Haval Divine Beast Unveiled at Chengdu Auto Show China Haval deepens user operation layout hybrid track

On August 29th, the 24th Chengdu International AutoMotive Exhibition kicked off, and China Haval brought new technology flagship SUVs such as Haval Divine Beast, Haval H6S, Haval H6 superme+, Haval H9-2022 and other new cars to ignite Rongcheng, develop user operations, and lay out new energy hybrid tracks.

In three generations in ten years, each generation of the Haval H6 has rewritten the era, accumulating 98 months of sales crowns. Today, focusing on the new era of science and technology youth, Haval has brought a new technology flagship SUV to promote category innovation and open up user operations.

Li Xiaorui, CEO of Haval Brand, said: "In the eyes of Haval Brand, thousands of you are our sea of stars. In the future, we will continue to deepen the user operation system, take user co-creation as the foundation, deepen category innovation, create globally competitive products and services, and achieve brands with global influence. ”

Pioneering new category Haval Divine Beast made its global public debut

At the auto show, China's Haval deepened its category strategy, and Haval Divine Beast made its world-wide public debut as Haval's flagship SUV, opening up Haval's new "black technology category". Strength explains what is the user's exclusive dream mount. Born under the wave of science and technology, Haval Divine Beast took the lead in carrying the industry-leading on-board chip, with a running rate of trillions of operations per second, and can accompany users to open up a car experience with more possibilities and more room for growth and evolution through the analysis and learning of behavioral data.

Haval Divine Beast is equipped with coffee intelligent platform, the whole vehicle integrates visual display and visual algorithms, has the world's first exploration forward, HWA high-speed driving assistance and other six major functions of the "intelligent nervous system", can achieve intelligent driving in different scenarios, so that users can enjoy a safer and more efficient intelligent driving experience, even if you are driving Xiao Mengxin, you can also become an "old driver" with the assistance of Haval Divine Beast.

Based on the concept of user co-creation and co-construction, China Haval has created an exclusive private platform position for the young beast - the tamer base, and at present, the tamer has fully opened the recruitment, and every settled beast tamer can truly participate in the product development process and help the product upgrade and evolution. You can also jointly create the IP of the divine beast tide products and create a popular culture belonging to the divine beast together.

Embracing users China Haval occupies a new high ground

At the Chengdu Auto Show, Based on the C2B model, With user needs as the core and industrial interconnection as the basis, China Haval continued to optimize resource allocation, establish a new business ecology of "product + software + service", and complete user ecological construction covering the global lifestyle of eating, wearing, living and traveling, and promoting the transfer of the automotive industry value chain to the back end.

On the Haval Zhijia ecological platform, China Haval explores value management for millions of user fans, creates more convenient and thoughtful services for users, and constantly creates new value and benefit experiences for users, at the same time, Haval launched a business resource sharing plan, car owners can share their own good business on the Haval Zhijia platform, and truly realize the community of interests. Continue to co-create, share and win-win with users, so as to accelerate the transformation from traditional automobile manufacturers to user service operation enterprises.

Thanks to the new user service concept, Haval has further solved the problem of "personalization, customization and exclusivity" in the automotive industry and continued to deepen the category strategy. The new black technology category led by Haval Divine Beast and the Haval H6 single product, as well as the dog category led by Haval Dog and X DOG, will surely create a new trend in the industry category and help users enjoy a new life of travel.

On the basis of super traffic platform, massive user data and deep user co-creation, Haval has established a new business ecosystem of "product + software + service" based on the industrial Internet, and promoted the transfer of the value chain to the back end.

In terms of private domain traffic operation, on Haval Zhijia and social platforms, Haval is building an evolvable communication ecology of "1+N+X" based on 1 brand official position, N car models, and thousands of dealer blue V accounts, which can be copied to all social media platforms. Through the user operation of the whole system, the contact point goes deep into every corner.

Deepening the hybrid layout China Haval leads the new track

China Haval has insight into the needs of users for new energy and efficient travel, officially opened a new era of hybridization, and is committed to achieving carbon in. At the auto show, Lu Wenbin, CTO of Haval brand, said: "New energy and intelligence have become a new engine for the development of the automobile industry, and only in the next three to five years can Chinese cars quickly enlarge our relative advantages in the fields of intelligence and new energy, so that Chinese brands can really become bigger and stronger and go to the world." ”

China Haval will deepen its layout in the field of hybrids, creating a matrix of haval H6S, Haval Red Rabbit, Haval Divine Beast and other heavy hybrid models; in 2022, the main models of the Haval brand will be fully equipped with hybrid systems, aiming to bring users an exciting hybrid travel experience. In the future, China Haval will fully promote the lemon hybrid DHT architecture and lead the new hybrid track with strong strength.

In addition to Haval Mythical Beast, Haval also brought two new cars, Haval H6S and Haval H9-2022, while deepening the category strategy, accelerating product iteration speed to meet the user's changing car needs. In addition, the strength models Haval Big Dog, Haval Red Rabbit and Haval First Love Coefficient appeared at the Chengdu Auto Show and continued to circle fans with strength.

As the global leader of China's SUVs, China Haval is bound to continue to gain insight into user needs, resonate with users' minds at the same frequency, and create a better quality of life for people and cars with better products and services. In the future, Haval will work with users to conquer the sea of stars.