In the previous period, we have taken stock of OPPO, vivo, millet, Huawei and other brands in 2021 mobile phone new products, major brands in 2021 have tough results, many new products also meet the tastes of different players. For Apple, the global TOP 1 brand not only has a very eye-catching performance on the world stage, but also has become an invincible presence in the Chinese market. Now let's take stock of the heavyweight new products released by Apple in 2021.
iPhone 13 Series
This generation of iPhone is Apple's second generation of 5G mobile phones, but also the generation of the biggest change in recent years, iPhone 13 series for Apple is probably more significant than the iPhone 6 Plus into the era of large screens, and into the era of full screen iPhone X, and even larger than the iPhone 12 series that entered the 5G era.
First of all, the hardware configuration, the evolution and upgrading of the iPhone 13 series is very large, and the whole series is equipped with A15 chips, but because Apple wants to subdivide the product positioning, the chips of different models are different. The A15 chip of iPhone 13 Pro Pro pro and iPhone 13 Pro Max is a "full blood version", with a main frequency of 3.23GHz, 6-core CPU, and 5-core GPU; while the iPhone 13 and iPhone 13 mini use only "monkey version" chips, although the main frequency is 3.23GHz, but the GPU only has 4 cores.
The screen is also a major aspect of the iPhone 13 series, but it is limited to the iPhone 13 Pro and iPhone 13 Pro Max, equipped with an LTPO OLED screen that supports ProMotion adaptive refresh rate technology, which realizes the refresh rate adjustment of 10Hz-120Hz, taking into account smoothness and power saving. This is a leap forward in the screen configuration of the iPhone, of course, relative to Apple itself.
In terms of photography, the iPhone 13 series has not only achieved decentralization, but also achieved leapfrogging. The iPhone 13 and iPhone 13 mini upgraded to "sensor displacement stabilization" technology, which used to be only the treatment of the Pro and Pro Max versions of the iPhone 12 series and above; the standard wide-angle lens was upgraded to f1.6 large aperture, the ultra-wide-angle lens was upgraded to f2.4 large aperture; the iPhone 13 Pro and Max's triple camera configuration is: wide-angle lens f1.5 aperture, ultra-wide-angle lens f1.8, aperture telephoto lens f2.8 aperture, all support night mode, and there are movie mode, portrait style, but also added ProRes, Dolby Vision shooting and editing capabilities. Although it is still 12 million pixels, the image quality has improved significantly.
Although the 64GB version was cancelled, the 128GB version of the iPhone 13 and the iPhone 13 mini was actually 300 yuan cheaper than the 64GB of the old machine, and even 800 yuan cheaper than the 128GB of the old machine. Therefore, the iPhone 13 series is called "thirteen spices" and is completely without problems.
Apple Watch S7
The upgrades of the Apple Watch in previous generations have a bit of a "squeeze toothpaste" meaning, but the upgrade of the Apple Watch S7 is still relatively large in comparison. Its screen display area is larger, because the bezel is narrowed by 40%, from 3mm directly to 1.7mm, and the display area is increased by 20%. You know, in this square inch, 20% of the display area increase is very significant, so it can also be said that this generation is Apple's first "full-screen watch". It is worth mentioning that the screen brightness has reached 1000nits, and the viewing screen is clearer under strong light.
At the same time, the four corners of the screen and the case have been optimized to be more rounded visually and tactilely. In order to make the watch more robust, the thickness of the glass panel of the screen has increased by 50%, but the overall thickness has not changed. At the same time, Apple Watch S7 also added IP6X dustproof to the original WR50 waterproof performance, and it does not have to worry about ash in environments with relatively large dust.
The biggest improvement of this generation of Apple Watch S7 is shown in terms of charging, Apple is equipped with a new charging cable, and finally replaced by a USB-C interface, while the power of the magnetic charging base is also greater, in the case of using a 20W and above charger, the charging speed is 33% faster than the Apple Watch S6. Compared to the S6, which takes more than 2 hours to fully charge, this generation of S7 can be fully charged in about 1 hour. Overall, the upgrade of Apple Watch S7 mainly focuses on screen and charging, and the temptation is still very large for S5 and previous users.
