If you choose a sports joint venture B-class car with a sense of sports for about 200,000 yuan, which model will you choose? In 2021, more than 200,000 people voted this answer to GUANGQI Honda Accord, with an average monthly sales of nearly 17,000 vehicles, which is enough to glimpse the strength of its product power. But in 2022, there may be a new answer to this question, because ford Mondeo, which also advertises sports, will usher in a replacement model.
In today's young consumer world, can the fully upgraded new Mondeo shake the position of Accord in the joint venture B-segment car market? Two models that also focus on young and sporty positioning, who can please young people more? We might as well look for answers through a comparison of design, intelligence and power.
The design is equally outstanding, and the new Mondeo is even more textured
After nine years, Mondeo has finally ushered in a model replacement. In the new Mondeo, there is no shadow of the previous generation of models, and if you want to find a common denominator in the heritage of models, it is dynamics. The overall design of the new Mondeo is quite dynamic, and there is a touch of surprise that can make people shine.
The large polygonal front mesh with split headlight set is similar to the Ford EVOS and has a good futuristic feel. The multi-waist line modification, combined with the narrow windows and large rims, gives the new Mondeo a ready posture and looks sporty enough.
The through-type taillight group at the tail is supplemented by a bilateral double exhaust shape, highlighting the performance model at the same time, but also has a good sense of refinement, very suitable for young people's taste. It is worth mentioning that the taillights of the new Mondeo are lit and resemble a Mustang, which is a tribute to Ford's classic model Mustang.
When it comes to design competitions, honda accords that completed the redesign in October last year are not afraid of challenges. The new Accord adds a night version, which makes the whole more personalized by adjusting the details, such as the black-plated front grille trim, black-painted rearview mirrors and fog lights, spoilers, etc. Although this generation of Accord has been launched for a while, the overall sense of fashion and sportiness is still outstanding.
Even if it also has a sporty appearance, from the design of the two models, it is clear that the two have different understandings of youth. Accord's sense of movement is full of vitality and vitality, more suitable for users around the age of 20, while Mondeo's sense of movement reveals a hint of maturity, more like a young person who is about to enter the age of establishment.
In terms of body size, the new Mondeo surpassed the Accord across the board with the "later" advantage. The Accord's body dimensions are 4908/1862/1449mm and the wheelbase is 2830mm. The new Mondeo has a body length of 4935/1875/1500mm and a wheelbase of 2945mm. Although the body size of the Accord is not dominant, thanks to the blessing of the Honda MM concept, the actual riding experience of the Accord is still spacious and comfortable.
Accord's car machine meets the mainstream level, and the new Mondeo is intelligent
In the intelligent part, the new Mondeo adopts a through-screen design that covers almost the entire center console, of which the full LCD instrument is 12.3 inches and the entertainment car system screen is 27 inches. The size of the same level of fuel models can be described as invincible, even in the always fanciful new power brand electric vehicle is quite exaggerated.
The new Mondeo and Ford ECOVs also use a new generation of SYNC+2.0 Chi Heng interconnection system, equipped with Qualcomm Snapdragon 820A processor. In addition to supporting the regular online navigation, online music, voice recognition/control functions, it can also provide gesture control and vehicle-to-road collaboration functions, which are quite powerful.
Accord is equipped with a 10.25-inch central control screen, equipped with a new Honda CONNENT 3.0 system system, which also supports online navigation, online music, voice control, mobile phone remote control and other functions, which can meet the needs of daily use and is comparable to the performance of the same level of joint venture brand models.
Whether it's screen size, level of intelligence or "showmanship", the new Mondeo surpasses the Accord. In terms of intelligent car and machine systems, Accord belongs to the level of sufficiency and ease of use, while the new Mondeo is more forward-looking and meets the needs of future iterations with stronger strength.
The new Mondeo is more powerful and the Accord is more fuel-efficient
In terms of power, Accord offers two power options of 1.5T and 2.0L hybrid, taking the 2.0L hybrid model as an example, the system comprehensive power is 158kW, matching the E-CVT gearbox, and the NEDC comprehensive fuel consumption is 4.2L/100km.
The new Mondeo will be powered by the same 2.0T engine as the Ford EVOS, with a maximum power of 175 kW and a choice of an 8-speed automatic or 8-speed manual transmission.
(Pictured with Ford EVOS)
The two models have different orientations in power, with the new Mondeo hoping to enhance driving pleasure with stronger internal combustion engine power output, while Accord believes that with the i-MMD system, it will bring a lighter sense of movement to the driver. But apparently, the new Mondeo is more powerful, while the Accord's fuel consumption performance is even better.
In the emphasis on youthfulness, both models give their own answers, but through the above comparison, the new Mondeo relies on the advantages of the latecomer, and almost surpasses the Accord model in design, body size, intelligence and power. So, does it mean that the launch of the new Mondeo will shake Accord's current market position? not necessarily.
Indeed, the new Mondeo is not bad, but consumers buy cars in addition to the strength of the model, but also pay more attention to the brand tone. In terms of brand appeal and retention rate, Ford still has a certain gap with Honda, which will greatly affect consumers' choice of models. If the new Mondeo wants to return to the peak of sales, in addition to excellent product strength, it is also necessary to rebuild consumer confidence in the Ford brand.