As a technology company focusing on future travel, Xiaopeng Automobile does not seem to be treated specially by consumers, and with the rise of rising stars and leaving their own "imprints" in the market, Xiaopeng Automobile also has to face the problem of wrestling with traditional OEMs.
Although some people in the industry often throw out the view that start-ups lack market competition experience, we still have to look at it from the perspective of market demand, can Xiaopeng P5 use its own strength to respond to these problems?
01 Swinging the position, texture is the beginning of elegant travel
Everyone has a heart for beauty, and if you want to show the excellent texture that is different from other competing models, you need to invest more in design and workmanship.
Take xiaopeng P5, AION S PLUS, Qin PLUS these three cars, they are generally the same style in design, but we can still feel some differences through the details, such as the design of the through-type headlights adopted by Xiaopeng P5, with elegant and smooth body streamlines, in terms of temperament, it can highlight the display of the future sense of technology brought by the "dynamic intellectual aesthetics", and it is more in line with the aesthetics of the current young consumer group.
Inside, we'll find all three cars with their own characteristics.
Qin PLUS follows the family design, giving people the feeling of being more like a traditional fuel car; the design of AION S PLUS is avant-garde enough, and the design method tries to try to jump out of the thinking of the traditional car; in contrast, Xiaopeng P5 uses the beauty of simple technology to the extreme, a large number of straight lines with the design of the surround cockpit, enough to bring users excellent driving control desire, slightly inclined 15.6-inch central control screen, to know that Xiaopeng P5 uses a more interactive experience of the Smart 3.0 system, The built-in chip is also significantly better than other competing models in terms of computing power, and it also shows the beauty of science and technology while taking into account the practicality of daily operation.
The pursuit of details is often the core competitiveness of products that are proud of their peers. Xiaopeng P5 is very careful to create a "third space", in addition to the daily driving space and storage space. The front seats can also be completely reversed to fully flat, allowing the front and rear seats to be connected.
For some friends who like to camp outdoors or travel long distances, the convenience of this cockpit design is self-evident, allowing users to take an elegant nap at any time on the way. Such a scene is something that AION S PLUS and Qin PLUS did not take into account.
02 Trinity, the arena of skill and speed
In the static, Xiaopeng P5 has exceeded expectations, and dynamic driving requires a solid technical foundation to provide strong support for market competition.
Buy electric vehicles, everyone cares most about the mileage of the product, here I sorted out the Endurance scheme of Xiaopeng P5, AION S PLUS, Qin PLUS three cars, first compare from the data:
Through the data, we can clearly see that the advantages of Xiaopeng P5 in standard endurance and long endurance are very obvious.
More importantly, the season and environment have a great impact on the mileage, and the Xiaopeng P5 equipped with heat pump technology can ensure that the calibrated mileage is closer to the real use scenario of the user.
In terms of power, the three models all use a single motor, and there are certain differences in parameters.
Then comparing the data, we will find that although AION S PLUS adopts a more aggressive adjustment, it can be said that it is on par with the Xiaopeng P5 in terms of acceleration results, and the reasons for this include that the Xiaopeng P5 has a wind resistance coefficient of 0.223, and the power performance of the Qin PLUS is completely surpassed by the other two cars.
The arena of skill and speed requires consumers to have an excellent experience in the actual driving process, thanks to the leading body structure and noise reduction technology, making the Xiaopeng P5 significantly better than the other two competitors in terms of quietness and driving comfort.
At the same time, the application of a large number of intelligent driving assistance equipment allows Xiaopeng P5 to have a better dynamic performance, which can best reflect the differences between future travel technology companies and traditional car companies, and then we will talk about some topics about "innovation".
03 Win with sincerity and embrace innovative market competition
Intelligence is an important issue in the development of the automotive industry in recent years, and Xiaopeng Motors is also a pioneer in targeting this wave.
Then in terms of products, we can see that Xiaopeng P5 has an industry-leading interactive system, the third generation of Qualcomm Snapdragon flagship digital cockpit platform, providing diversified intelligent control functions, and has strong scalability, realizing all-scenario intelligent speech recognition, and is at the forefront of the market in terms of software and hardware.
Although AION S PLUS is equally easy to use, it is slightly inferior to Xiaopeng P5 in terms of overall functionality and fluency, of course, Qin PLUS performance is even worse.
On the other hand, the intelligent driving assistance system can be said to be the best trick of Xiaopeng P5, with XP3.0 hardware as standard, bringing industry-leading automatic driving assistance capabilities, with rich active safety performance, X-Safety comprehensive active and passive safety, and truly helping users to travel safely and worry-free.
On the other hand, AION S PLUS has some practical intelligent driver assistance systems as optional, the price is expensive, not to mention, its capabilities are far less than the powerful software and hardware capabilities of Xiaopeng P5's vision + radar composition, as for Qin PLUS, it is worse in this regard, and can only achieve L2 level driving assistance at present.
Therefore, in the field of intelligence, we can see that Xiaopeng P5 uses as much sincerity as possible to meet the daily travel needs of users.
From the multiple dimensions of intelligent cockpit, intelligent driving and intelligent scenes, it brings different degrees of qualitative changes to consumer travel with different needs, and this model of various products that can withstand scrutiny is also easier to obtain market affirmation in the process of continuous evolution.
epilogue:
There are also some friends in a simple comparison, think that AION S PLUS in the price is more affinity, but the fact is just the opposite, to ADIGO2.5 + one-click parking suit, its optional price has reached 32,000 yuan, calculated to spend more money, but not as good as the intelligent performance of Xiaopeng P5, this is just a market tactic or a routine, if you can recognize these details, I believe it will be more inclined to choose Xiaopeng P5.