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Where is the future of new energy vehicle companies? BYD's new brand proposition may be life-changing

Achieving carbon neutrality and completing the upgrading of industrial structure has become a common task of the global automotive industry, and on the road to upgrading the electrification industry structure, independent brands are undoubtedly at the forefront, of which BYD is the most representative brand. On February 7, the BYD car brand released a new proposition of "Technology, Green Tomorrow". The new brand proposition not only conforms to the current trend of social development, helps to protect the environment and the implementation of relevant policies such as energy conservation and emission reduction, but also helps to promote the further benign development of the domestic new energy automobile industry.

Where is the future of new energy vehicle companies? BYD's new brand proposition may be life-changing

For new energy leaders such as BYD, the new brand proposition not only represents the brand's adherence, accumulation and continuous evolution on the road of development in the field of new energy, enhances the understanding and perception of the user's better life, but also is the blueprint for achieving green dreams with scientific and technological innovation and unremitting exploration for the beautiful future of sustainable development of mankind. After more than 20 years of development, BYD has set up more than 30 industrial parks around the world to achieve a strategic layout of six continents around the world, and its business layout covers the fields of electronics, new energy vehicles, new energy and rail transit, from energy acquisition, storage, and application, to build a zero-emission new energy overall solution in an all-round way. The release of the new brand proposition is not only BYD's plan for the development of green enterprises in the future, but also reflects the responsibility and responsibility of the BYD automobile brand for the transformation of social energy structure.

"Science and technology" is the core of technological development, and it is also the way and driving force for human beings to pursue a better life. As a high-tech enterprise with the brand mission of "using technological innovation to meet people's yearning for a better life", BYD has provided vital support for the strategic initiatives of global sustainable development through a strong new energy vehicle product layout and a firm popularization of new energy technology. Since 2020, BYD has released world-leading blockbuster technologies such as blade batteries, DM-i super hybrids, and e-platform 3.0, which have industry-leading advantages in solving industry pain points such as new energy vehicle safety and endurance. With the power of science and technology, we will continuously improve the driving experience of users and accelerate the development of the new energy automobile industry.

Where is the future of new energy vehicle companies? BYD's new brand proposition may be life-changing

"Green" is the theme and direction of the development of the automotive industry in today's era, which is not only the yearning of human beings for a high-quality and better life, but also represents BYD's "green dream". In 2021 alone, BYD achieved 593,700 new energy vehicle sales, and by the end of 2021, BYD's total sales of new energy vehicles have exceeded 1.5 million units, becoming a well-deserved mainstay of the new energy market. The landing of 1.5 million new energy vehicles directly reduced carbon dioxide emissions by more than 8.92 million tons, which is equivalent to planting 750 million trees. In recent years, BYD has actively responded to the national environmental protection policy and taken the "carbon neutral" development goal as its own responsibility, providing a huge impetus for coping with global climate change and promoting the transformation of the social energy consumption structure. Through technological innovation and the popularization of new energy, BYD strives to build a green ecological environment with zero carbon and zero emissions, and promotes the green and sustainable development of industry and human society.

Where is the future of new energy vehicle companies? BYD's new brand proposition may be life-changing

The development of technology is for a better tomorrow, "tomorrow" is the green and beautiful future of human society, but also the bright prospects of BYD Automobile. As a leader in the global new energy automobile industry, BYD insists on using green technology to create tomorrow, achieve dreams, and is committed to building a zero-emission new energy ecosystem in an all-round way to build a sustainable and electrified future. In the coming days, BYD will work with users and partners around the world to make urban civilization and nature coexist in harmony, and let the beautiful future of human dreams shine into reality.

Where is the future of new energy vehicle companies? BYD's new brand proposition may be life-changing

In the future, we will basically establish an institutional framework for promoting the green and low-carbon development of energy, form a relatively perfect policy, standard, market and regulatory system, and build a green and low-carbon transformation promotion mechanism for energy led by the "dual control" of energy consumption and the non-fossil energy target system。 The release of the new proposition not only reflects BYD's sense of corporate mission as a leading brand of new energy vehicles in promoting the transformation of social green energy and environmental governance, but also provides users with a better travel experience, so that Chinese auto brands can go global and set sail in the wind.

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