Recently, Qingling Motors signed a strategic cooperation agreement with international energy company Shell to reach a strategic partnership. Mr. Hu Xudong, Deputy General Manager of Qingling Motors Co., Ltd., and Ms. Yin Jie, General Manager of Shell (China) OEM Business, signed a strategic cooperation agreement on behalf of both parties.
As old friends who have been working together for more than 20 years, Qingling and Shell have witnessed the rapid development of China's commercial vehicle industry and achieved each other's industry status in the Chinese market. Deepening the cooperative relationship under the background of "double carbon" is a common choice for both sides with similar concepts and goals.
Complement each other's advantages and seek the best solution for high-quality development
Qingling is the representative of China's high-end commercial vehicles. As early as 1985, Qingling, as the first Sino-Japanese joint venture vehicle enterprise in Chongqing, introduced Isuzu's advanced vehicle manufacturing technology, quality management system and quality improvement culture into China, opening up the market journey of high-end commercial vehicles. China.
Qingling manufactures a full range of Isuzu brand products in China, from pickup trucks to heavy-duty vehicles. At present, Isuzu Motors has produced and sold 6.7 million units worldwide, of which nearly 20% come from the Qingling production line. Qingling continues to lead the market performance of China's commercial vehicle technology development trend. Mouth.
In recent years, Qingling has focused on "electrification, intelligence, networking, and sharing", and attaches equal importance to inheritance and innovation. Qingling uses international advanced technology and management experience to cultivate and form two patterns of Isuzu brand and independent brand. Traditional fuel vehicles, pure electric vehicles, hydrogen fuel vehicles, and the four major industries of "commercial vehicles, special vehicles, engines, and parts" have solid soft and hard strength.
For 15 consecutive years, Shell has ranked first in the global lubricants market. "Providing customers with quality fuel and lubricants to help improve engine performance and fuel economy" is one of the most important visions in Shell's core R&D strategy. Shell takes customer-oriented, safe and efficient, environmental protection, energy conservation and environmental protection as the technical driving force, helping to improve the reliability and transportation efficiency of commercial vehicles, reduce the life cycle cost of users, and achieve cost reduction and efficiency.
As a world-class lubrication specialist, Shell Lubricants has deep experience in the development and production of engine oils, and its solutions have been successfully applied to commercial vehicles of several brands. Especially in the severe situation of the switch of china five countries and six standards, Shell is committed to helping China's commercial vehicle market meet new challenges, which has been widely recognized by customers.
At a time when emission standards are constantly upgrading, environmental protection requirements are becoming more stringent, and the competitive landscape of the commercial vehicle market is complex and changeable, Qingling and Shell have clenched their fists and formed a group cooperation, and high-end commercial vehicles and high-end lubricants have cooperated. A new starting point.
With lubricating oil as the center, expand the radius of cooperation
In close cooperation with Qingling and Shell, the focus of deep ploughing is still in the field of lubricants. The two sides will formulate a list of joint technology research and development projects every year, integrate their respective technical and resource advantages, and develop safer, more efficient, more energy-saving and more environmentally friendly lubricant products for end customers, prolong the service life of the engine, reduce maintenance costs, improve comprehensive benefits, help reduce the user's life cycle costs, reduce costs and improve efficiency.
Shell will not only jointly develop China VI and China VII oil products with Qingling, provide Qingling with high-quality, technologically advanced products and services, help end customers get rid of the dilemma of high operating costs, adhere to the innovation strategy of customer first, operational innovation and data empowerment when the market is facing the wave of new energy vehicles and digital transformation, actively participate in and lead the innovation and transformation of the industry, deeply practice and promote energy transformation and digital industry chain upgrading, and broaden the Qingling (configuration | inquiry) channel in the dimensions of aftermarket and brand value improvement.
In 2021, Shell has proposed a new business strategy of "empowering progress", which will keep pace with society and become a net zero-emission energy company by 2050. This new strategy will lead Shell China to continue to provide more and cleaner energy solutions to China. Helping China progress.
Based on this, in the rapidly changing market environment, Shell and Qingling will also strengthen cooperation other than lubricants, including hydrogen energy, charging and replacing, etc., and support Qingling's related business expansion with global resources. Qingling will also give priority to Shell as a partner for related projects, mutual benefit, win-win cooperation and draw a new blueprint.
Draw a blueprint for new energy, pointing to the application of hydrogen energy
Today, the "double carbon" goal has had a profound impact on the development of the automotive and transportation industries. As the main battlefield of the automotive industry to help reduce carbon emissions, it is imperative to accelerate the process of industrial decarbonization and decarbonization. At present, commercial vehicle companies are ushering in a subversive "decarbonization" change, practicing the development concept of green, low-carbon and environmental protection, and creating a new generation of green intelligent commercial vehicle products, which has become the common goal of enterprises. The upstream and downstream of the industrial chain.
From a national security perspective, fuel simplification poses significant risks. Therefore, the future power and energy form should be a hundred flowers blooming, and the diversification of power and fuel has become an important direction for the development of the commercial vehicle industry. Among them, hydrogen fuel cell vehicles have achieved rapid landing in the field of commercial vehicles. With the expansion of the demonstration city cluster effect, hydrogen fuel cell commercial vehicles will be concentrated in the "14th Five-Year Plan".
Qingling is also a pioneer in the application of hydrogen energy. In 2018, Qingling Motors formulated a "three-step" strategy for the hydrogen energy industry, that is, "from manufacturing prototypes to obtaining qualifications, moving towards mass production and sales". On August 7, 2021, the first batch of Qingling M series hydrogen fuel cell vehicles officially rolled off the production line in Chongqing and delivered to the first batch of customers.
Hydrogen energy is considered one of the most promising clean energy sources of the 21st century. Shell understands hydrogen energy, deeply cultivates hydrogen energy, and knows that it can ensure the safe and economical distribution of hydrogen for vehicles to hydrogen refueling stations and vehicle hydrogenation. Solutions are especially important. Shell will cooperate with Qingling in the field of new energy, especially hydrogen energy and electric light trucks, to unite the new forces to promote development, empower efficient green logistics with science and technology, and fully promote the realization of the "double carbon" goal.