The live broadcast of the car brand photographed the bottom of the female anchor's skirt, and the account involved was banned indefinitely!

Chengdu Business Daily Red Star News

2024-05-18 12:18Posted on the official account of Red Star News of Chengdu Business Daily, Sichuan

On May 17, Douyin Blackboard Newspaper issued the "Announcement on the Governance of Severely Punishing the "Rubbing" Marketing Problem in the Automobile Industry (Phase II), which stated that the platform recently found that some anchors in the automobile sales industry used the gimmick of "Xiangche Beauty" to play vulgar edge balls in the live broadcast room to attract traffic, and wantonly "rubbed" marketing for their own benefits, which seriously damaged the ecological health of the car live broadcast.

Since April 2024, a total of 2,632 accounts have been punished for violations, and 582 accounts with serious violations have been recycled, including 24 accounts that have been banned indefinitely.

According to the announcement of some punished users, the Douyin account of "Jietu Automobile-Ningxia Ningda Jierui Store", which was questioned about the marketing of "rubbing edges", was banned indefinitely.

According to a previous report by Southern Metropolis Daily, in a recent live broadcast of Jietu Auto Ningxia Ningda Jierui Store, the female anchor was wearing a tight short skirt and kneeling on the second row of seats in the car to explain the introduction, and was photographed by the camera under the skirt and chest. When he leaned out from the second row to the front row to explain the center armrest, he was photographed under the skirt and legs. The screen recording of the live broadcast was also circulated on the Internet, causing questions about "rubbing the edges".

In this regard, on May 15, the staff of the store involved told reporters that the leaders were already dealing with the matter, and the anchor accidentally exposed the bottom of his skirt when he was explaining, and was swept by the camera brother's lens, "It's an unintentional mistake, not a side." The staff member also said that the manufacturer has strict control regulations on the clothing of anchors, and every live broadcast and work will be reviewed by the manufacturer.

Subsequently, the reporter called the customer service hotline of Jietu Automobile, and the customer service staff responded on this matter, saying that the manufacturer has paid attention to the situation that the store has spread indecent video images, and the impact is very bad.

Comprehensive: Douyin Blackboard News, Southern Metropolis Daily, Interface News

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