which are carried out through e-commerce and Internet platforms in conjunction with offline activities.
In addition, in order to further sink the new energy vehicles to the countryside to the county, a number of typical county cities with low proportion of new energy vehicles and large future market potential will be selected to hold a number of special activities, and radiate the surrounding towns and towns with this as the center.
At the same time, all new energy vehicle manufacturers, sales enterprises, financial institutions, charging and swapping facility enterprises, sales and after-sales service enterprises are encouraged to actively participate, and formulate promotional plans in combination with support policies such as trade-in and county-level charging and swapping facilities to make up for shortcomings, and establish and improve the after-sales service system.
Source: Ministry of Industry and Information Technology
Editor: Susan