Text/Lei Lei
Recently, each independent brand released the sales data of new energy vehicles in January this year. In terms of data, the overall performance of each brand is good, including more than 13,000 units of the Euler brand, more than 14,000 new energy vehicles for SAIC passenger cars, and more than 16,000 units for the GAC Eian brand.
In January this year, the Euler brand achieved a total of 13,229 sales, an increase of 29% year-on-year. The newly listed Good Cat model achieved sales of 9,020 units, an increase of 333% year-on-year, and has become the "high and hard" sales pillar of the Euler brand.
In terms of product settings, the thoughtful cuteness is indeed the most appropriate description we have found about the Euler brand. First of all, the cute style in retro is indeed very eye-catching for the majority of urban young people; secondly, it is backed by the Great Wall research and development system, which also makes this car have a dynamic driving texture of "no short board". And the newly launched personalized car - "Good Cat GT" also enriches the choice of consumers.
At the same time, the two models of "black cat" and "white cat" with a price of less than 100,000 yuan are also contributing to the stable sales of the brand in the relatively low-line market.
The upcoming punk cat, ballet cat, lightning cat and other high-end models will also effectively enhance the gold content of the Euler brand; and help the Euler brand gradually enter the first-line brand affluent crowd market.
Gac Aeon brand achieved sales of 16,031 vehicles in January this year, and has sold more than 10,000 vehicles for nine consecutive months.
As far as the product line is concerned, the Aeon brand has successfully established a product line containing pure electric compact cars, pure electric compact SUVs, and pure electric medium-sized SUVs, achieving comprehensive coverage of the price range of 100,000-450,000 yuan.
SAIC Passenger Vehicle New Energy achieved sales of 14,400 units in January. The comprehensive product and technology layout may be the key to the success of SAIC Passenger Vehicle New Energy.
In terms of product layout, multi-brand and multi-style settings such as MG/Roewe have successfully ensured that SAIC passenger car new energy lines can attract the recognition of urban fashion crowds and social backbones at the same time, which has greatly expanded the customer base of SAIC passenger car new energy brands.
In the field of technology, SAIC Passenger Vehicles also fully grasps the core technologies of fuel cells, plug-in hybrid PHEVs, and pure electric EVs.
In overseas markets, SAIC BJEV also has a fairly good performance, in terms of sales, plug-in hybrid SUV - "MG eHS" successfully entered the list of Australia's best-selling new cars in 2021. In the Swedish market, two hot models launched by SAIC BJEV also successfully entered the list of "Top Ten New Cars of 2021" selected by Teknikens Varlds, Sweden's largest media.
At the level of retention rate that can objectively reflect the actual product strength, SAIC Passenger Vehicle New Energy Vehicles also has a high degree of recognition, and the Roewe ei6 MAX plug-in hybrid sedan, the roewe Ei5 pure electric sedan, and the Roewe RX5 ePLUS of the plug-in hybrid SUV have all successfully reached the top in their respective subdivisions.