According to data released by the China Association of Automobile Manufacturers on February 18, the production and sales of mainland vehicles in January reached 2.422 million units and 2.531 million units, respectively, an increase of 1.4% and 0.9% year-on-year, of which the sales of new energy vehicles increased by 1.4 times year-on-year. How are offline store sales? What are the reasons behind the growth?
On the afternoon of February 21, the reporter came to several car 4S stores in Nanjing's Jiangbei New Area, although it was a weekday, there were still many citizens who came to see the car. Among them, many citizens are more favored by new energy vehicles, especially domestic brands.
Mr. Wang, a citizen of Nanjing, said: "There is already a car at home, there is a child at home, my wife does not want to bother me to pick up and drop off when she commutes to work, she wants to buy a car by herself, and now the price of oil is also quite expensive, so choose an electric car." ”
During the visit, the sales managers of many 4S stores told reporters that due to the impact of pre-holiday consumption fever, the order volume throughout January increased by a certain extent compared with November and December last year. In the new energy sector, due to the impact of February 1, the subsidy standard for new energy vehicles will be reduced by 30% on the basis of 2021, and many citizens choose to buy a car in January and retain the subsidy preference.
Nanjing BYD Shengshi Xinjing 4S store online sales manager Zhang Yuping said: "Our store sales in January was about 750 units, up 15% from December, the current customer acceptance of new energy models is also getting higher and higher, for pure electric models have endurance concerns, will also choose plug-in models, they are all new energy models, plug-in hybrid (plug-in hybrid) Advantage is that it is oilable and electric." ”
Wang Yong, manager of Nezha Automobile's Nanjing Jiangbei store, said: "Compared with last year, it has been growing steadily, (compared with December last year) an increase of more than 30%, like our store (January sales) in more than 50 cars." Some of our models, some colors, are available for existing cars. ”
The market is still expected to be good to launch new cars for many domestic brands
According to the data released by the China Association of Automobile Manufacturers, the development of the automobile market in the first quarter will be affected by both positive and negative aspects, with the active introduction of local governments to stabilize growth related policies, market demand is relatively stable; however, the chip shortage problem still exists, and the domestic epidemic has also increased the risk of industrial chain and supply chain.
Zhang Yuping said: "In February, some customers will be in a wait-and-see state because of the decline of new energy subsidies, (affected by chip production capacity) The waiting cycle of the car source has increased, and some customers who originally planned to buy, because of objective factors, such as anxious to use cars, may have to give up (the plan to buy new energy vehicles)." ”
According to the production and operation activity expectation index released by the National Bureau of Statistics, the expected index of production and operation activities in the automobile industry in January was located in the high boom range of more than 60%, which played a role in stabilizing the development of the automobile industry as a "ballast stone". Affected by this, some passenger car companies have better market expectations for this year and have set higher annual production targets. In addition, many domestic new energy vehicles, such as Xiaopeng G9, Lantu Dreamer, BYD Destroyer 05, etc., will also be listed this year to further segment the market.
(Source: Jiangsu Public News Channel/Shen Can Editor/Wang Ze)