Recently, Stephan Winkelmann, CEO of lamborghini, the world's top supercar brand, said that 2022 will be the last year for Lamborghini to launch a new product equipped only with an internal combustion engine, and Aventador Ultimae, which has a V12 gasoline engine, will draw a successful end to the history of lamborghini's pure fuel vehicles.
According to the plan, Lamborghini will launch its first hybrid model in 2023, and in 2023-2024, it will basically promote hybrid products, for which Lamborghini has prepared 1.5 billion euros for the development of related products.
By 2025, Lamborghini will gradually launch pure electric vehicles to fulfill the commitment of 50% carbon reduction; in 2025-2030, Lamborghini will launch a fourth product line to better complete the electrification transformation, during which time, Lamborghini's first pure electric vehicle will also be available.
The choice of Lamborghini is the inevitable result of the development of the times.
In fact, in the field of fuel vehicles, Lamborghini's performance is not bad, especially in 2021, Lamborghini has created brand history with sales of 8405 vehicles, of which the Chinese (including Hong Kong and Macao) market has become its second largest market with 935 units delivered;
Of course, the data shows that Lamborghini's sales in its home market in Europe also have a good performance, such as 706 in Germany, 564 in the United Kingdom, and 359 in Italy.
However, the data should be matched, and in 2021, the global sales of new energy vehicles will reach 6.5014 million units, and the penetration rate will reach 10.2%.
Among them, the sales volume in the Chinese market reached 2.9398 million units, the highest global market share, reaching 45.22%, and the penetration rate also reached 13.77%;
Lamborghini's main european markets such as Germany's new energy vehicles reached sales of 690,100 units, with a penetration rate of 26.32%;
Sales in the United Kingdom reached 324,400 units, with a penetration rate of 19.69%, and in Italy, sales reached 140,300 units, with a penetration rate of 9.62%.
In addition, there are norway and Sweden, two Nordic countries, the penetration rate of new energy vehicles is ridiculously high, reaching 89.32% and 45.79% respectively.
Although the high penetration rate of new energy vehicles is not due to these supercar brands, the so-called "butterfly in the tropical rainforest of the Amazon River Basin in South America, occasionally flapping its wings a few times, can cause a tornado in the distant United States in a few weeks";
Under the butterfly effect, conventional brands actively participate in the competition of the new energy vehicle market, which will become the driving force for the progress of the times, and will also affect the acceptance of new energy vehicles by consumers at all levels, which indirectly drives the supercar brand to move closer to the direction of electrification.
What's more, from a policy point of view, countries around the world are generally implementing more stringent emission regulations and fuel vehicle bans, especially the European market in the ban on the sale of fuel vehicles in the world's forefront, in the middle of 2021, the European Union has proposed a plan to ban the sale of fuel vehicles in 2035.
Whether it is out of the helplessness of following the relevant national laws and policies, or in order to cater to the development trend of the automobile industry, or to maintain the positive image of the supercar brand, the transformation to electrification is the inevitable choice of these supercar brands and the future.
In addition, at this stage, the power of many mid-range pure electric vehicles has reached a considerable level, compared to conventional brands, supercar brands need deeper technology to maintain their own uniqueness and advantages, may be officially made electrified products the time will be later, but will not be disconnected from the mainstream market.
Lamborghini embarked on the road to electrification, and in fact, it is already a latecomer among ultra-luxury brands.
At present, Ferrari has launched plug-in hybrid products SF90, GTB296, and will launch its first pure electric vehicle in 2025, achieving carbon neutrality in 2030;
Porsche has launched the first pure electric sports car, the Taycan, in 2019, and its ace model, the 911, has also been included in the electrification plan;
Maserati plans to achieve full electrification within 5 years, and has invested 700 million euros to renovate its plant in Turin, Italy, in preparation for the creation of electrification products, the first hybrid SUV new Levante GT has been officially launched, pure electric version of Ghibli, the president is also in preparation;
Aston Martin is working on the development of its first pure electric sports car, which is expected to be launched in 2026, half of the brand's products will be purely electrified in 2030, and its first product to apply an electrified powertrain, DBX STRAIGHT-SIX, has been officially launched;
Bentley plans to invest £2.5 billion in the next ten years to transform, stop production of fuel vehicles in 2026, and its first pure electric product is expected to be put into production in 2025, starting from this point in time, Bentley will launch new pure electric products for five consecutive years to achieve the 2030 carbon neutrality goal, and hybrid versions of the two major products of Flying Spur and Bentayga in 2022 will also be available.
In addition, Rolls-Royce has also made large-scale investment in new energy vehicles, and its first pure electric product Spectre has been tested for 2.5 million kilometers, and is expected to be officially launched in the fourth quarter of 2023.
Overall, although the electrification rhythm of major ultra-luxury brands is different, 2025 will be an important time node for them to transform.
At the same time, based on the development trend of the new energy industry, in 2025, fuel vehicles may officially complete the handover with new energy vehicles, and slowly withdraw from the historical stage, and subsequently, the world's new energy vehicles usher in the real 'home', and the electronic sound wave simulator will gradually replace the sound emitted when the internal combustion engine is running.