The BMW X5, which has been sold as an importer, although the price is not cheap, but with its high appearance and recognized performance handling, it still beat many competitors in the same class with a sales performance of 54,798 units last year, becoming the No. 1 in luxury medium and large SUVs. The popularity of BMW X5 in the market also makes people look forward to the arrival of domestic BMW X5 more and more.
In fact, since knowing that BMW X5 is going to be domestic, the news about it has never stopped, compared to the adjustment of product performance, people are more curious about the price positioning of BMW X5 after localization, after all, the import tariffs and domestic production optimization are not small cost budgets. Some friends have imported from BMW X3 to domestic prices and the price gap between each other's products, boldly speculating that the starting price of domestic X5 is about 500,000. The self-reduced value of 200,000 is obviously unlikely for the BMW X5 in the luxury medium and large SUV market.
Reality, however, does not believe that turning the impossible into a surprise that may happen may lead to more serendipity.
Recently, the price of the domestic X5 and some configuration information were exposed online.
The domestic X5 L will launch a total of four models with 2.0T and 3.0T power, with a price range of 558,000-75.8 million yuan, equipped with 20/21/22 inch wheels, sports caliper brakes, crystal three-piece sets, parallel assist and road traffic sign recognition according to the price. However, U1S1, the configuration table exposed this time, the entry-level cai version of the model priced at 558,000 yuan is really "cai", although it is to lower the threshold for entry, but it will not be so "light".
It is worth mentioning that for the price exposed by the BMW X5, many consumers and media did not choose to kill with a stick, because combined with various factors, the starting price of the domestic BMW X5 was set at 558,000 yuan, which seems to have a longer-term significance in the strategic layout of the product.
At present, BMW wants to play a high-level combination boxing in the domestic market. Under the invasion of the new energy wave, BMW launched a new energy SUV model that highly coincided with the BMW X5 last year - iX, although the oil and electricity are two, but because they are hung with blue sky and white cloud markers, it will inevitably cause a situation of internal friction, so BMW X5 borrows the domestic occasion, through the self-descending section sinking market, to set off the luxury of iX. After all, in the eyes of many people, after domestic production, compared with imports, it is always almost interesting.
For some firm fuel fans, BMW X5 will continue to meet them through imports, different from the main cost-effective route of domestic BMW X5, imported X5 still holds high the "double high" banner of high performance and high grade, and realizes the high and low dimensions of domestic X5.
But it is obviously impossible to make BMW "generous" in terms of price based on these alone, after all, the merchants are pursuing profits. I think what really makes BMW loose has a lot to do with its 75% stake in BMW Brilliance, after all, the proportion of equity is high, and the profit distribution will naturally rise. The price is lower, and the profit is not necessarily less than before. Moreover, in the long run, this kind of dimensionality reduction gameplay may make the domestic BMW X5 become a new game breaker in the field of luxury medium and large SUVs.
In the case of the same import status and the price is comparable, BMW X5 can pressure Mercedes-Benz GLE and Audi Q7, and now the price is more close to the people, more understanding of the arrival of domestic consumer demand, will inevitably to a certain extent to curb the throat of the development of these two competitors of the same level, making them difficult to show their fists when moving forward, Mercedes-Benz GLE may be able to rely on the brand aura and high value of the empowerment to continue, but Audi Q7 is estimated to be less lucky. In addition to the self-degrading style of play of domestic X5, in addition to making the BBA at the same level directly call "do not talk about martial virtue", it also makes many second-tier luxury brands "want to cry without tears".
Volvo XC90, Lincoln Aviator, Cadillac XT6, Volkswagen Touareg, etc., the second-line luxury medium and large SUV camp, most of them will be affected by the domestic BMW X5 catfish, after all, the first-line luxury brand halo is on the side, many consumers even if they close their eyes, they will choose a more well-known BMW LOGO, and this decision will rarely change because of its rich configuration. The pricing of the domestic BMW X5 of 558,000 yuan is obviously aimed at the fat cake of the second-tier luxury medium and large SUV.
In the face of the same level of BBA, the domestic BMW X5 can talk about the price, which is more cost-effective than the price; and in the face of the low-level second-tier luxury brand, the domestic BMW X5 does not need to say much, directly use the brand aura. This style of play seems to want to have a wave of "all-you-can-eat" rhythm, and the starting price of 558,000 yuan may be the shiny scythe.
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