After the rise of new forces in new energy car manufacturing, the entire domestic high-end market has undergone great changes, especially the new energy vehicle brands led by Tesla, Weilai, Ideal, etc. have formed a greater impact on the market share of BMW, Mercedes-Benz, and Audi, coupled with the rise of old brands like FAW Hongqi, BBA is still leading, but it has obviously felt the pressure.
In 2021, BMW is still a big brother, the only market share in the BBA is more than 20%, Mercedes-Benz and Audi are declining year-on-year, Mercedes-Benz's market share is 18.8%, because Audi has fallen by more than 5.5% year-on-year, so the market share has fallen to 17.5%, which is the worst performance in the BBA, I don't know if this has anything to do with the decline in Audi's reputation in recent years, and the problem of continuous complaints is not related.
In stark contrast to the decline in the market share of Mercedes-Benz and Audi, Tesla's market share directly reached 8.2%, and in the current situation, it has the potential to continue to grow. Although the market share of Ideal and NIO is only 2.3%, it has surged by more than 100% year-on-year last year, and it is likely to continue to improve this year. In addition to the new car-making forces seizing the BBA market, FAW Hongqi also performed well, and after the reform, FAW Hongqi staged a good turnaround drama, with a market share of nearly 7%, which is not easy.
The current BBA is no longer on top, and young people are not putting BBA in the luxury first choice, maybe the good days of BMW, Mercedes-Benz, and Audi are really over.
Will you choose the high-end brand of the new car power or will you continue to choose BBA?