On January 26, Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology"), jointly funded by Jiangling Motors and Ford Motor, was officially established. The new joint venture is headquartered in Shanghai with a registered capital of 200 million yuan, of which Jiangling Motors invested 102 million yuan, holding 51% of the shares, and Ford Motor contributed 0.98 billion yuan, holding 49% of the shares.
Jiangling Ford Technology is a new initiative of Ford Motor and Jiangling Motors in the passenger car business based on the common strategic goal, and will be committed to accelerating the expansion of the passenger car business, accelerating the improvement of channel capabilities, and promoting the innovation and upgrading of user experience.
At present, Jiangling Ford Technology has formed a professional joint venture SUV family including Road Shakers, Collar S, Lingyu and Lingrui. The new wide-body high-energy pioneer SUV Ford Lingrui has opened reservations on January 10, and will be officially launched in the first quarter of 2022, with the first three configuration versions.
In terms of channels and user experience, Jiangling FordCo Technology has 181 Family Space Home Space Ford experience stores covering more than 150 cities across the country. On this basis, Jiangling Ford Technology launched a comprehensive upgrade of the Always-on user experience plan this year to build a full-time, panoramic and all-round user relationship.
Jiangling Ford Technology is a further deepening of the cooperation between Ford Motor and Jiangling Motors, which will promote the further landing of the "Ford China 2.0" strategy and promote the Ford brand upwards.
Text/Wen Chong
Editor/Chen Zhengzhong