Recently, Qingling Motors signed a strategic cooperation agreement with shell, an international energy company, and reached a strategic cooperative relationship. Mr. Hu Xudong, Deputy General Manager of Qingling Motors Co., Ltd., and Ms. Yin Jie, General Manager of Shell (China) OEM Business, signed a strategic cooperation agreement on behalf of both parties.
As old friends who have held hands for more than 20 years, Qingling and Shell have witnessed the rapid development of China's commercial vehicle industry and achieved each other's industry position in the Chinese market. The deepening of the cooperative relationship under the background of "double carbon" is a common choice between the two sides with similar concepts and goals, and the two will complement each other's advantages and work together to create a new model for green cooperation in the field of commercial vehicles.
Complement each other's advantages and find the optimal solution for high-quality development
Qingling is a representative of high-end commercial vehicles in China. As early as 1985, Qingling, as the first Sino-Japanese joint venture vehicle enterprise in Chongqing, introduced Isuzu's advanced car-making technology, quality management system and quality upward culture into China, opening up the market journey of China's high-end commercial vehicles.
At present, Isuzu Motors produces a total of 6.7 million units worldwide, of which nearly 20% are from the Qingling production line, and Qingling continues to lead the market performance and reputation of China's commercial vehicle technology development trend.
In recent years, gathering "electrification, intelligence, networking, sharing", Qingling shares inheritance and innovation, the use of international advanced technology and management experience, has cultivated the formation of Isuzu brand and independent brand two major patterns, traditional fuel vehicles, pure electric vehicles, hydrogen fuel vehicles three major routes and "commercial vehicles, special vehicles, engines, parts and components" four major industries, with a thick accumulation of strong soft and hard power.
The century-old Shell has been the first in the global lubricant market for 15 consecutive years. "Providing customers with quality fuel and lubricants to help improve engine performance and fuel economy" is one of the most important visions in shell's core R&D strategy. Shell takes customer-oriented, safe and efficient, environmental protection, energy conservation and environmental protection as the technical driving force, helping to improve the reliability and transportation efficiency of commercial vehicle operation, reduce the full life cycle cost of users, and achieve cost reduction and efficiency.
As a world-class lubrication specialist, Shell Lubricants has deep R&D and production experience in engine oils, and solutions have been successfully applied to many brands of commercial vehicles. Especially in the severe situation of the switch between China V and China VI standards, Shell is committed to helping China's commercial vehicle market cope with new challenges, which has been widely recognized by customers.
In the current situation of continuous upgrading of emission standards, increasingly stringent environmental protection requirements, and the complex and changeable competitive landscape of the commercial vehicle market, Qingling and Shell are shaking their fingers and cooperating in groups, and high-end commercial vehicles are paired with high-end lubricants, which will be a new starting point for each other's high-quality development.
With lubricating oil as the center of the circle, broaden the radius of cooperation
Qingling and Shell have worked closely together, and the focus of deep ploughing is still in the field of lubricants. The two sides will formulate a list of joint technology research and development projects every year, integrate their respective technology and resource advantages, and develop safer, more efficient, energy-saving and environmentally friendly lubricant products for end customers, prolong the service life of the engine, reduce maintenance costs, enhance comprehensive benefits, help reduce the user's life cycle costs, and achieve cost reduction and efficiency.
Shell will not only jointly develop with Qingling on China VI and China VII oil products to provide Qingling with high-quality, technologically advanced products and services to alleviate the dilemma of high operating costs for end customers, but also adhere to the innovation strategy of customer first, operational innovation and data empowerment in the face of the wave of new energy vehicles and digital transformation in the commercial vehicle market, actively participate in and lead industry innovation and change, and deeply practice and promote the energy transformation and digital upgrading of the whole industry chain. In the aftermarket and brand value enhancement and other dimensions for Qingling to broaden the channels.
In 2021, Shell has proposed a new business strategy of "Empowering Progress", which will be synchronized with society and become a net zero energy company by 2050. This new strategy will lead Shell China to continue to provide more, cleaner energy solutions that empower China's progress.
Based on this, Shell and Qingling will also strengthen cooperation other than lubricants in the rapidly changing market environment, including hydrogen energy, charging and replacing electricity, etc., and support the extension of Qingling-related businesses with global resources. Qingling will also give priority to Shell as a partner in related projects, mutual benefit, win-win cooperation, and draw a new blueprint.
Draw a blueprint for new energy, and refer to the application of hydrogen energy
Nowadays, the "double carbon" goal has a profound impact on the development of the automobile and transportation industries, and commercial vehicles, as the main battlefield of the automotive industry to help reduce carbon, it is imperative to accelerate the process of low-carbon and decarbonization of the industry. At present, commercial vehicle companies are ushering in a subversive "decarbonization" change, practicing the development concept of green, low-carbon and environmental protection, and creating a green and intelligent new generation of commercial vehicle products, which has become the common goal of the upstream and downstream of the industrial chain.
From a national security perspective, there are significant risks to the monomobilization of fuels. Therefore, the future power form and energy form should bloom, and power diversification and fuel diversification have become an important direction for the development of the commercial vehicle industry. Among them, hydrogen fuel cell vehicles have achieved rapid landing in the field of commercial vehicles. With the amplification of the effect of the demonstration city cluster, hydrogen fuel cell commercial vehicles will be concentrated in the "14th Five-Year Plan".
Qingling is also a pioneer in the application of hydrogen energy, in 2018, Qingling Motors formulated a "three-step" strategy for the hydrogen energy industry of "from manufacturing prototypes to obtaining qualifications, stepping forward to mass production and sales". On August 7, 2021, the first batch of Qingling M series hydrogen fuel cell vehicles have officially rolled off the production line in Chongqing and delivered to the first batch of customers for use.
Hydrogen energy is regarded as one of the most promising clean energy sources in the 21st century, and Shell understands hydrogen energy, deeply cultivates hydrogen energy, and knows that it is particularly important to ensure that hydrogen can be safely and economically distributed to hydrogen refueling stations and complete vehicle filling. Shell will cooperate with Qingling in the field of new energy, especially hydrogen energy, electric light trucks, to gather the vigorous forces to promote development, empower efficient green logistics with science and technology, and go all out to promote the achievement of the "double carbon" goal.