On February 16, a video of Huawei Yu Chengdong's previous speeches exploded in the automotive circle, in which he said that Huawei and Xilix's cooperative brand AITO Qingjie Automobile will reach an annual sales of 300,000 units in 2022, and will take one year to surpass Tesla, occupying the BBA 300,000-500,000 model market in the future, and quickly reaching annual sales of 2 million vehicles. In his speech, he also revealed that Huawei's new smartphones will have a revolutionary crushing effect. The video sparked a buzz in automotive circles. On the one hand, Yu Chengdong's way of speaking is different from that of the boss of the car circle; on the other hand, his goal is indeed "tall".
Although we don't know what Huawei's crushing mobile phone looks like, but the sales of the Jinkang Cyrus SF5 that has previously cooperated with Huawei are very sluggish, and the new brand AITO asked the world M5 can support his ambition to step on the BBA and punch Tesla? Today AM car mirror will talk to you, ask the world M5 how strong? Can Yu Chengdong really get his wish?
The exposure of "big mouth" Yu Chengdong's amazing words has triggered heated discussions in the automotive circle
Yu Chengdong has the nickname of "Yu Dazui" in the science and technology circle, because he dares to think and dare to say, often has amazing words, but can often complete his "bragging bull". This time, Yu Chengdong commented on his automotive industry partners in his speech, saying that some state-owned enterprises and central enterprises have no channels, no brands, no retail, and no product design and experience. At the same time, the annual sales of Xiaopeng, Weilai and Ideal were commented on, saying that the three car companies sold cars for three years, and the sales in 2020 were only 100,000 units per year. In addition, we have set a target of 300,000 sales in 2022. I also hope that the Q&I car will overthrow Tesla in one year, and far surpass Tesla in the second year, hoping that the Q&C car will soon reach more than 2 million units per year. In the future, mercedes-Benz, BMW, Audi, and the space of more than 300,000 to 500,000 cars will be wiped out. It also commented on its partner Xiaomi in the field of mobile intelligence, saying that it was "salted fish turned over".
After the video was exposed, it caused a hot discussion in the automotive circle, and AM Car Mirror focused on the question of where did the courage of the brand, which was born in December 2021, come from?
The automotive industry is different from the mobile phone industry, a car is often hundreds of thousands of yuan, not that consumers can take out real money and silver to support a hand, the purchase of such a large consumer will definitely be thoughtful. In addition, there are many brands and products in the automotive industry, and the number of manufacturers is far more than that of smart devices such as mobile phones, and in the eyes of people in the automotive industry, Yu Chengdong is likely to be bragging about this time.
Sales of the SF5 are sluggish and the competition between the brother brands is worse
First of all, let's take a look at the data, Tesla's sales in 2021 are 473103 units, Xiaopeng's sales in 2021 are 98155 units, Weilai's sales in 2021 are 91429 units, and the ideal sales in 2021 are 90491 units. Yu Chengdong is right, some new car-making forces have been sold for three years, but the sales of Weilai, Xiaopeng and Ideal in 2021 are more than 90,000 units, and it takes three years to reach such sales, and it is impossible for a brand born in December 2021 to catch up with Wei Xiaoli in one year, and there are many things that are lacking. As for Tesla's sales of more than 470,000 units, and the sales of BBA, not to mention more, I am afraid that it will not be possible to achieve it in three years.
Jinkang Xilisi is a partner of Huawei, and the shareholder of Jinkang Xilisi is Chongqing Jinkang New Energy Automobile Co., Ltd., the shareholder of the company is Chongqing Xiaokang Industrial Group Co., Ltd., and then counting Dongfeng Motor, which was mainly engaged in the production and supply of spare parts for Dongfeng Xiaokang vans. After that, Jinkang Cyrus was also a chicken feather, the brand came out early, the mass production car was delayed, and even almost closed. With Huawei's help, its first model, the Jinkang Cyris SF5, was only listed, which is currently priced between 216,800 and 246,800 yuan, and the sales volume in 2021 is 8,169 units.
Compared with Weilai, there are many differences between The SF5 and the SF5, whether it is workmanship or configuration, including service, it is far inferior to Weilai. Compared with Xiaopeng, it is far from being able to compare with its research and development strength, technological innovation, and product strength. Compared with the ideal ONE that is also a range extender, the ideal has spent many years to prove the technology of the range increase, and the car machine system is constantly improving in application and vehicle driving quality. And Cyris SF5, I'm afraid to print out the name for others to see, some people don't know this car, because its brand does not have any advantages, and there is no outstanding advantage in technology, that is, after learning that this car is produced in cooperation with Huawei, after using Huawei's technology, people will be interested in it and look up.
