There is a car buying boom in rural areas: in addition to the face project, there is a more important reason
Recommendation: Automobile is an important pillar industry of the national economy, with a long industrial chain, a wide range of involvement, strong driving force and a high degree of internationalization, and has always occupied an important position in the industrial system of a global economic power.
Although since 2018, the domestic automobile industry has been declining due to various reasons, but with the continuous innovation of domestic automobile companies, the mainland automobile industry in 2021 finally ended the downturn.
According to data previously released by the Ministry of Public Security, as of 2021, the number of motor vehicles in the mainland will reach 393 million (more than 300 million cars), and the number of drivers will reach 479 million; more than 30 million new motor vehicles will be registered every year, ranking first in the world in terms of total number and increment.
On the other hand, according to the latest data released by the China Association of Automobile Manufacturers (hereinafter referred to as the China Association of Automobile Manufacturers), in 2021, domestic automobile sales will be 26.275 million units, an increase of 3.8% year-on-year, and the development prospects of the industry will continue to improve.
Looking back at the re-emergence of the mainland automotive industry in 2021, in addition to the frequent appearances of new energy vehicle technology, the author found through data analysis that the rise of a wave of car buying in rural areas has also become a powerful driving force to support the development of the mainland automotive industry.
As we all know, many large cities in the mainland have reached the point where they need to limit traffic many years ago, and the number of cars is basically saturated. In contrast, the automobile market in rural areas has been untapped and is an important area for the increase in sales of the automobile market.
However, in this context, many rural areas have appeared a "crooked wind" of reckless consequences and scrambling to get a loan to buy a car.
Taking the author's rural hometown as an example, although many friends can't drive a car several times a year, they still have to take out a loan to buy one and keep it at home, and wash it every three or five minutes, which is simply to give the car as a grandfather; what's more, the family driver's license is not yet available, you have to buy a car to put it away, wait for the driver's license to open...
The author's analysis believes that there are two main reasons for the formation of this "crooked wind" of buying cars in rural areas.
The first reason: to meet the face of the project.
It is understood that most of the car buyers in rural areas are post-80s and post-90s, and the general impression they give is that they are young and vigorous and take face very seriously. It is understandable to buy a car to meet psychological needs.
As a result, most people in the countryside buy a car, and there are also factors that meet the convenience of travel. In the city, there are taxis, buses, and subways outside the door, which is very convenient, and there is no private car problem.
However, this situation is different if it is in the countryside, many rural areas are relatively remote, scattered, and cannot reach the destination by bus, so many people buy a car mainly in terms of maps.
And in recent years, the domestic car price is getting cheaper and cheaper, to be honest now in fact, in the countryside, even if it is a junior high school graduation to go out to work, as long as it is practical, it can also fall tens of thousands of dollars in the outside for a few years, which is enough to buy a car to fill the façade.
It is worth mentioning that in addition to the impact of the face project, there is actually a more important reason behind the car: that is, many young people looking for objects to use the car.
There is such a passage in the car buying jianghu that I believe everyone has heard: the car thing can not be opened, but it cannot be without. It is not difficult to understand why many rural people have to empty their savings or even take out loans to buy even if they can't use a car.
Modern women have long been influenced by some extreme views on the Internet and have become more materialistic. Imagine if the man does not have a house and the object of the conversation does not even have a car, it is indeed difficult to satisfy the other party.
In summary, the "crooked wind" of buying a car in rural areas is not that young people lose their minds, but for the sake of life events, so if you look at it, buying a car as an important investment is still very worthwhile.
I don't know what everyone thinks about this?