Since ancient times, the geographical location of the Northwest has been very important on the mainland. In layman's terms, the northwest includes five provinces and regions of Shaanxi, Gansu, Ningxia, Qinghai and Xinjiang, accounting for about one-third of the mainland's territory. From the perspective of natural geography, the terrain in the northwest from Shaanxi to the west has gradually risen, and most of the areas have an altitude of more than 1500 meters, forming a strategic depth of national defense and security; from the distribution of resources, the natural resources of the northwest are inexhaustible, and the natural resources of the northwest are extremely abundant, which constitutes a reliable barrier to economic development. Therefore, historically, after a slightly better dynasty in the northwest, it is easier to make meritorious contributions and long-term peace and stability. Sima Qian once made a judgment in the "Records of History": "Those who have received meritorious service are often in the northwest. Therefore, Yu Xing was in Xiqiang, Tang was born in Bo, the king of Zhou was also in Feng and Pickaxe, the Emperor of Qin used Yongzhou Xing, and Han Xing was from Shu Han. "Dynasties are like this, and so is the commercial vehicle industry. This is also an important reason why major commercial vehicle companies have recruited and camped in the northwest.
Qilian Mountain, which has left a glorious history of war, is an important landmark and one of the magnificent scenery in northwest China
As a commercial vehicle battlefield for more than 30 years, Qingling Isuzu has long placed the slightly better northwest of China in a very high strategic position. In the northwest interview trip of "Truck Friends Network", a relevant person in charge of Qingling Isuzu told reporters that although the company started in the mountain city of Chongqing since the end of the 1980s, it has always been well aware of the importance and particularity of the geographical location of the northwest, and has not given up the borrowing and layout of the northwest.
The visible record is often the best evidence. Up to now, Qingling Isuzu has placed a large number of well-equipped Xiao yong soldiers in Shaanxi, Gansu, Ningxia, Qinghai and Xinjiang in the northwest, and has fully completed the layout of high-end full-range commercial vehicle products including pickup trucks, light trucks, medium trucks, heavy trucks and other market segments. Whether in marketing or in service, it has formed a combat strength and a winning advantage that cannot be underestimated. There is no doubt that a slight improvement in the northwest is not only conducive to enhancing the penetration and influence of The Qingling Fifty Isuzu on the regional battlefield, but also has a key guiding significance for the comprehensive breakthrough of the Qingling Fifty Isuzu in the national battlefield.
Qingling Isuzu part of the northwest marketing iron army in Xining group photo
In fact, a slightly better northwest is by no means an easy task. On the one hand, the northwest has always been known for its bitter cold environment, harsh climate, high mountains and long roads. In this regard, ancient poems such as "Why should the Qiang flute complain about the willows, and the spring wind does not pass the jade gate" have long been exhausted. Obviously, for the soldiers who march to the northwest all year round, there is no doubt that they must be able to withstand loneliness and loneliness. On the other hand, as mentioned in the opening paragraph, the important strategic position of the northwest must determine that it is a place where soldiers must fight, and naturally it is bound to be filled with all kinds of complex and intertwined waves and clouds, as well as the art of combining vertical and horizontal. If the companies in the strategy want to stand out, it is obviously not easy.
The mountain is high and the road is far away from the Great Northwest
The difficulties and pressures from these two aspects are both a challenge and a driving force for Isuzu Keisuke. The so-called "I sing to the sky and smile, flying for whom?" "In the view of Qingling Fifty Suzu, who insists on the narrow road to meet the brave and win the obsession, it is reasonable to sheath the sword in the northwest with a bright sword." Difficulties and pressures are equal for all commercial vehicle companies entering the northwest, and is determined to do something big in the northwest, so it is necessary to dare to face difficulties, kill the enemy bravely, and be afraid of the suffering of the environment and the siege and suppression of strong enemies. ”
The courage to shine the sword and the hesitation and ambition constitute the ambition and confidence of the Keizu Fifty Isuzu Drinking Horse Northwest. In terms of specific operational strategies, Keisuke Isuzu was quite well prepared. It is prominently reflected in the fact that on the basis of successfully building a good marketing basic disk, the enterprise high-end product matrix is used to speak and open the way in the market. The Qingling Isuzu marketing warrior from Xining told reporters, "Take our first-class high-quality distribution store as the power point and support point, and then through the hard power of the company's high-end national six commercial vehicle products, so as to connect the dots and use the lines into surfaces, and finally receive the tactical effect of full blooming in the northwest local market." ”
Qinghai Rentong 4S store Qingling Isuzu marketing warrior Yang Chende
In order to establish a first-class high-quality dealership as a bridgehead for enterprises to swing to the northwest, Isuzu Cinling can be described as well-intentioned. The "Truck Friends Network" reporter learned that Qingling Isuzu not only sent a large number of researchers to the northwest front line to carry out thorough market research in the early stage, according to which the actual market situation, user characteristics and gloves of the region were recorded one by one, and then quickly transferred to the headquarters for analysis and demonstration and research, so that the formulation and development of the corresponding strategies and tactics were prepared, and also quickly established the northwest theater of enterprises as a cutting-edge marketing coordination agency. This administrative center with real power and no fear of difficulties will not only conduct a detailed investigation of the operating qualifications of northwest distributors, report directly to the headquarters of the enterprise, but also be responsible for developing and expanding more capable, patterned and responsible marketing channels and stores.
