Author: Less words
In 2021, Great Wall Motor (601633. SH) chip supply was constrained, with sales in the third quarter being affected to some extent.
However, the increase in sales of major automobile products has also allowed Great Wall Motor's performance to grow steadily in 2021. On January 23, 2022, Great Wall Motor released the 2021 performance report showing that in 2021, Great Wall Motor achieved a total operating income of 136.317 billion yuan, an increase of 31.95% year-on-year; achieved a net profit of 6.781 billion yuan, an increase of 26.45% year-on-year.
Source: Great Wall Motor Announcement
Big problems with "chips"
Until 2022, the aftermath of the core changing event of the Great Wall Euler good cat is still there.
In November 2021, some car owners found that their Euler good cat's car machine system chip was not on the right board, using the Qualcomm 8155 high-performance chip in the publicity, and as soon as the news came out, more Euler good cat owners exposed the matter. After CCTV intervened, Euler also chose to apologize and compensate the owners whose rights and interests were infringed.
After many rounds of communication between Great Wall Motors, the compensation plan for the "stealing chip" incident was finally finalized: on the basis of the previous equity compensation, the first owner will also enjoy a lifetime warranty of the whole vehicle and a charging interest of 10,000 yuan. It is understood that in 2021, the cumulative sales of Euler Good Cat will reach 50,931 vehicles throughout the year, and if the owners all agree to this compensation plan, Euler Automobile will also bear hundreds of millions of yuan in compensation.
It is worth noting that Euler Good Cat uses Qualcomm 8155 high-performance chips in the export model that is consistent with the publicity, and the reputation of Great Wall Motors has also been affected.
According to relevant reports, there have been Euler good cat owners who have received compensation promised by the manufacturer after the new version of the "Euler ORA" APP is upgraded, and the 10,000 yuan charging rights can also be discounted to the bank card.
For the chip problem in 2021, Great Wall Motors has been affected for a long time. Previously, due to chip supply problems, Great Wall Motors' production capacity was limited to a certain extent. In August 2021, Great Wall Motors' sales fell by 16.98% year-on-year, and the lack of core in Southeast Asia was aggravated, which was also the first year-on-year decline of Great Wall Motors in 2021.
However, Great Wall Motors has a strong growth momentum in the field of new energy vehicles, and in December 2021, the sales volume of Euler Good Cat reached 10,685 vehicles, with an annual cumulative sales volume of 50,931 vehicles, firmly occupying the top position in the annual sales of the A0-class BEV market.
Euler good cat owner type to young women, in the appearance has been favored by many female users, if Euler good cat can use the same high-performance chip as advertised, Euler good cat in the car experience can also have highlights.
The 10-year-old Haval H6 is still the backbone of Great Wall Motors
According to the 2021 production and sales data released by Great Wall Motors, the cumulative sales of the Haval brand reached 770008 vehicles, an increase of 2.64% year-on-year, while the total sales of Great Wall Motors in 2021 were 1280993 vehicles, and the sales of Haval single brand accounted for more than 60% of the total sales of Great Wall Motors.
Among them, the Haval H6, known as the "god car", will undoubtedly win the top position in the Chinese SUV market in 2021. According to haval data, Haval H6 sales in 2021 will be 370437 vehicles, accounting for almost half of the total sales of Haval brands, and has accumulated more than 100 months to become the highest number of SUV sales.
Haval H6 was launched in August 2011, 10 years ago, during which haval H6 has undergone three generations, with a total sales volume of more than 3.5 million vehicles, becoming a well-deserved blockbuster product of Great Wall Motors and a benchmark for domestic SUVs. In the Great Wall Motor product camp, the status of haval H6 is also unshakable.
So far, Great Wall Motors has 6 brands, in the Haval brand product camp, there are so far 13 models, only in 2021, Haval first love, Haval Red Rabbit, Haval Divine Beast and Haval H6 two new versions of the model have been listed.
Source: Haval.com
In recent years, Great Wall Motors also has no shortage of new "explosive models", data show that in 2021, Haval Big Dog sales exceeded 10,000 for four consecutive months, with annual sales of 100,690 vehicles; the haval mythical beast listed on December 18, 2021 was listed in only two weeks with cumulative deliveries of nearly 7,000 vehicles; the annual sales of haval M6 PLUS, which is positioned as a value-added family SUV, exceeded 110,000 units.
Although models such as Haval Big Dog, Euler Good Cat, Euler Black Cat, and Tank 300 have become popular products, these products still failed to shake the status of Haval H6. To this day, the Haval brand remains an important pillar of Great Wall Motor's sales.
(This article is for reference only and does not constitute investment advice, and you do so at your own risk)