The MacBook Pro powered by the M1 series chips
Apple is fully capable of shaking the entire chip industry, and the M1 Pro and M1 Max chips launched are the best representatives. The new MacBook Pro released in the fall is equipped with M1 Pro and M1 Max chips, both of which have 10 CPU cores, which are divided into 8 high-performance cores and 2 energy-efficient cores, which are much more powerful than the 4 high-performance cores and 4 energy-efficient cores of the previous generation M1 chip.
The process of both chips is 5nm, but due to the super size of the chip, the number of transistors on the M1 Pro is 33.7 billion, and the number of transistors on the M1 Max is as high as 57 billion; and Apple also creatively packages the CPU, GPU, I/O and neural network engines on the SoC chip equipped with unified memory, so that the SoC architecture can be expanded, and "unified memory" allows the CPU and GPU to use a shared memory pool. The speed of data processing has improved qualitatively compared with the past.
It can be said that the birth of the M1 Pro and M1 Max chips has made Apple stand on the high ground of chips, which is also a heavy move after Apple and Intel "broke up". With such a powerful performance, the new MacBook Pro also became the strongest laptop at the time, and may be one of the top tracks now. The machine also uses a mini LED screen panel, brightness 1000nits, peak brightness up to 1600nits, but also supports ProMotion dynamic 120Hz high brush, to meet the needs of different use scenarios. But a very controversial point is that the screen actually uses a "bangs screen" design, although the built-in lens components can be understood, but there is a black area on the large screen, which is inevitably a little fragmented.
At the same time, the interface of the new MacBook Pro is also very rich, with HDMI interface, lightning interface, SD card slot, 2 lightning interface, 3.5mm audio interface, MagSafe magnetic charging interface. Among them, the HDMI interface and SD card slot are the voices of many professionals, and Apple has also met the needs of users this time, and it is indeed full of conscience. In general, the new MacBook Pro is a strategic product of Apple, and the powerful empowerment of the self-developed M1 Pro and M1 Max chips provides a powerful choice for video and animation design users.
AirPods 3
Apple headphones have always been the hot darling of the market, even if the price is relatively high, but still won the favor of many players. AirPods 3 can be seen as a reduced airPods Pro, in terms of styling and like the AirPods Pro that removed the earbuds part, it is also a "pea shooter" of the visual sense, and the comfort of the ear canal is better.
In terms of configuration, AirPods 3 adopts a new low-distortion driver unit, which performs better in tri-frequency; the adaptive EQ equalization function can also adjust the frequency band of the sound according to the contour of the wearer's ear, bringing a better listening experience; and the biggest upgrade is naturally spatial audio, built-in precision sensors can track the activity of the user's head, achieving a very good sense of presence, giving the sound a sense of orientation. However, active noise cancellation and transparency modes are still not available, and It is not yet possible for Apple to delegate the iconic functions of airPods Pro to AirPods.
But it is gratifying that the battery life after full charge has been increased to 6 hours, support wireless charging and MagSafe charging, charging for 5 minutes can be used for 1 hour; and the overall listening time can reach 30 hours, which is better than the AirPods 2 and AirPods Pro. It should be said that AirPods 3 is not as "all-round" as predicted by some media earlier, and can only be regarded as a decent upgrade, but at least the gap with AirPods Pro has narrowed a little.
AirTag
This is Apple's first foray into the bluetooth tracking device space. This is not too much small thing than the one-dollar coin, the internal integration of U1 chip, speaker, Bluetooth chip, acceleration sensor, etc., support UWB ultra-broadband connection, Bluetooth connection, NFC, IP67 level waterproof performance, using CR2032 coin cell battery, battery life of about one year.
The biggest role of AirTag is to become an "anti-loss keychain", after detecting that they are too far away from the iPhone or more than a certain time is not connected, or after the user manually marks the AirTag as "lost", the AirTag built-in Bluetooth module will automatically send a signal to the nearby iPhone, the location information is sent to the host, the process does not require AirTag networking, the power consumption is also very low, the whole process is completely anonymous, decentralized, It's actually a crowdsourcing network.
When looking, AirTag and iPhone can obtain more accurate direction and distance information through ultra-wideband communication, and AirTag can also make a sound to remind users of the specific location when the distance is very close. However, the airtag's price of more than 200 yuan also hinders some players' attempts, but the reason for the high cost is that AirTag uses Apple's huge ownership to build a huge Bluetooth mesh network, which helps users locate lost items by encrypting and uploading location information.