As our Chinese consumers, they are more partial to face in terms of consumer psychology and consumption methods, that is to say, everyone likes famous brands and luxury brands, especially for the automobile market. The vast majority of consumers want to start a luxury brand model when they can, because the luxury brand car not only has face on the road, but also has a lot of self-confidence, which is the sense of superiority brought by the luxury brand. In our domestic market, the three most eye-catching luxury brands are Mercedes-Benz, BMW and Audi, Mercedes-Benz is the big brother of these three, not only the luxury attributes are the best of the three brands, but also the brand history and brand culture are also quite top-notch, which is why Mercedes-Benz has always been worried about sales. And the car I introduced to you today is mercedes-Benz's pure import A-class, it has 1.3T with 163 horsepower, only more than 180,000 You will still choose the Accord?
For entry-level luxury brand cars, Audi has A3, BMW has 1 series and Mercedes-Benz is this A-class, but the A-class has imports and domestic points, but the imported ones are almost 20,000 more expensive than the domestic starting price. The domestic Mercedes-Benz A-class positioning price is 21.48 - 25.44 million, while the imported Mercedes-Benz A-class positioning price is 23.68 - 27.38 million, but because of the downward adjustment of the positioning, now the pure import of the Mercedes-Benz A-class only needs more than 180,000 to start, which throws an olive branch to Chinese consumers. Because the Mercedes-Benz brand is the highest positioning price in the BBA series, but it can really be regarded as a benefit that it can have such a positioning downgrade this time. For our ordinary consumers, the vast majority of the 200,000 or so will run to the Volkswagen Passat, Toyota Camry and Nissan Tianlai, etc., but the premise of the same price point has a pure imported Mercedes-Benz A-class, I think this can open the difference between luxury brands and ordinary brands, because you drive a BBA and drive a Volkswagen, Toyota, are completely two different concepts.
So what are the highlights of this Mercedes-Benz A-class, first of all, as a pure import model, it must have a great improvement in face, but now people like to buckle the bid, if the domestic Mercedes-Benz A-class deducts the beijing Mercedes-Benz at the end, then it is really difficult for ordinary people to distinguish between imported and domestically produced. Secondly, although it is an entry-level model of Mercedes-Benz, but its logo influence is very large, for the general consumer, see you drive Mercedes-Benz, will feel that this is a luxury car, the car logo comes with the sense of superiority is also self-evident. The last car is equipped with a 1.3T turbocharged engine, don't look at it is a 1.3T, but there are 163 horses in the maximum horsepower, after all, this 1.3T engine is also installed on the 7-seat SUV Mercedes-Benz GLB, although loaded on the GLB is complained about by many consumers, but installed in such a size of the A-class car is really horsepower enough. However, in the gearbox, this car and the Mercedes-Benz GLB are equipped with 7-speed dual clutch, if you can replace it with your own 9AT, I believe it will be much better.
And now we will first take you from the appearance to take a brief understanding of this car, first of all, in the front face, this car gives people a sense of luxury is still very intuitive, first of all, the size of the grille is not large, but the Mercedes-Benz logo in the middle of the grille is really large, combined with the two chrome trim strips on the side to make a connection, the aura is very strong. Next to the grille is the headlights, the headlights of the daytime lights are presented with angles, which is relatively simple in shape, but because the new Mercedes-Benz S-Class is also replaced by a headlight shape like this, the luxurious effect is more intuitive. On the side of the body, the overall waistline of this car has a sense of curvature, creating a "tight" atmosphere, and finally with the upward treatment under the door panel, bringing a stylish atmosphere. And the design comes to the tail, the shape of the tail still has fashion attributes, the slightly prominent tail is like a "ducktail", with symmetrical tail lights and exhaust, the sports aura is also jumping on the paper. Finally, the body size, this car is 4419/1796/1432mm in length, width and height, and the wheelbase is 2729mm, and the body size is not large, which is the standard A-class sedan level.
And into the car, there is really no one can refuse Mercedes-Benz's through-line double screen, especially this entry-level Mercedes-Benz car, can actually be equipped with this double screen, giving people a sense of luxury is self-evident. Although many domestic cars now also use this dual screen, this design Mercedes-Benz is really a pioneer, so naturally it feels different. Under the display, the car also has a round cannon-type air outlet, which is also a manifestation of luxury, and finally with a brown leather wrapping and a piano paint panel, so I can't help but sigh that the appearance of this interior is absolutely high. In addition, in terms of configuration, this car also has 6 airbags, passive pedestrian protection, front and rear reversing radar, automatic parking, main and co-pilot electric seat memory, satellite navigation, 64-color atmosphere lights, automatic air conditioning, etc., can pile the configuration so high, I think it is already very good, I think the same price of Camry or Accord, not necessarily have such a high configuration.
In general, as a car brand, with the luxury attribute label will definitely have a more audience, this is the brand effect, Mercedes-Benz as a luxury brand with a century of history, in the world-class stage are very audience. For this imported Mercedes-Benz A-class, I personally think it is still relatively good, because it has three labels, first of all, the luxury brand Mercedes-Benz, which is very convincing, followed by pure imports, the general pure imported cars should appear a little more advanced, and finally there is a high configuration, as a luxury car positioned at about 200,000, Mercedes-Benz A-class has 64-color atmosphere lights, passive pedestrian protection, automatic parking, main and co-pilot electric seat memory, etc., with this level has been very top-notch. So such a car compared to the Accord, in addition to the space is not as spacious as it is, other aspects are leading in all aspects, so for the people who drive ourselves, or pursue the brand, it is possible to look at this pure imported Mercedes-Benz A-Class, do you all say?