Tesla, Xiaopeng and then welcome new forces, car insurance or car companies "gladiatorial arena"?

New energy vehicle companies have begun to lay out insurance business in unison.

Songguo Finance was informed that according to the news of titanium media App on January 27, following Tesla, Weilai has also recently been involved in the field of insurance brokerage, and Weilai Insurance Brokerage Co., Ltd. has been formally established with a registered capital of 50 million yuan, and the company is 100% controlled by Weilai Holdings Co., Ltd.

This also means that WEILAI has become the first new energy vehicle company in China to lay out insurance brokerage licenses.

According to the information of Tianyancha, the legal representative, executive director and general manager of WEILAI Insurance Brokerage Co., Ltd. is Qu Yu. According to the data, Qu Yu is the vice president of finance of NIO Automobile, mainly responsible for the financial control and management of NIO Automobile, and directly reports to Li Bin, the helmsman of NIO Automobile.

Whether it is from the perspective of registered capital or legal representatives, WEILAI's emphasis on this insurance intermediary license can be seen.

Industry insiders believe that the entry of car companies into the new energy vehicle insurance market is a challenge to insurance companies, and at the same time, it is an opportunity for insurance companies to accelerate the reform of new energy exclusive car insurance, and insurance companies need to return to the car ecology and accurately cut into the development of the new energy vehicle industry chain.

In fact, Weilai is not the first car company to play a new energy vehicle insurance calculation.

According to the information of Tianyancha, as early as August 2020, Tesla registered and established a "Tesla Insurance Broker" in the Shanghai Free Trade Zone, with a registered capital of 50 million yuan, wholly owned by Tesla Motors Hong Kong Co., Ltd. This means that Tesla has officially entered the Chinese mainland insurance market.

Xiaopeng Automobile also registered and established "Guangzhou Xiaopeng Automobile Insurance Agency" in July 2018. In addition, traditional car companies such as GAC Group, SAIC Motor Group and Geely Holdings have already successfully entered the insurance industry.

The person in charge of auto insurance of an insurance company analyzed this, "From the logic of Weilai's own positioning and past cooperation with insurance companies, the reason why Weilai set up an insurance brokerage company should be to expand the ecological layout of new energy and create a closed loop of car owner services to achieve the purpose of firmly grasping users in their hands and operating users in depth."

Nio's entry into new energy vehicle insurance, on the one hand, can use its own advantages to simplify the new energy vehicle claims process, with technical advantages, improve the efficiency of the entire car insurance claims process; at the same time, it can also design innovative car insurance products that match the risk and claims, according to the travel big data of the underwriting vehicles, intelligent driving information advantages, car companies can jointly launch personalized insurance products with insurance companies in the future.

However, for Weilai, the high cost of building an offline online auto insurance business system, if you want to achieve a rapid layout of auto insurance in the short term, it is likely to work with insurance companies to create a new energy online and offline auto insurance integration.

Source of the article: Pinecone Finance