Abstract: BYD's first "strategic going to sea" global passenger car PLUS, priced at 131,800 yuan, can BYD open up the global market?
After the BYD e platform 3.0 took shape, a new round of model replacement began. On February 19, BYD Yuan PLUS was officially launched, with a total of 5 models of new cars, and the official guidance price was 131,800 yuan - 159,800 yuan.
The new car is the first A-class SUV of BYD e platform 3.0, equipped with an eight-in-one electric powertrain, the overall efficiency of the system is as high as 89%, the volume is reduced by 20% under the same power, and the weight is reduced by 15%; it is equipped with a wide temperature range high-efficiency heat pump system, which has a wide temperature range working ability of -30 ~ 60 °C to improve the winter endurance.
The new car also breaks the traditional distributed system architecture and adopts the body electronic control domain technology to achieve a high degree of integration, lightweight and efficient electronic and electrical systems.
In terms of appearance, Yuan PLUS adopts the Dragon Face 3.0 family design language, the new dragon whiskers, the Yuanli Awakening luminous wordmark, the Wind Wing Movement Hub and other details of the design, delicate workmanship, stylish shape. The flying dragon jumping waistline coupled with the low-lying shape of the back that highlights the sense of sport and volume shows the new generation of dragon beauty aesthetics.
The interior is composed of speed blue, power gray two-color collocation, the center console is carried by a powerful dragon whisker, the muscle flow line runs through the door panel and the dashboard; the integrated sports seat takes into account safety, comfort and dynamics; the dumbbell air conditioner outlet, the treadmill central armrest, the string door panel decoration and other details of the exquisite design, the metaPLUS sports trend one by one highlighted.
As a new energy vehicle, the power of the yuan PLUS is also unsatisfactory, and while accelerating by 7.3 seconds per 100 kilometers, the energy consumption of 100 kilometers is only 12.1kWh. Featuring a new generation of multi-link independent rear suspension tuned by the team of former Mercedes-Benz S-Class chassis tuner Hans Kirk for five years, it combines sportiness with comfortable driving.
It is no exaggeration to say that BYD Meta PLUS integrates almost all of BYD's latest technology, and also undertakes byBYD's historical mission of impacting sales. It is reported that since the 2022 New Year's Day pre-sale, the domestic order volume of yuan PLUS has exceeded 20,000 units.
More importantly, the yuan PLUS is also BYD's first model to go to sea and enter Australia. It is also BYD's first "strategic sea" global passenger car. At present, MetaPLUS has opened pre-sales in the Australian market at the same time, naming ATTO 3, bringing a new experience of smart travel to consumers around the world.
Since Tang EV went to Norway, BYD's overseas passenger car matrix has become more and more abundant, and a global vehicle company has finally begun to try to sell well worldwide.