Author 丨 Cao Jiadong
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
Market Overview: 930,000 self-owned brand retail units were sold in December, up 4% year-on-year, 12% month-on-month, and 25% relative to December 2019. The domestic retail share of independent brands in December was 46.3%, an increase of 6.9% year-on-year. The overall proportion of the annual car market is as high as 41%.
Obviously, this kind of data actually shows a problem, and the current situation of Chinese car companies has shown a steady and unusually vigorous development momentum. From the sedan sector to the SUV market, the bullish trend across the board is even more evidenced by it. It's just that the dispute in the SUV field is less complicated than the autonomous sedan surrounded by joint venture brands. The dark war between Chinese car companies is nothing more than the confrontation between those car companies, or the self-internal friction and game.
Just like, the Haval H6, which has always dominated the list, in addition to having to cope with the repeated attacks of core opponents such as Geely Boyue, BYD Song, and Changan CS75, the flat sales volume throughout the year cannot hide the crux of the red rabbit, big dog, and even the veteran F7 in the same system.
The same problem, although Changan, Geely and other mainstream independent car companies will encounter, but in contrast, the Great Wall like dumplings under the product layout speed, more or less confusing meaning.
Yes, SUVs have always been an area that all Chinese car companies dare not slacken off. But it is like arsenic wrapped in honey, who can know which greedy people with too much ambition have been taken away at a certain moment. When 2021 enters the final stage, with the heat of the tank 300, the hardcore SUV inherits the psychedelic physique of the early coupe SUV, which makes too many people confused. Perhaps driven by consumer demand, there will be a "lone brave" who can seize the wind again, but we still need to be vigilant against the cunning of China's car market.
What should come will always come.