Qinghai Dongjun Qingling Isuzu Isuzu dealership marketing war general Fan Wenyan
Thanks to such efforts and persistence, Isuzu Cinling has successfully created a marketing iron army in the northwest that is brave in battle, tactically coordinated, and not afraid of hardship. A marketing woman from Qingyang, Gansu Province, said, "To finally become a first-class distributor and marketer identified by Qingling Isuzu is bound to identify with the cultural characteristics and business philosophy of the corporate headquarters, not only to be impressed by it, but also willing to follow." In this way, even if we are deep in the northwest inland, we feel that we are doing something valuable and meaningful, and we will spare no effort to lead all the soldiers to fight. Obviously, based on the convincing and pouring brand strength and corporate background, all the staff and dealers of Qingling Isuzu in the northwest will work hard to overcome difficulties and be afraid of bitter cold.
Gansu Qingyang Harika Qingling 4S store marketing actress Li Shuxia, in front of the Qingling pickup truck left a cool and heroic posture
Historical experience shows that marching thousands of miles to fight wars is not a child's play. The key to its victory lies in the need for a large number of logistical details such as military supplies, food and grass. In order to let the marketing iron army that sent troops to the northwest not have to worry about logistics, Isuzu Keizu made multiple preparations. On the one hand, it is necessary to fully ensure the reliability and safety of the quality of all commercial vehicles delivered to them, and they can fight with the enemy in hand-to-hand combat.
To this end, Qingling's full range of commercial vehicle products matched by Northwest is not only diverse in types, taking into account the subdivisions of pickup trucks, light trucks, medium and heavy trucks and new energy vehicles, but also can show ultra-high adaptability, ultra-low fuel consumption, super stable reliability, ultra-long usability, ultra-high safety and intelligence, ultra-high economy and other advantages in the complex and changeable northwest environment, and can also be widely used in commercial transportation, urban distribution, building materials trade, airport transportation, express delivery and other diversified application scenarios. It is enough to meet the actual needs of different customer groups such as retail investors and large customers to the greatest extent.
On the other hand, according to the different economic and location advantages of the northwest stronghold, closely coordinate and coordinate the distribution of iron troops at all levels to establish a large number of high-quality service agencies as liaison stations, so that it can ensure that the latest service consultation and technical guidance can be conveyed to them in a timely and rapid manner, and can also bring all-weather full attendance and efficient services to the local area in the northwest or the national card friends traveling to the northwest.
A service warrior from Golmud, Qinghai, told reporters, "High-quality service is always the marketing concept and moral code adhered to by Qingling Isuzu, even in the remote city of Golmud in the northwest, it has also built a regular service site, in order to be able to serve card friends more quickly, efficiently, more timely and reliably, to ensure their safe operation and wealth benefits are not lost." ”
The reporter actually learned during the northwest car tour that even in the Tanggula Mountain of the Qinghai-Tibet Plateau, where oxygen is extremely thin, the temperature is extremely cold, and the working environment is extremely difficult, the Qingling Fifty Isuzu service personnel who received the rescue call still drove from Gemumu and went to the scene tirelessly and tiredly to provide the best service for Kayou. "Just lie under the car and repair it, and then return until the repair is complete." During this period, they also sent emergency relief food and essential supplies to The Card friends. And they themselves, in order not to delay the normal progress of rescue work, are willing to eat instant noodles, sleep in cold cars, run night roads, and brave the wind and snow. "As long as the card friendly and see the card friend laugh again, we feel that no matter how tired it is, it is worth it."
Ancient People's Clouds: "The bright moon rises from the Heavenly Mountains, between the vast clouds and the sea; Hanxia Baideng Road, Hu Peeping Qing Bay." "Looking at China's history, it is not difficult to find that the northwest of the tianshan mountains and other high mountains and rivers towering majestically has irreplaceable strategic significance for the stability and prosperity of a regime and a country. The same applies to extending this to the commercial vehicle industry. Under the competition pattern of major car companies successively hoarding heavy troops in the northwest, Qingling Isuzu relies on the company's winning ambition, lofty strategy and marketing cheats, which undoubtedly forms an indestructible breakthrough advantage and winning foundation. What cannot be ignored is that the achievement of this historical merit has always been inseparable from the dedication, fearlessness and common struggle of all the Keirin Isuzu marketing iron army that went out on the northwest front line. They deserve both tribute and gratitude. We also hope that in the future, under the unified leadership of Qingling Fifty Suzu, they (they) can continue to do a little better in the Great Northwest, and work with enterprises to better drink Maheshan and achieve more grand aspirations.
Note: The reporters of the manuscript pictures were taken during the summer day, when the temperature in the northwest was still high