On February 20, 2022, the "China Besturn Yan out of the line" FAW Besturn B70S off-line and pre-sale conference was officially held at changchun FAW Ulsan plant, during which the official announcement of the Besturn B70S1.5T and 2.0T two power of a total of 7 models. It is particularly noteworthy that in order to bring a better car buying experience to young users, FAW Besturn will adopt a new online booking model on the B70S, which will be popular with young people.
"High value" and "high value" products are paired with a "new" ordering model
Creating more national tide, more trendy sense of technology, stronger sense of movement and greater sense of value for Generation Z is the "motto" of the debut of the Pentium B70S. With the national tide "divine beast element" front face, "endeavor" low lying posture and other elements, to create a new Chinese design of super pulling wind; equipped with Pentium D-Life5.2AI intelligent ecosystem, L2 level automatic driving technology, digital key, electric tailgate and other black technology equipment, bringing super play humanized technology enjoyment; equipped with intelligent engine power 2.0T + 6AT combination, 100 kilometers to accelerate into the 7-second club, bursting super sense of driving experience; integration of China FAW more than 60 years of technology accumulation and car manufacturing heritage, Inherits the excellent GENES of the ultra-safe FMA architecture. This "four super" hipster piece truly combines "high value" and "high value" into one.
The expectation of a new generation of users for a better car life has given the Pentol brand a new understanding of Chinese manufacturing and a higher goal pursuit. Song Zhiyong, director and secretary of the party committee of the Ulsan factory of China FAW Group Co., Ltd., promised on the spot: Pentol B70S is another new product created by the Ulsan factory in accordance with strict quality standards and perfect quality assurance system, and the Ulsan factory will continue to uphold the business philosophy of "customer first, quality factory", continue to create better quality and better performance of automotive products for the majority of consumers, and make new contributions to the development of national brands.
Song Zhiyong, Director of Ulsan Plant and Party Secretary of China FAW Group Co., Ltd. (left)
At the event site, Wang Shengli, deputy secretary of the party committee and deputy general manager of FAW Besturn Car Co., Ltd., general manager and secretary of the party committee of the besturn sales branch, said that the besturn B70S will innovate the sales model and bring a new experience of generation Z through online car booking. Users place orders online through the Pentium YOMIApp, and then the sales service store completes the delivery of the vehicle. Users get clearer and more transparent prices, eliminating redundant bargaining links in the car purchase process, and saving time, effort and worry in the entire car purchase process.
Wang Shengli, deputy secretary of the party committee and deputy general manager of FAW Besturn Car Co., Ltd., general manager of besturn sales branch and secretary of the party committee
The new experience of Generation Z, Super"7+1" super "benefit" policy far exceeds expectations
The Pentium brand always adheres to the user-centric, in-depth insight into the user's car purchase needs, tailor-made B70S for young users, this "hipster single product", at the same time, at a low price into the compact SUV market, becoming a competitive model in the same level of market. In addition, FAW Besturn simultaneously optimized the pre-sale policy to benefit all subscribers during the pre-sale period with the loud Super "7" heavy gift.
"The first car of the new year" brings new generations of users to a better life
Sui Zhongjian, general manager of FAW Besturn Car Co., Ltd. and deputy secretary of the Party Committee, said: Over the past 16 years, the Besturn brand has inherited the great vision of China FAW, with the original intention of making the national automobile industry stronger and better, and has brought one ingenuity and boutique product after another to the Chinese people. As china's FAW's first self-owned coupe SUV, and the first new car under FAW Besturn's new brand strategy, the Besturn B70S "starts from scratch" to cut through thorns and thorns, living up to the promise of "yan out of the way", and finally bringing new masterpieces to users.
Sui Zhongjian, general manager and deputy secretary of the party committee of FAW Besturn Car Co., Ltd
The official roll-off of the Besturn B70S highlights faw Besturn's new charge in the cross-border coupe SUV market under the new pattern. As the "first car of the New Year", B70S has sounded the horn for the Pentium brand to fully upwards, under the new blueprint of the "14th Five-Year Plan", FAW Besturn will always adhere to the user experience as the center, create a "people-friendly Pentium" brand image, and constantly provide new services, create new experiences, create new value, and compose new wonderful.
Write at the end
It is reported that the Pentium B70S will be officially listed in March this year, fully meeting the test of the market. In addition to the Besturn B70S, FAW Besturn will continue to launch more boutique models, continuously expand the product range, and continue to improve the user experience.