Per reporter: Huang Xinxu Per reporter Per editor: Sun Lei
On February 11, Chery Holding Group (hereinafter referred to as Chery Holdings) released the latest sales data, and the terminal sales of Chery Holdings in January were about 108,000 units, an increase of 20% year-on-year.
By brand, Chery Automobile sold about 67,000 units in January, an increase of 34.3% year-on-year; Xingtu Automobile, which is positioned as a high-end company, increased its sales by 50.1% year-on-year in January; and Jietu Automobile, which focuses on "cost performance", did not announce specific sales.
Image source: Daily Economic News Infographic
However, it is worth noting that Jietu Automobile recently announced its sales target for 200,000 units in 2022, one million units in 2026, 700,000 units in the Chinese market, and 300,000 units in export sales. In 2021, the cumulative sales volume of Jietu Automobile will be about 154,000 units.
The internal staff of Jietu Automobile revealed to the "Daily Economic News" reporter that the vehicle inventory of Jietu Automobile terminal dealers has been upside down, and the actual sales volume of Jietu Automobile in 2021 is about 175,000 vehicles. Therefore, the challenge of Achieving the target of 200,000 units by 2022 is not huge.
In order to better achieve the sales target, Jietu Automobile has reorganized the product sequence. It is understood that Jietu Automobile will form four major product sequence layouts of X, T, P and V, which are mainly SUV, hardcore off-road, hardcore pickup truck and MPV models. At the same time, Jietu Automobile announced the official opening of the "4+3+N product matrix" era, that is, to create 4 SUV series (Jietu X-1, Jietu X-2, Jietu X70, Jietu X90), 3 cross-border series (Jietu Hardcore Off-road, Jietu Hardcore Pickup Truck, Jietu MPV), and Hybrid Series models (all series of products synchronously planned hybrid and living space series).
Among them, the T-X models built based on the Kunlun framework of Jietu will be listed one after another this year, which will be an important breakthrough for Jietu Automobile to challenge the million sales target in the future. Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center, said that T-X is not a car, but a display of the overall DNA of Jietu hardcore off-road models, on the basis of which there will be three models launched, the internal code is T-1, T-2, T-3.
Image source: Per reporter Huang Xinxu photo
The T-X model is positioned as a hardcore SUV, and there are already tank 300, Jeep Wrangler and other models in this segment. Among them, the tank 300, which is also an independent brand, will have a cumulative sales volume of about 85,000 units in 2021.
Li Xueyong is optimistic about this market segment. "If the SUV of Chinese brands can reach the level of 6 million in the next three years, then the hardcore model can be estimated to account for 2 million, and the first step for Jietu Automobile to strive for is to account for 1/10, about 200,000 shares." Li Xueyong said.
Daily economic news