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Well-known Apple analyst Guo Mingxi tweeted that AirPods 3 is Apple's "failed product segmentation strategy", and it is understood that users' demand for AirPods 3 is far lower than That of AirPods 2.
In October last year, Apple released the new AirPods 3, continuing the mainstream wireless headphone design, and many people thought he would be successful in terms of sales, but at present it is obviously not. After the launch of AirPods 3, AirPods 2 is still on sale and is cheaper. Compared with AirPods 2, in fact, The performance of AirPods 3 has improved significantly, but what causes today's embarrassing situation is not the problem of the product itself, but the overpricing and marketing strategy.
From the perspective of wearing experience, AirPods 3 adopts a larger cavity design, the size is significantly larger than the AirPods 2, while increasing the weight by 0.28g, but in fact, this extra weight does not cause discomfort to the wearing experience.
In terms of sound quality, compared with the sound quality of the 2nd generation, Apple said that they have designed a new low-distortion driver, which enhances the low-frequency and dynamic performance, the elasticity is better, and the lateral sound field is also wider, especially with the blessing of spatial audio, the stereo sound effect will bring a more immersive experience.
Up to 30 hours of battery life, both longer than AirPods 2 and AirPods Pro. This means that whether it's daily commuting, office or stay-at-home gaming, entertainment, AirPods 3 delivers longer-lasting usage time.
So the biggest selling point of AirPods 3 is its sound quality and battery life, but the price of 1399 can actually be enough on the AirPods Pro, and on the other hand, AirPods 2, which is equipped with the same H1 chip as AirPods 3, has now dropped to about 750 yuan, and AirPods 3 has almost no discounts because it has just been listed.
Let's take a look at the comparison between AirPods 3 and AirPods Pro, first of all, AirPods 3 generation support functions, AirPods pro is almost all supported, the price of two is almost the same, and AirPods Pro has an active noise reduction function, active noise reduction opens as if the whole world is instantly quiet, in the road, subway and other noisy environments can also bring immersive music experience, for some people, AirPods Pro's noise reduction is really a blessing ~ at the same time, each headset comes with three different sizes of earbuds, users can adjust according to their needs.
As a result, Apple is said to have cut more than 30% of AirPods 3 orders in the second and third quarters of this year (April-September).
Guo Mingxi also said that Apple is expected to release AirPods Pro 2 in the second half of this year, and nearly two and a half years have passed since the announcement of the AirPods Pro on October 30, 2019.
Compared with the previous generation of AirPods Pro, the new H1 chip will be significantly upgraded. The chip powers audio-related functions such as active noise cancellation, and improvements in the technology could improve battery life, making listening to music longer per charge. The new AirPods Pro will also support Apple Music's lossless audio, and the old AirPods Pro/Max did not support this format, which was strongly complained by users
In addition, the new AirPods Pro charging case will have a sound lookup function to help users find it when they are misplaced. It is likely that the charging case will also be as waterproof as the AirPods 3 charging case.
Bloomberg Mark Gurman and Debby Wu have previously reported that Apple has tested a more compact design for the new AirPods Pro, which will remove the handle under the earbuds.
If that becomes the final design, the new AirPods Pro 2 could look similar to the Beats Studio Buds that Apple released last year.
To avoid the same situation as the AirPods 3, Apple may stop selling the AirPods Pro 1 immediately after the airPods Pro 2 is launched.
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