Shooting, writing, | Chu Yunwen
It is not difficult to find that the "roll" between the A-class sports cars of independent brands is getting worse and worse.
The reason is that the decline in the age of mainstream consumer groups is an important reference factor; at the same time, the technological progress of independent brands is obvious to all, and with young consumers being more open to brand choices, they are no longer stuck in joint venture products. Moreover, in the face of the trend of the domestic automobile market, independent brands also have more say.
At present, this level of products focuses on two major directions.
The first is the movement, whether it is product positioning or the overall design of the vehicle, it is moving closer to the word performance, such as the engine with increasingly excellent data, and the body movement that makes people feel bloody at a glance;
The second point is intelligence, relative to the former, this is not only the current hot spot, but also the direction of the key development of automotive products in the future.
Major manufacturers on the above two points began to polish the product, UNI-V is a new car that people are very much looking forward to at the beginning of this year, sports and intelligence are also a very obvious label of this car, in the face of the fierce industry "inner volume", can this car break through successfully?
100% sultry skill
It's a product that makes young consumers happily pay for it, and radical design can undoubtedly quickly grab the consumer's attention, just like in the world of black, white and gray, there are suddenly bright and jumpy colors, and it's hard not to look at it.
The practice of only modifying existing products to enhance the sense of movement is outdated, and it is difficult to "evolve" on top of existing products, and it is difficult to abandon its own genes, after all, in the minds of consumers, it is difficult to change the established image.
If a new sub-brand or product line is re-created, this problem will be solved.
Changan is one of the brands that saw this problem earlier, the first model UNI-T under the UNI sequence was launched, which refreshed people's understanding of independent brand sports SUVs, and since then, it has ushered in a higher positioning UNI-K, when its first sports car UNI-V joined it, the product matrix has become increasingly complete.
As a relatively young person, my inner thoughts when I look at this type of product should be quite representative.
If you give me a very cool design, OK, as a consumer will gladly accept, the first impression can give a high score; sitting in it, subverting the traditional interior design will also be refreshing. The above two points, the vast majority of products on the market can be realized, it can be said that accounted for about 80%.
At this time, the focus is on whether these products can bring a veritable sense of driving sports? This is a filter that can sift out a lot of players.
Therefore, a qualified product should not only charm consumers through appearance, but also fundamentally learn some "seductive" skills.
On the center console of the UNI-V there is such an obvious button, which is written "SUPER RACE" and marked with bright colors, and when pressed, you will hear the sound of mechanical structures working from the rear of the car, the electric tail wing will be raised, and the sound of exhaust will become pleasant.
At the same time, the display content in the central control LCD screen has also changed, in this interface in addition to seeing the tail, sound wave, ESC, ejection start switch, on the right side is also equipped with real-time engine turbine pressure, output torque and acceleration G value in all directions of the animation effect.
The atmosphere is in place at once! This is the "flirtatious" skill mentioned earlier, which quickly teases the driver's driving desire.
Of course, this is not a floating sense of sport, after stepping on the throttle, the sound wave becomes high-pitched, 1.5T high-pressure direct injection engine and 7-speed wet dual-clutch transmission, at 1500rpm can output 300N·m peak torque, subjective acceleration is very obvious.
This engine can be very easy to cope with most of the daily scenes, and the vehicle has added a SMART driving mode, the vehicle will choose the driving mode according to the driver's actions, which is a good choice for "lazy people" or selection difficulties.
But now when it comes to strong power, people have greater expectations for this price point model to carry a 2.0T engine, don't worry, according to the news we got, it will not be long before you can see this engine under the hood of UNI-V.
As for the handling, it is the top priority of a sports model, and it can also be seen as the foundation, on top of which the power and sports atmosphere can play a substantial role.
According to the manufacturer, UNI-V was built based on sports at the beginning of the design, so there will be innate advantages in the chassis of the vehicle, and the control is excellent or not, and it has a close relationship with the chassis.
