On February 20, 2022, "China Pentium · FAW Besturn B70S off-line and pre-sale conference was officially held at Changchun FAW Ulsan Plant, during which the official announcement of the Besturn B70S 1.5T and 2.0T two power 7 models, the pre-sale price of 11.09-14.39 million yuan. It is particularly noteworthy that in order to bring a better car buying experience to young users, FAW Besturn will adopt a new online booking mode on the B70S, and provide super "7" gifts and Super "+1" surprise "koi stuffy bags" for car booking users, a series of pre-sale new ways to play worry-free, fun and good value. Among them, the booking only needs to add 1999 yuan, you can enjoy the configuration or power of a more super level of "Super Upgrade Fund", with a small broad, one-step in place, will undoubtedly be popular with young people.
"High value" and "high value" products are paired with a "new" ordering model
Creating more national tide, more trendy sense of technology, stronger sense of movement and greater sense of value for Generation Z is the "motto" of the debut of the Pentium B70S. With the national tide "divine beast element" front face, "Endeavor" low lying posture and other elements, to create a new Chinese design of super pulling wind; equipped with Pentium D-Life 5.2 AI intelligent ecosystem, L2 level automatic driving technology, digital key, electric tailgate and other black technology equipment, bringing super play humanized technology enjoyment; equipped with Intelligent Qing Power 2.0T+6AT combination, 100 kilometers to accelerate into the 7-second club, bursting into a super sense of driving experience; integrating China FAW's more than 60 years of technology accumulation and car manufacturing heritage, Inherits the excellent GENES of the ultra-safe FMA architecture. This "four super" hipster piece truly combines "high value" and "high value" into one.
The expectation of a new generation of users for a better car life has given the Pentol brand a new understanding of Chinese manufacturing and a higher goal pursuit. Song Zhiyong, director and secretary of the party committee of the Ulsan factory of China FAW Group Co., Ltd., promised on the spot: Pentol B70S is another new product created by the Ulsan factory in accordance with strict quality standards and perfect quality assurance system, and the Ulsan factory will continue to uphold the business philosophy of "customer first, quality factory", continue to create better quality and better performance of automotive products for the majority of consumers, and make new contributions to the development of national brands.
It's not just the product itself that surprises users. At the event site, Wang Shengli, deputy secretary of the party committee and deputy general manager of FAW Besturn Car Co., Ltd., general manager and secretary of the party committee of the besturn sales branch, said that the besturn B70S will innovate the sales model and bring a new experience of generation Z through online car booking. The user places an order online through the Pentium YOMI App, and the vehicle is delivered by the sales service store. Users get clearer and more transparent prices, eliminating redundant bargaining links in the car purchase process, and saving time, effort and worry in the entire car purchase process.
The new experience of Generation Z, Super "7+1" super "benefit" policy far exceeds expectations
The Pentol brand has always adhered to the user-centered, in-depth insight into the user's car purchase needs, while tailoring the B70S for young users, the "trendy single product", with an ultra-low price of 110,900 yuan to enter the compact SUV market, becoming a very competitive model in the same level of market. In addition, FAW Besturn simultaneously optimized the pre-sale policy to benefit all subscribers during the pre-sale period with the loud Super "7" heavy gift.
Users only need 1000 yuan deposit, you can enjoy the Super "7" gift, the most representative and creative of which is the "Super Super Upgrade Fund": after the user subscribes, through the Pentium YOMI app to pay an additional 1999 yuan, you can upgrade the vehicle to the same power higher configuration or the same configuration of higher power models (some models can be achieved), in a limited budget and better configuration and stronger power, accurately solve the choice anxiety of young people, and maximize the satisfaction of young people "to give themselves better." "The heart longs. In addition, more powerful financial policies, replacement subsidies of up to 10,000 yuan, 240G free traffic per year in five years, free OTA upgrades for life, and 100,000 besturn YOMI points for old customers to buy cars, comprehensively cover the whole process of user car purchase, car replacement, car use, and car maintenance, and benefit the vital interests of users in an all-round way.
FAW Besturn also adopts the form of "removing the blind box" loved by young consumers to bring Super "+1" surprises to car buyers. Users can participate in the sampling of boring bags through the "Stuffy Bag Planet" Mini Program, and can receive the signature photo of star Zhu Yawen and 2 movie tickets (1,000 sets) when they go to the store for test drive. At the same time, "Pentium B70S Koi Stuffy Bag" is divided into five themes: "China's Pentium Tiger Tiger Shengwei", "Yan · Out of bound", "Fashionista", "Street Hipster" and "Modern Beginning", including the one-year use right of Pentium B70S, Li Ning bag and clothing, child safety seat, and more 666 yuan -999 yuan super value car purchase coupons, Pentium B70S script killing test drive quota, Pentium B70S new car bottom guard plate and other "hao" surprises, booking users randomly draw one of them, can be happy to mention more benefits, FAW Besturn strength pet powder in action!
"The first car of the new year" brings new generations of users to a better life
Sui Zhongjian, general manager of FAW Besturn Car Co., Ltd. and deputy secretary of the Party Committee, said: Over the past 16 years, the Besturn brand has inherited the great vision of China FAW, taken the stronger, better and bigger national automobile industry as its original intention, and is determined to manufacture affordable, affordable and dignified cars for the Chinese people, bringing one after another ingenious boutique products for the Chinese people. As China's FAW's first independent coupe SUV and the first blockbuster new car under FAW Besturn's new brand strategy, the Besturn B70S "starts from scratch" and lives up to the promise of "Yan out of bounds", and finally brings new masterpieces to users.
The official roll-off of the Besturn B70S highlights faw Besturn's new charge in the cross-border coupe SUV market under the new pattern. As the "first car of the New Year", B70S has sounded the horn for the Pentium brand to fully upwards, under the new blueprint of the "14th Five-Year Plan", FAW Besturn will always adhere to the user experience as the center, create a "people-friendly Pentium" brand image, and constantly provide new services, create new experiences, create new value, and compose new wonderful!
Write at the end
It is reported that the Pentium B70S will be officially listed in March this year, fully meet the test of the market, whether it can really win the favor of Generation Z, we will see at that time. In addition to the Besturn B70S, FAW Besturn will continue to launch more boutique models, continuously expand the product range, and continue to improve the user experience. A new Pentium with more competitive technology, more attractive products and more appealing brand is worthy of our more expectations!