The 150,000-level automobile market, whether fuel, hybrid or pure electric, is actually the market with the most purchasing power of domestic automobile consumers, especially in the automobile sales list, which has always been in a high state. Of course, it can create a hit in this mainstream market, and it can also better reflect the comprehensive strength of car companies, and Geely's Galaxy E5 is here with such a mission.
A few days ago, Geely Galaxy E5 ushered in its debut, which is the first global model of Geely Galaxy to be developed simultaneously for domestic and foreign markets, and it is also the first pure electric SUV. It is positioned as a compact SUV, and the future domestic price is expected to be 15-200,000 yuan, and the market will be completed in the second half of the year (or in the second quarter).
It is still cost-effective
As a new pure electric SUV, the Galaxy E5 has very good original design elements, the front face adopts the same ripple of light and rhythm grille as the Galaxy E8, the headlight groups on both sides are sharp, and the L-shaped air intake decorative strip below, the family-style face is highly recognizable.
The length, width and height of the new car are 4615/1901/1670mm, and the wheelbase is 2750mm. Compared with the main competitor BYD Yuan PLUS (length, width and height 4455/1875/1615 mm, wheelbase 2720 mm), the Geely Galaxy E5 occupies a certain advantage in body size, providing passengers with more spacious riding space.
Coming to the interior, the Galaxy E5 adopts a narrow-width full-LCD instrument + a dual-screen combination of a large-size floating central control screen, with a double-spoke flat-bottomed multi-function steering wheel, and the sense of fashion and technology is very in place. The GEA architecture supports the GEEA 3.0 E/E architecture and the Flyme Auto in-vehicle system, enabling the Geely Galaxy E5 to have a high-speed OTA, vehicle-machine unbounded interconnection experience, and to achieve voice, text, and music AIGC capabilities with the blessing of AI elves.
At the same time, in terms of car machine, it also adopts Flyme Auto car machine system, with the first domestic vehicle specification grade 7nm car machine chip Dragon Eagle No. 1, the chip has strong computing power, fast system interaction, and perfect coordination of software and hardware, which can realize the linkage of the central control screen, instrument screen, HUD, and mobile phone, which greatly improves the experience of using the car, which is basically the same as the intelligent cockpit of the Galaxy E8, and should be a plus point in the intelligent experience.
In terms of power, the new car is equipped with an intelligent electric drive system, with a maximum motor power of 160kW, but the specific performance and endurance performance still have to wait for the official announcement. Referring to the battery life and performance of the Galaxy E8, the future performance of the real car should also be good, through the comprehensive product strength and the main 15-200,000 price range, it is still a continuation of the Galaxy series cost-effective play.
Can the success of the Galaxy L7 be replicated?
At the beginning of the establishment of the Geely Galaxy brand, the first product was a plug-in hybrid compact SUV Galaxy L7, which achieved good market feedback in the early stage of listing with good design and cost-effective advantages, and the monthly sales soon exceeded 10,000 units, allowing the Galaxy brand to gain a firm foothold in the new energy market, and also made Geely at the forefront of new energy transformation.
Galaxy E5, as Geely's pioneer in the mainstream pure electric SUV market of 15-200,000 levels, naturally wants to replicate the success of Galaxy L7, but the pure electric SUV market is obviously more seriously involuted, and if you want to break through, you need to show more sincerity.
Judging from the product points exposed so far, the main competitors of Geely Galaxy E5 will revolve around the two hot-selling products of BYD Yuan PLUS and AION Y Plus. In contrast, the latecomer Galaxy E5 has certain advantages in intelligence and comfort configuration, the reference yuan PLUS cruising range is 430 and 510km respectively, AION Y Plus provides 310-610km A variety of options, the future Galaxy E5 should be slightly stronger than these two products in terms of battery life, and at the same time, it should be similar to these two products in terms of price, or continue to be cost-effective.
Nowadays, the options of electric SUVs with a price range of 15-200,000 yuan are very rich, and they cover various characteristics such as large space, dynamic appearance, luxury and refinement, and intelligent technology. For example, if space and practicality are required, the Song PLUS EV with an A+ body has a starting price of 149,800 yuan, and the Leap C11 EV, which is positioned as a mid-size SUV, has a starting price of 151,800 yuan.
At the same time, there are 200,000-level players who grab the market by cutting prices, for example, in April this year, Xiaopeng G6 added a 580 long battery life Plus version, with a guide price of 199,900, which was further reduced to 179,900 after the discount. Compared with other competing products within 200,000, Xpeng G6's 800V platform, vehicle-machine interaction and intelligent driving capabilities have obvious advantages. Although the space is not the largest, the size of the medium-sized car, the blessing of the double wishbone front overhang, and the practicality and handling are also excellent.
Judging from the current market environment, the current 15-20 mainstream pure electric SUV market competition has become white-hot, and high cost performance has been the basic operation of major brands, although compared with new forces and other players, it is backed by Geely Group, and is trustworthy in quality and technology, but Galaxy E5 If you want to make a breakthrough, you can't simply rely on cost-effective gameplay, or you need to work hard in marketing.
Of course, Geely also feels the serious involution of the domestic electric market, so since the beginning of the development of the Galaxy E5, it is based on GEA's global intelligent new energy architecture, which is the first global model of Geely Galaxy, and the left and right rudder vehicles are developed and tested at the same time, and will be sold to global users in the future. In the future, even if E5 can't become a hit in the domestic market, it can also rely on good product power to harvest the market in foreign markets, obviously Geely is double insurance for the Galaxy E5.