BMW fuel vehicles are selling well in China, but why do new energy vehicles with BMW aura, sales are not even as good as the new forces of Chinese brands, not to mention those best-selling Chinese brand electric vehicles, is the new energy vehicle blessed by BMW halo really not as fragrant as fuel vehicles? Even if the price of electric vehicles in China's new car-making forces is the same as the price of new energy vehicles of BMW Halo, why do more Chinese people who buy new energy vehicles still look at Chinese brands?
BMW and Mercedes-Benz in China oil to electricity new energy vehicles can not sell The new forces of Chinese car manufacturing
According to the statistics of the car rut editor, BMW iX3 as the BMW X3 oil to electric model, in 2021 a total of 22446 units, and then look at the Mercedes-Benz halo blessing mercedes-Benz EQC new energy vehicles in 2021 total wholesale sales of 6098 units, if the BMW iX3 is more popular than the Mercedes-Benz EQC, it seems that BMW's new energy aura in the country is larger than mercedes-Benz new energy aura? In fact, they are all oil to electricity models, why are domestic consumers not interested in luxury brands of oil to electric new energy vehicles?
Because there are alternative better Chinese brand new energy vehicles, we look at the Weilai founded by Li Bin, who was born to engage in the Internet, its WEILAI ES6, ES8 and EC6 in 2021 total deliveries of 41474 vehicles, 20050 vehicles and 29905 vehicles respectively, and then look at the BMW iX3 blessed by BMW halo last year 22446 units, in fact, it is not good, and the price of WEILAI's electric vehicles is not cheaper than that of BMW iX3.
BMW did not give up entering the electric vehicle market because the electric vehicle of oil to electricity does not sell well, and recently imported and listed BMW i4 in China, starting at 449,900 yuan, positioning medium-sized cars BMW i4, will be as tepid as the domestic oil to electric BMW iX3? It's possible. After all, there is no harm without comparison, the Weilai ET7 priced at 448,000 yuan and the Polar Fox Alpha S, priced at 429,900 yuan, are positioned as medium and large cars, which are a full circle larger than the BMW i4, and their degree of intelligence is definitely above the BMW i4.
Young and wealthy people no longer believe in BBA and prefer novel intelligent technology
In the past, Chinese liked luxury and atmosphere when buying a car, which led to the best-selling of BBA first-line luxury brands such as BMW, and now the emergence of young local tycoons has also created a high-priced model of high-priced models such as Weilai. Although WEILAI may not be a luxury brand in the traditional sense, there are still high sales behind the high price, indicating that young and rich people are no longer superstitious about first-line luxury brands such as BBA, because they may have already bought BBA first-line luxury brand fuel vehicles, and now they just want to try and play with high-priced electric toys.
Today's young and rich people are more rational, only to create a new force of car manufacturing and other Chinese brand new energy vehicles have the market opportunity to rise, mainly or The product strength of Chinese brand new energy vehicles is not bad, the three electric vehicles are the core, batteries, motors and electronic controls, etc., in China are very mature and technologically stable industries, not only ningde era there are a large number of battery supporting enterprises, BMW also has to purchase Chinese batteries such as ningde era.
Similar price China trams use dual-motor four-wheel drive and intelligent capabilities super BBA trams
In addition to the competitiveness of china's power battery, it is also very mature and stable in terms of motors, and in terms of looking at the product itself, the motor of the car can be a single motor layout, or it can be a double motor, but the cost of the motor is doubled. Nio ET7 and Alpha S and BMW i4 models with similar prices are all designed with front and rear dual motors, while the BMW i4 is only a single motor rear drive design. At the same price, buy four-wheel drive or after-drive good, I'm afraid you don't need to help you decide!
Looking at the suspension, BMW i4 adheres to BMW's consistent control advantages, using the front double wishbone independent suspension and rear multi-link independent suspension design; Weilai ET7 adopts the front five-link rear multi-link independent suspension design; Alpha S uses the traditional front McPherson independent suspension and rear multi-link independent suspension, the different suspension structure leads to a slight difference in driving control feeling, but the four-wheel drive design makes weilai ET7 and alpha S not inferior to BMW i4 in driving control texture. Although the BMW i4 also has a four-wheel drive model, it is priced at 539,900 yuan.
Finally, looking at the intelligent technology configuration, which car of China's traditional fuel vehicle is not richer than the joint venture car of the same level and size, and it is also more abundant than the configuration of the imported car of the same level, although the stability of the powertrain, the retention rate and the brand power may not be as good as the joint venture and imported car, but in the field of new energy, China has mature battery and motor technology, and the stability has been better than the traditional fuel joint venture and imported cars. Of course, Tesla is excluded, and Weilai, which was born on the Internet, is bound to be stronger than BMW in intelligence, and the Huawei HI high-end version of Alpha S and Huawei's cooperation is far more driverless than the new energy vehicles made by first-line luxury brands such as BMW i4.
Write at the end
In the past in the field of fuel vehicles, they all feel that the moon abroad is rounder and brighter, and now the traditional first-line luxury brand BBA in the country to engage in oil to electric new energy vehicles or imported electric vehicles, in terms of product strength is not as good as the electric vehicles launched by the new forces of Chinese car manufacturing, and the current sales of Weilai electric vehicles can show that Weilai electric vehicles are higher than BMW electric vehicle sales, there are a large number of new car-making forces, as well as bydir and other traditional new energy companies launched best-selling models, in the domestic new energy field market, consumers are no longer only BBA brand and choose, It is more important to pay attention to the product power itself, which has created a high-priced Chinese brand electric vehicle, and there are still good sales.