Many people have said that 2015 is the first year of the new car-making forces, and 2021 is the year when the new forces reshuffle. Under the big wave of new energy development, many new car-making forces have been established in recent years, but after the baptism of the epidemic, many new-force car companies have disappeared, and only a few of the many new-force car companies can survive, and the pattern between them has also undergone new changes in 2022.
"Wei Xiaoli" has always been the leader of the new forces, and its sales and influence are also the top three among many new forces car companies that have long dominated. According to the sales ranking of the head new force car companies in January, Weilai Automobile has fallen behind.
Xiaopeng has the highest total sales, and the ideal ONE continues to win the championship
Judging from the January sales data released by major new car companies, the car company with the highest total sales volume is still Xiaopeng Motors, reaching 12922 vehicles, although compared with the results of December last year, it has also achieved a year-on-year increase of 114.8%, which is also Xiaopeng Automobile's sales of more than 10,000 vehicles for five consecutive months. It is worth mentioning that Xiaopeng Automobile is also the first car company in the new force car companies to achieve monthly sales of tens of thousands of vehicles.
The sales of Ideal Automobile are second only to Xiaopeng Motors, with sales reaching 12,268 units in January, achieving a year-on-year increase of 128.1%. It is worth mentioning that the ideal car until now only the ideal ONE is on sale, the sales of the ideal ONE is the total sales of the ideal car, if you only look at a single model, the ideal ONE is undoubtedly the best-selling one of the new forces, even in the entire high-end SUV market, the ideal ONE is also among the best.
What people did not expect was that in "Wei Xiaoli", Weilai Automobile would be the first to fall behind, and its sales in January were not as good as Nezha Automobile. In January, Nezha car sales reached 11,009 units, a sharp increase of 401.5% year-on-year, continuing the strong performance since last year. In contrast, WEIO delivered only 9,652 new cars in January, an increase of only 33.6% year-on-year.
Finally, there is the zero-run car, the performance in January is also quite eye-catching, sales reached 8085, a sharp increase of 434% year-on-year, squeezed into the monthly sales of tens of thousands of clubs only one foot away. Although WM Motors has not yet announced sales results, it is predicted that its sales in January will be at least 5,000 vehicles. After the baptism of the epidemic, at present, the "six giants" of Weilai, Xiaopeng, Ideal, Nezha, Zero Run and Weima have been formed in the camp of new forces, and the rest of the new force car companies have basically disappeared.
Does NIO have a future?
Judging from the sales growth rate of the new forces in the head, Weilai Automobile is the lowest one. In terms of sales, it not only lags behind Xiaopeng and Ideal, but even Nezha Cars are not comparable. In fact, this is not the first time that Weilai Automobile has fallen behind, in last year, Nezha Automobile has achieved single-month sales of weilai, and the challenges for Weilai automobile are no less than the crisis in 2019.
Why? First of all, in the new forces, the main competitor of Weilai Automobile is actually the ideal ONE, although the sales of Nezha Automobile and Zero-run Automobile continue to increase significantly, but its positioning itself is a low-end market, the main cost performance, and Weilai Automobile has no market conflict at all. Xiaopeng Automobile, which was originally positioned in the middle and high-end, will also launch an impact on the high-end market this year. The Xiaopeng G9 unveiled at last year's Guangzhou Auto Show put a lot of pressure on NIO.
At the same time, this year, Ideal Auto will also launch a second mass production model - Ideal X01, which is positioned as a full-size SUV, still using range extender power, and the outside world speculates that its price may be comparable to that of THE NIO ES8, but it is far better than the NIO ES8 in terms of competitiveness. At that time, the ideal ONE will be formed against the Weilai ES6, the ideal X01 against the Weilai ES8, with reference to the market performance of the ideal ONE, Weilai can be said to be under pressure.
In addition, on the side of Weilai Automobile itself, the newly launched ET5 model is not optimistic about the outside world. Although it is the cheapest Weilai car in terms of pricing, the sincerity given is not large, and its battery rental scheme is known as "paying IQ tax", and the battery rental service of 1,000 yuan per month is insincere. For more consumers, the Xiaopeng P7 or Tesla Model 3 is undoubtedly more competitive than the NIO ET5.
Write at the end:
Judging from the current market performance of new forces, monthly sales of tens of thousands of vehicles are the norm and have become a new passing line. There is a distinct market positioning among the head new forces car companies, covering almost all market segments, and its popularity is far better than that of traditional car companies, and these new force car companies will further increase their sales in the future. So the question is, who will become the first new force to sell more than 20,000 vehicles a month?
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