Can the Mascot of the Beijing Winter Olympics, "Ice Pier", go to the world like Kumamoto Kumamoto?
As the mascot of the Beijing Winter Olympics, the "ice pier" has recently faced a kind of happiness trouble: a "pier" is difficult to find.
The mascot of the Winter Olympics is an ice pier with a panda image and an ice crystal shell, which is full of science and technology. At the opening ceremony of the Winter Olympics, the "Ice Pier" appeared with the lion dance team, which instantly attracted countless eyes and became the focus of attention of the whole audience. With the progress of the Winter Olympics and the continuous dissemination of social media at home and abroad, the "ice pier" has been listed on multiple hot searches, and the strength circle is powdered, and a "pier" is difficult to find.
It is said that in the design, "ice" symbolizes purity and strength, which is a characteristic of the Winter Olympics. "Dun Dun" means thick, solid and cute, which fits the overall image of the panda, symbolizing the strong and powerful body, tenacious will and inspiring Olympic spirit of the Winter Olympic athletes. As a cute Symbol of the Winter Olympics, the ice pier, with its cute shape and heart-warming design, spans culture, country and language, quickly pulls into the distance between people, and has become one of the memory points of this Winter Olympic Games, and has also become a major IP of this Winter Olympic Games.
In fact, speaking of this mascot IP, the example of Japan's Kumamoto Kuma is very inspiring.
The famous Japanese designer Mizuno Gaku wrote about the process of designing Kumamoto Kuma in the book "Everything Starts with a Goal".
In 2011, in order to coincide with the opening of the Kyushu Shinkansen, Kumamoto Prefecture in Japan proposed a publicity plan called "Kumamoto Surprise". This campaign encourages locals to discover the good places and good things in Kumamoto Prefecture and spread them to the outside world.
Mizuno gaku designed an ordinary "Kumamoto Surprise" logo at first, but later felt dissatisfied, thinking that if Kumamoto Prefecture could have a character to endorse his hometown, he couldn't think of a suitable candidate. The idea was to create a mascot to be the "ambassador" of Kumamoto Prefecture.
Thus, the famous kumamoto bear image came out.
Later, Kumamoto Kuma, relying on his cute image and unique licensing operation, gained unimaginable popularity in Japan and abroad, and became a mascot with great popularity in the world. The stupid Kumamoto bear seems to have a silly white sweet affinity and has become the bearer of tourism propaganda in Kumamoto Prefecture, Japan.
Since you already have a mascot, you have also made a leather holster, and idle is idle, so it is better to do something. As a result, the Kumamoto Prefectural Office bought the image authorization from the designer, and formed a virtual group of heads of several classrooms involved in the Kumamoto revitalization project, and the original Kumamoto Kuma operation team was formed. In order to facilitate management, the prefectural office soon abandoned the team form of a virtual group and set up a Kumamoto Kuma group under the governor's office to operate it.
On the international stage, the Kumamoto Kuma team has continuously enriched the identity of Kumamoto Kuma. In 2015 alone, Kumamoto appeared at the Cannes Film Festival, learning to use AED at Red Cross events, visiting Spain for the first time, participating in the Milan International Fair, and being awarded honorary citizens in San Antonio, USA. In March 2017, he was appointed by the French Ambassador to Japan as the French Tourism Goodwill Ambassador.
And the team continues to push content. Whether it is the release of a short movie starring Kumamoto Kuma in 2015 or the Kumamoto Kuma Music Festival in April 2017, it is a sound content operation rhythm. Entering 2018, Kumamoto Kuma has ushered in a more comprehensive internationalization. In order to reach a larger international market, on January 4, 2018, the team announced the kumamoto animation plan, which was planned by Asahi News Agency, co-produced by the historic art studio Yoshimoto Kogyo and Ierton Entertainment, with Kaoru Oyama as the superintendent, and tonko house, an independent animation studio from Pixar, to determine the worldview and the original case. Kumamoto Prefecture hopes to enhance Kumamoto Kuma's popularity in Europe and the United States through an international production team, which directly reflects Kumamoto Kuma's international vision.
@ Left Shore Reading
Kumamoto Kuma's international exit provides a reference for the IP operation of "ice pier". In the future, can our Chinese cultural IP go to the world step by step, and can Chinese mascots such as ice piers become a universal IP image, what do you think?
#Ice Pier ##熊本熊 #
