According to it House of It on February 8, on Tuesday, Xiaomi India announced a new partnership with Shell India, with the goal of making its lifestyle products more acceptable to consumers.
The partnership will begin in Bangalore, where Shell first selected five gas stations to sell a range of Xiaomi accessories and groceries, including a portable electric air compressor, a Xiaomi bracelet 5, a razor, headphones, a Redmi 20000mAh power bank and more.
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Xiaomi India says its vision is to make technology and innovation more accessible to consumers across the country, while also expanding its customer base. Through the partnership with Shell, consumers can buy their favorite Xiaomi and Redmi accessories on the go.
IT Home learned that Xiaomi India also launched its first omni-channel solution last year, called Mi Commerce, which aims to blur the boundaries between online and offline. At the end of 2021, Xiaomi announced that it had opened its 10,000th Xiaomi Home offline store in China, and now it seems that it will focus more on global expansion.
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