In 2021, China's new energy vehicle market ushered in strong growth, riding on this shareholder wind, BYD Automobile ushered in its own spring. Throughout last year, BYD sold a total of 730,100 vehicles, of which the annual sales of new energy vehicles reached 593,700 units, an increase of 231.6% year-on-year, and won the first place in China's new energy passenger car sales for eight consecutive months.
After winning the 2021 new energy vehicle sales champion, ATD continued to "chase after the victory" at the beginning of 2022. Following the release of a new brand proposition and brand identity, BYD recently launched the first new car of 2022 - Yuan PLUS.
As the first SUV model under BYD's e-platform 3.0, the yuan PLUS combines BYD's latest technical advantages, and because of this, in less than 2 months since the pre-sale, the number of new cars in China has exceeded 20,000 units. The listing of the yuan PLUS is hot, and it also ushers in the "opening red" of 2022 for BYD.
What is the excellence of e-Platform 3.0?
As we all know, BYD has always been at the forefront of the industry on the road of new energy technology research. From the early e-platform 1.0 to the later 2.0 and now the e-platform 3.0, BYD has realized the platforming from a single component breakthrough to a key component and a platform for the vehicle architecture.
On the basis of e-platform 1.0 and 2.0, BYD naturally sat on the top spot in the domestic new energy vehicle market. With the new energy vehicles entering the era of intelligent electric vehicles, around the mileage, intelligence, safety and other issues, BYD e platform 3.0 has increased again.
First of all, the biggest feature of e-platform 3.0 is the high degree of integration. The previous distributed electrical and electronic architecture is integrated into a centralized electrical and electronic architecture composed of four major domain controllers, such as intelligent power domain, intelligent vehicle control domain, intelligent cockpit domain and intelligent driving domain, which greatly improves the efficiency of system interaction.
Taking intelligence as an example, with the blessing of e-platform 3.0, the latest DiLink 4.0 intelligent networking system equipped with BYD's metaPLUS has a faster response speed and higher fluency, and the intelligent experience has been improved in a hierarchical manner compared with before.
Of course, in addition to the high degree of integration of the whole vehicle electronic appliances, the e platform 3.0 will also integrate the body and battery. While improving the rigidity of the body, it can also effectively reduce the body resonance and improve the NVH performance of the vehicle. At the same time, in order to make up for the problem that the integrated body cannot be replaced, the e-platform 3.0 is also equipped with a blade battery as standard, supplemented by the world's first eight-in-one motor assembly and a new electric four-drive force system, which not only significantly improves the endurance level, but also broadens the working temperature of the system and enhances the power performance.
Reflected in the metaPLUS, the endurance level of 430km and 510km has belonged to the mainstream level of the same level, and the maximum power of 150kW and the peak torque of 310N·m can bring 7.3S of 100km acceleration. With the blessing of blade battery and fast charging, the new car can realize 100km of charging for 10 minutes.
Finally, one of the core competitiveness of e-platform 3.0 is also reflected in cost control. A huge advantage brought about by high integration and platformization is the reduction of cost. However, unlike many low-cost models, the cost performance of BYD's e platform 3.0 is not through a reduction. Under the premise of technological innovation, BYD allocates this part of the cost to other places, ensuring cost performance while bringing users a full range of high-quality experiences.
In fact, this has long been reflected in the dolphin, another car of the e-platform 3.0, and on the meta PLUS, this feature continues to be expanded. In the invisible body structure, the metaPLUS uses a high proportion of high-strength materials, the tensile strength of 1500Mpa of thermoformed steel accounted for 11%, high-strength steel and above accounted for 85%, ultra-high strength steel proportion of 55%.
Such a high-strength body, coupled with a blade battery that has always been known for its safety, the safety of the whole vehicle can be imagined. On the other hand, the price of the yuan PLUS 13.18 - 159,800 yuan can be found that whether it is the product itself or the horizontal comparison at the same level, the cost performance is a huge advantage of the yuan PLUS.
China and Australia are simultaneously exerting their efforts
Meta PLUS helps BYD blossom in an all-round way
The pre-sale of the yuan PLUS exceeded 20,000, which is a good start for BYD's 2022, but for such a blockbuster model, its mission is more than that.
In addition to assuming the role of the first SUV of the e-platform 3.0, the yuan PLUS has also become BYD's first "strategic overseas" global passenger car. At the same time as the official listing of the metaPLUS, BYD also announced that the metaPLUS opened pre-sale in Australia at the same time, and the new car was named Atto 3 in the Australian market. It is worth mentioning that as of now, Atto 3 has received 15,000 letters of intent for orders.
In the environment of chip shortage, some brands have taken care of themselves, and BYD, in contrast, can not only maintain sustained growth but also continue to develop externally under such circumstances. Such achievements stem from BYD's insistence on self-research in core technologies, and it is precisely because of this that BYD has more ability to resist external risks than other brands, which also lays the foundation for BYD to go global.
In addition, for BYD itself, the listing of the yuan PLUS also fills the market gap of BYD in the 130,000-150,000 yuan pure electric SUV. At present, in the price range of 100,000-300,000, BYD new energy vehicles can be said to have been fully covered.
All along, in the domestic SUV market, the compact SUV segment is a must for all brands. However, at the juncture of electrification, the compact pure electric SUV market does not have many competitors. At this time, BYD took the lead in entering, with the latest technology, the latest models and the user base and reputation accumulated in the field of new energy, this time the meta PLUS may really kill a world.
Note: The above pictures come from the brand official