Can you believe it? "Iron" hit Toyota also had a day of encountering Waterloo?
According to Japanese media reports, Toyota's sales in China fell sharply in January 2022, down 21.5% year-on-year, with sales of only 148,800 vehicles. The answer given by the Japanese media is that due to the impact of the epidemic, Toyota's joint venture factory in Tianjin has been shut down for more than 10 days, which has caused a certain degree of negative impact on the production of Toyota Motors, and secondly, Toyota itself said that its Lexus brand has also been affected by the shortage of parts and components, which has also directly led to the decline in sales of the Lexus brand.
In fact, in response to the above reasons given by the Japanese media or the reasons given by Toyota, we have reason to think that it is a "strong word", because after all, for Toyota, the "big brother" car company, it is more uncomfortable to let him admit that the "opponent" has come, which is worse than its own sales decline. Therefore, Toyota Motor's sales decline in China in January was ostensibly affected by the epidemic, but in fact, behind the scenes, it encountered the attack of "strong enemies".
Toyota Motor itself is also very clear that the future automobile market is closer to new energy vehicles, and compared to the strength of the new energy field, Toyota Motor is not top-notch, there are too many new car-making forces in technology can crush Toyota Motor. Friends who are still supporting Toyota Motor, I hope you can also realize that the automobile market is no longer the home of fuel vehicles, and the penetration rate of new energy vehicles has become higher and higher.
Although Toyota has a fairly skilled hybrid technology, it is not enough for this huge market, because one day, the hybrid technology will be eliminated cleanly, because after the car market is completely "purified", the "oil-stained" model will eventually stop production. In fact, we can see from toyota's previous opposition to the ban on fuel vehicles that Toyota is "afraid", and today's sales decline is actually a reflection of the consequences of opposing the ban on fuel vehicles at that time.
Of course, Toyota's so-called "strong enemy" is not only a new force in car-making! Among them, the independent brand is also one, to exaggerate, many years ago, the independent brand to the joint venture brand "shoes" qualifications are not, for consumers, buy a joint venture car that is enough face, at that time the independent brand is only worth selling to the "poor" who can not afford to buy a joint venture car. But now it is different, the times have changed, independent brands have made breakthrough achievements in car-making technology, other than that, the Great Wall, Changan, Geely, the sales of these three major independent car companies is its best proof.
Then again, when independent brands rise, who will suffer?
There is no doubt that it must be a joint venture brand, Toyota is one of them, before toyota was said to be good, now it is its own brand "pretty" to old! Know what this means? Than the appearance, I said that the independent brand is now made that is called a beautiful, should no one refute it, right? Compared with the car machine system, I said that in the same class of cars, the car machine system of the independent brand is much more powerful, no one will refute it, right? As for the three major pieces that everyone cares about, they are not bragged about, although it is not certain that they are better than the joint venture car P, but what we can be sure of is that the three major pieces of the independent brand have been able to compete with the joint venture car.
So now you should know why Toyota's sales fell in January, right?