2022 belongs to the Year of the Tiger, and at the beginning of the year, the Automobile Division of China Economic Network also wishes the majority of netizens to live a tiger, a tiger and a tiger, a dragon and a tiger, and a tiger to add wings. Affected by the epidemic, many people this year cannot go home for the New Year, and can only "reunite" with relatives and friends through online means. Whether it is in the cloud or at the dinner table, everyone may inevitably mention the topic of cars; At a time when new energy vehicles are getting closer and closer to people's lives, the "reunion dinner" in the Year of the Tiger is indispensable to an electric vehicle. To this end, the reporters of the editorial department have paid more attention to the new energy vehicle market this year, listened to the stories of car purchases and uses by relatives and friends during the Spring Festival holiday, and brought you a series of reports on "New Year Style" to present a new trend in automobile consumption.
After more than ten years of development, the mainland new energy vehicle market has made great progress in products, technologies, infrastructure construction and other aspects, and has been ranked as the world's largest new energy vehicle market for many consecutive years. Whether it was Ms. Wu who had been shaking the number for 10 years, she finally decided to apply for new energy indicators instead; Mr. Liu, who still owns two fuel vehicles, plans to change one of them to an electric car... To a certain extent, it is confirmed that the mainland new energy automobile industry is ushering in an inflection point from policy-driven to market-driven.
"Last year's last lottery was not shaken, and I am ready to apply for the new energy indicators of households this year." During the Spring Festival holiday just past, Ms. Wu said in a communication with a reporter from China Economic Network: "Several people in the family have participated in the lottery from the beginning, and the replacement of new energy can definitely be in the middle."
Since the implementation of the measures of allocating vehicle indicators by lottery in Beijing in 2011, Ms. Wu has been shaking the fuel vehicle indicators for 10 years, but she has always been unable to ask for them, and she has no choice but to apply for new energy indicators instead. However, Ms. Wu also said, "The new energy vehicles on the market now, whether it is appearance, configuration, or battery life, charging convenience, have made a lot of progress over the previous cars." ”
Indeed, driven by policies and markets, after more than ten years of development, the mainland new energy vehicle market has made great progress in products, technologies, infrastructure construction and other aspects, and has been ranked as the world's largest new energy vehicle market for many consecutive years.
In the past 2021, the domestic new energy vehicle market has ushered in an outbreak, with annual production and sales exceeding the mark of 3.5 million vehicles, an increase of 1.6 times year-on-year, and the market penetration rate reached 13.4%. In this regard, the industry generally believes that the mainland new energy automobile industry is ushering in an inflection point from policy-driven to market-driven.
If Ms. Wu, who has been shaking the number for 10 years, finally decided to apply for new energy indicators instead, more out of helplessness, then the reporter really felt his good feelings for the current new energy vehicle products in the conversation with Mr. Liu.
Mr. Liu already has two fuel vehicles in his home, originally the demand for newly purchased vehicles is not high, but after a chance to test drive a colleague's Tesla Model3, his heart was "planted grass" by electric vehicles, "the sense of science and technology of the vehicle, some of the intelligent configuration, let me refresh, the electric vehicle acceleration of the kind of pleasure let me like," Mr. Liu said: "Moreover, compared to the oil car, the use and maintenance costs of the tram are indeed much lower, and I am now considering whether to change one of my oil cars to an electric car."
When asked how to look at the news about the frequent accidents on the Internet, Mr. Liu said, "It is not necessary to buy Tesla, now some domestic brands, including new forces, are doing quite well, Xiaopeng, Weilai... I'll look at it when I have time and compare it. ”
In recent years, the development momentum of new car-making brands can be described as rapid. Last year, the monthly delivery volume of the new forces represented by "Wei Xiaoli (Weilai, Xiaopeng, Ideal)" collectively exceeded 10,000, and the annual sales were approaching the 100,000 mark, ushering in a highlight moment. In this regard, some insiders said that after years of development, the new forces have gained a firm foothold and are gradually becoming an important part of the domestic car market.
On February 1 this year, the first day of the first lunar month of the Year of the Tiger, when people were immersed in the joy of the Spring Festival, a group of new power brands could not wait to announce the eye-catching report card for January 2022. Among them, Xiaopeng, Ideal, and Nezha continue to maintain monthly sales of more than 10,000 vehicles, ranking among the top three new forces.
Compared with the traditional brand 4S stores, most of the geographical location is relatively remote, and the new car-making forces are more willing to choose the mainstream core "supermarket" to open an "experience store". Some analysts believe that this move by the new forces is conducive to reducing the cost of gathering customers and publicity, and also brings convenience to consumers.
A WEIlai experience store in a shopping mall
During the Spring Festival holiday, when the reporter visited a shopping mall in the Sanyuanqiao business district, he also found that there was a continuous flow of customers in many new force stores. "Because of the epidemic, many people stayed in Beijing for the New Year this year, and visiting shopping malls during the holiday has become the choice of many people," Weilai's sales staff told reporters, "Which has also brought us a lot of customers, and there are many deals." ”
At the beginning of the new year, the new forces will usher in the "opening red", which seems to indicate that the domestic new energy vehicle market will create good results in 2022. According to the forecast of the China Automobile Association, in 2022, the production and sales of new energy vehicles will reach 5 million units, and the market penetration rate will reach 18.2%, which will further promote the steady growth of automobile consumption. (China Economic Network reporter Guo Tao)