Inventory 2021: The good days of independent male joint venture differentiation and head joint venture brand are over

1, the top fifteen, positive growth of 9, there are 6 is negative growth, coincidentally, these 6 negative growth are also joint venture brands, respectively, north and south Volkswagen, north and south Toyota, SAIC-GM and Dongfeng Nissan.

2. The head joint venture camp is differentiating, the Japanese system is differentiating, and Toyota continues to maintain a steady growth momentum. Honda's performance was also less than satisfactory, falling the hardest north and south volkswagen and Dongfeng Nissan.

The north and south volkswagen will be more passive in the future, new energy basically has nothing to achieve, and Nissan will be destroyed on the three-cylinder machine. This shows that the reshuffle of the joint venture pattern has begun, even if it is a head joint venture, it may enter a period of adjustment for a long time.

3. More coincidentally, there are exactly 6 independent brands on the list in the top fifteen, all of which have achieved positive growth, and Geely creates the best ranking of Chinese brands, ranking third in the whole industry. BYD has created the first new energy sales volume in the whole industry.

4, the Great Wall is a high double-digit year-on-year growth, indicating that the Great Wall's category strategy is correct and effective. The Great Wall is no longer just making a fuss about the Haval brand. The growth of tanks, Euler, and gun pickups is unquestionable. In 2022, Weipai may become the key model of the Great Wall category strategy.

5, Chang'an momentum is very strong, the growth rate is very fast, vaguely with the meaning of geely wrist breaking, UNI series and Auchan performance is remarkable. Auchan is actually very surprising, and it is really powerful to be able to do this.

But Chang'an is a bit like the Great Wall of three or four years ago, although the plate is very large and the rise is fierce, but the staying power is always almost meaningless. If it were not for Avita coming out, Chang'an would also have no high-end brands in several head independent camps.

Whether Avita can do a good job is related to the future of Chang'an.

6. Since chery was controlled by Qingdao Wudaokou, Chery is no longer the old-fashioned Chery. Chery also performed well, and like Changan Auchan, Chery also has a good brand - Jietu. To tell the truth, Jietu has begun to take some of Chery's wife, whether it is the volume, word of mouth, or product line, Jietu is very good.

Judging from the release of Jietu T-X, Jietu began to compete with Xingtu for group resources. Chery's brand structure is within a few years, and it is likely to have to be adjusted.