On January 26, according to relevant media reports, Tesla will formally sue Douyin Internet celebrity Chen Zhengang (account name Xiaogang Xuechang), who has tens of millions of fans, for the reason that Xiaogang Xuechang is suspected of cheating in Tesla's AEB emergency brake test.
This matter also began on April 29, 2021, when Xiao Gang used the Xiaopeng P7 and Tesla Model 3 to conduct a crash test on the dummy to determine which of the two vehicles' automatic braking system (AEB) was more sensitive.
If the video is an experiment made under fair and objective conditions, Tesla will not sue Xiao Gang. The problem is that the video of Xiao Gang is misleading.
During the test, the Xiaopeng P7 successfully braked when encountering a dummy, and the Tesla Model 3 hit the dummy, so it is easy to conclude that tesla AEB is inferior to Xiaopeng.
But the problem is that Xiao Gang is not objective enough when making comparisons, because many Tesla owners see the abnormal places. It is understood that tesla owners will automatically brake after leaving the brake pedal. When the car is closer to the car in front of it, it will activate AEB itself.
In the process of testing Tesla, Xiao Gang found that the AEB system had intervened, but Tesla still bumped into a dummy. Is Tesla's AEB really that bad?
Not necessarily, because netizens found that when Tesla hit a dummy, the car still had energy bars.
What do energy bars mean? It means the car has been stepped on the accelerator. There is no energy bar without stepping on the accelerator, and tesla after enabling AEB, if the owner steps on the accelerator, AEB will fail.
To put it simply, many netizens questioned that Xiao Gang stepped on the throttle during the evaluation, so the test result was that the AEB function of the Xiaopeng P7 exploded tesla Model 3.
Why did Elder Xiao gang do this?
First, Tesla is the king of topics, and black Tesla will have traffic. Traffic is a concern in the eyes of ordinary people, and in the eyes of knowledgeable people, this is a steady stream of banknotes.
Why are many local TV stations and newspapers dying?
The reason is that very few people watch it. If there are fewer people watching, there will be no traffic. Without traffic, naturally you can't make money. Without money, it is difficult to make quality content, and eventually a vicious circle is formed.
Therefore, whoever masters the traffic password has the ability to make a lot of money.
Second, Tesla was on the cusp of the storm. In late April last year, the drag of Female Tesla owners at the Shanghai Auto Show became a major concern. Rubbing hot spots is the basic operation that every self-media person must know, and rubbing the right hot spots can make you fame and fortune. Many car critics have also begun to take the opportunity to say Tesla's black material.
Of course, if everyone says that it exists objectively, Tesla can't sue you. If you're making something out of nothing, then Tesla should sue you.
Third, the way car critics make money. Every car critic is a self-media position, the growth of self-media needs funds, everyone cannot use love to generate electricity, and no profit any media will not be able to do it.
The main way for car reviewers to make money is the recharge of car brands, and it is difficult to continue without recharge.
To take the simplest example: When a car reviewer is going to do a car review show, it is likely that he will need to rent a car. The cost of renting a car is at least 300 yuan a day, and if it is a better car, the cost of renting a day is more than 1,000 yuan.
Video cameras, editing, planning, copywriting, etc. all need money to support. A rough estimate is that a car reviewer with a team spends at least 50,000 yuan a month.
Without the top-up of car brands, these teams would not have been possible forever.
As long as the car reviewer accepts the recharge, there will be a problem, the car reviewer will only say good things about the brand. No matter how much they despise the brand in their hearts, after the funds arrive, car critics see all the advantages of the car.
In the end, the content of the car reviewer will be very misleading, because they only say the advantages, not the disadvantages, and the content is not objective enough.
So the question is, how do these recharge customers come from?
Some of them are the car brands that take the initiative to find publicity, and the other part is obtained by showing the shortcomings of the car.
Any brand can only communicate privately to delete the manuscript when it sees a self-media person talking about the shortcomings of its own brand on the Internet but has no way to refute it.
Xiao Gang is actually a representative of car critics, but the practice may not be objective enough. In addition, there are dozens, or even hundreds of car critics on the Internet, they also have a team to raise, how to ensure the authenticity of the content?
I express my concern. Many netizens believe that Tesla's action has given the car brand a legal weapon to protect itself from malicious slander by car critics. Future car critics may be honest, but content that is not objective will always exist. The reason is simple, they want to make money!
Use media thinking to cover the whole network, so that product sales come to visit!
In the future, all commercial competition will focus on media communication. A company or a boss, if there is a shortage of media thinking, is doomed to lose early.
Remember: without communication, there is no recognition; without awareness, there is no reputation; without reputation, how to be popular!