But obviously, in the automotive field, these gimmick consumers do not pay the bill, but also have to speak strongly, Huawei and Xilis built cars are not as amazing as Huawei's mobile phones. As a result, the Huawei support obtained by the Cyris SF5 was reduced. Huawei once again jointly launched the AITO Q&I car with Cyrus, although the relationship between this car and SF5 can be seen at a glance by the clear-eyed people, but the Q&C is a new brand, compared to the unknown Cyris, plus Huawei's aura, the possibility of being accepted by consumers is higher. At present, we do not know whether the brand belongs to Huawei or Xilis, or whether the two are held together.
Sales are not shouted out, but consumers choose
In the automobile market, product strength, cost performance and brand value are the key conditions that determine the pockets of consumers, and it took nearly 20 years for domestic independent brand models to understand through the improvement of their own strength and play their own world. Whether it is the Great Wall, Geely or BYD and other domestic independent brands, in recent years, technological innovation and competitive strength have caught up with the joint venture models, the price is also very close to the people, before the establishment of these brands in front of the joint venture car is difficult to get consumers' favor, sales are also relying on their own product strength year by year to fight down. The new car-making forces have also spent nearly 5 years, slowly being accepted by the Chinese auto market, and their technological innovation strength is also obvious to all, not to mention that these brands have preconceived notions and have laid a foundation in the market.
In contrast, the popularity of the questioning circle is still too low.
Yu Chengdong ignored what he wanted to do
In the field of mobile phones and intelligent technology, China is a few dominant states, including VIVO, OPPO, Xiaomi, Samsung, Apple, Huawei and other brands, but in the automotive industry, hundreds of car companies stare at the number of customers who are far smaller than the number of mobile phones, Yu Chengdong does not know whether it is really ignoring this truth, or in order to spread we do not know. On the surface, if Huawei has 1,000 stores offline and sells 30 cars per month, it can achieve this goal. For a 4S store or an automobile city showroom, the sales volume of 30 units a month is indeed not much, but the strength of the products of the industry has not yet reached the strength of 30 consumers to pay money to buy. The current Q&I M5 goes and pure tram than endurance, and fuel vehicles than fuel economy, with Hongmeng car machine system and the car machine system on the market PK, no matter how to compare, it does not have outstanding advantages, because similar products are many, the brand is stronger, the price is lower, and the M5 has no outstanding advantages.
As an executive of Huawei Group, Yu Chengdong knows the intelligent technology industry very well, and we believe that as an executive in the business field, he must have more plans. This can be seen from the recent exposure of Huawei's cooperation with Volkswagen, the latest news said that Huawei will sell the autonomous driving business to Volkswagen, it is clear that Yu Chengdong wants to make money through the automotive field, he also has other plans. Previously, Huawei also publicly stated that adhering to the concept of "Huawei does not build cars, focuses on ICT technology, and helps car companies build good cars", then looking back at the current Qingjie car, it seems more like a farce. Huawei has left a hand, does not directly participate in car manufacturing, and hopes to gain benefits through technical means and cooperate with automobile manufacturers. Without building cars and only relying on providing technology to cooperate, how can Yu Chengdong have the courage to shout out such a large sales volume? Obviously, Yu Chengdong hopes to promote his own technology in the automotive field by asking the world as a brand and directing himself to perform a big drama, and through this means to attract more car companies to cooperate. Relying on selling technology to make money may be Yu Chengdong's plan, if the AITO asked the world brand can really have such a high sales volume, occupying so much sales of the automobile market, then sell the technology to others is not to use their own spear to attack their own shield, think clearly about this reason AITO asked the future of this brand is already very clear.
AM Mirror Summary:
Huawei is a leader in the field of intelligent technology, but it is obviously unrealistic to boast such a haikou through technical cooperation in the automotive field. Not to mention the use of a shell product to hit the market, not only lack of sincerity, but also the previous Jinkang Cyrus foundation is not good, this is not a strong combination, but more like an agent. If you want to establish a archway in the automobile market through Huawei's golden signboard, low-key research and development of high-profile listing of pioneering products is the Huawei in our minds, and the mouth cannon cannot make China's automobile industry bigger and stronger. At present, aito asked the world can not support Yu Chengdong's high talk, as industry publicity, Yu Chengdong can be regarded as doing it. As for the real sales volume, we also have to look at the market attitude.