Since december 2021, after the news that BMW Brilliance submitted a domestic BMW X5 application to the Ministry of Industry and Information Technology was exposed, the dynamics of the car have been highly concerned by people inside and outside the industry. It is reported that the domestic BMW X5 will provide 2.0T and 3.0T powertrains, and will extend its wheelbase according to BMW Brilliance's consistent operation, or will officially meet with consumers in April this year.
In the once million-level SUV market, bmw X5 has been firmly suppressing mercedes-benz GLE (formerly ML) and Audi Q7 in terms of sales, and has also been the Dream Car in the hearts of many people. With the intensification of competition in the domestic car market and the increase in the importance of the Chinese market to the BMW brand, the price of imported BMW X5 has also dropped from the previous million level to 699,900 yuan, although it has dropped a lot, but this is far from enough.
Therefore, as the release date of BMW Brilliance X5L approaches, more and more people are beginning to speculate about what the starting price of the new car will be. Recently, a set of suspected domestic X5L quotation tables were exposed on the Internet, and the price range of new cars was 558,000-75.8 million yuan, so is the credibility of this news high?
Xiaobian privately believes that the domestic X5L starting price of 558,000 yuan is still quite reliable, the reasons have the following three points. First of all, as we all know, bmw group's shareholding ratio in bmw brilliance has reached 75% after adjustment, so with the increase in the proportion of equity, the more profits are allocated, even if the price of new cars has been reduced, but the final money is only a lot more, after all, selling more is more than it is, and accumulating less is a reason.
Secondly, in the post-internal combustion engine era, BMW is trying to squeeze the final value of traditional fuel vehicles to obtain enough funds to support its own electrification transformation, and with the intensification of competition in the domestic car market, what marketing means are not as practical and effective as lowering the entry threshold for new cars. At the same time, the pure electric flagship BMW iX starting price of 746,900 yuan, the two must open the gap, for which can only reduce the price of domestic X5L.
In addition, the overseas version of X5 will usher in a mid-term redesign this year, and the UPcoming mass production of BMW Brilliance X5L is still the version before the mid-term redesign, so it is not excluded that BMW adopts the sales method of "two generations in the same house", while introducing the redesigned imported BMW X5, while using the cost advantage of domestic X5L to expand market share, so as to meet the car purchase needs of different users, and further suppress the two pure imported old rivals of Mercedes-Benz GLE and Audi Q7.
In summary, Xiaobian believes that the credibility of the news that the starting price of BMW Brilliance X5L is 558,000 yuan is still quite high, but it may also be that BMW deliberately released news to test consumers, but in any case, the starting price of the BMW X5 after the domestic production should not exceed 600,000 yuan, otherwise where is the significance of its domestic production.
So then again, if the domestic X5L is really listed at the price of the network transmission, what impact will it have on the pattern of the luxury medium and large SUV market? As mentioned above, Mercedes-Benz GLE (starting from 699,800 yuan) and Audi Q7 (701,800 yuan) bore the brunt of it, and the advantages of BMW Brilliance X5L are indeed obvious compared to its two, which will further consolidate the position of the king of X5 luxury medium and large SUVs; for second-tier luxury brands, such as Volvo XC90, Lincoln Aviator and other competitors of the same level, their cost-effective advantages will no longer exist, coupled with the aura of the BMW brand, the domestic X5 L is really a little face for these luxury brands.
Finally, the localization process of BMW X5L will affect the localization progress of the luxury brand camp in China, such as Mercedes-Benz and Audi, which may also consider introducing their own medium and large cars into domestic production, not to mention the second-tier luxury, which refers to the domestic strategy of the Lincoln brand to know how fragrant.
Having said all this, let us return to the most core topic, which is also the ultimate meaning of this domestic X5L, how much should it sell, as a consumer, you will pay for it, and what do you think of the BMW Brilliance X5L sold from 558,000 yuan?