When I first encounter this car, I may feel that the chassis is a slightly moderate performance, but as I try more road conditions and turn some corners, I will feel that the UNI-V chassis has given me more confidence, whether it is lateral support or the suppression of the "sense of throwing" on the undulating road surface.
Especially in today's "Kinkana" link, the corners are mainly based on U-turns, maybe I was still worried about the posture of the body at the first bend, but in the subsequent corners, as a driver, I wanted to constantly test the limits of this car.
DTV dynamic torque vector control technology has played a certain role in this link, when cornering, through the control of the size of the braking force, and then intelligently distribute the driving force of the inner and outer wheels, the advantage is that the vehicle will become more obedient, it will try to follow the ideal line in the driver's mind.
However, you don't need to worry, the adjustment of the biased movement does not completely cover up the home attributes of UNI-V, thanks to the tight suspension, to cope with the fine bumps on the road, the car can be filtered out more crisply and neatly, and when passing the deceleration barrier, the suspension shows enough toughness.
Overall, UNI-V has some extremely obvious sports atmosphere reinforcement, and there are some hidden under the surface to bring the driver a sense of pleasure, in the day of contact with it, it will inadvertently be touched by its seductive skills, which reflects the control of the current young consumer preferences.
Shallow test intelligence, all based on practicality
At first, intelligence has only become a gimmick for some manufacturers, which can be summarized into a sentence: "stay on the surface, but there is no deep understanding", these surface kung fu is like a layer of window paper, it does not take long, in front of consumers will be broken by a poke, so what should the real intelligence be?
In fact, at this stage, there is no need for much advanced intelligent bonus, after all, it is still a human-led car environment, and the so-called intelligence is to solve the trouble in the daily use of the car, that is, the assistance at the driving level.
To take two simple examples, the 360 Ring Shadow is not a rare configuration now, and is installed on many models, but the UNI-V also comes with a transparent chassis technology, which arranges a blind driving experience in the venue, that is, driving only through the vehicle's Ring Shadow system.
The vehicle will automatically switch the perspective of the screen according to the driving direction, and when it is closer to the obstacle, it will automatically change to the perspective closest to the obstacle, and the timing and speed of this switch are synchronized with the human brain, which is indeed a feeling that surprises me, which can avoid artificial switching and greatly reduce the cumbersomeness and time of operation.
In addition, it is a remote parking function in APA 6.0, for this function will actually make me have a lot of good feelings, in a big city like Beijing, it is difficult to find a suitable parking space, sometimes we often encounter some very narrow parking spaces, although we can drive in, but can not open the door, which is very annoying.
But the remote parking feature solves this problem very well. At first I just thought that this function was a simple remote control, requiring the driver to pay attention to the obstacles around the vehicle at all times, but in practice, I found that I thought it was too simple.
This function actually combines the previously mentioned ring shadow function, on the mobile phone can see the real-time picture around the body, the same, the camera will automatically switch according to the driving route, which is equivalent to the driver sitting in the car immersively, the operation is more intuitive, and for safety, there is also a certain improvement.
In addition, UNI-V is equipped with a high-end intelligent driver assistance system on top of high-end models, but the vehicle we actually drive does not carry this function, so this aspect will not be repeated.
Overall, through the experience of several intelligent technology functions, it will be clear that the intelligent embodiment of UNI-V is able to help the driver in daily use of the car.
summary
UNI sequence of products in the same category or the same price in the market, the personality of the label or the most obvious, the market products are becoming more and more homogeneous, this is one of the best ways to make it stand out, of course, in the product technical support and tuning level, UNI also has its own confidence, like UNI-V for the blue whale power "special tone" is a good example.
UNI-V will open pre-sale on February 21, considering the pricing of UNI-T and other products, I believe it will be at a very reasonable price, and leave room for subsequent 2.0T products, for consumers, they will also expect Changan to give a price that makes the "inner roll" between A-class sports cars more intense. 【iDailycar】