In the face of the ever-changing consumer market and more fierce competition, models with distinctive characteristics led by independent brands have emerged and gradually gained consumer attention and recognition. At present, the emergence of models such as the Beijing BJ40 and tank 300 has given consumers with more suitable choices.
Entering the first month of the new year of 2022, the pace of various brands releasing new cars has not stopped, and the Beijing BJ40 Ring Tower Champion Edition has also recently released a guide price of 209,900 yuan for the 2022 model. As a compact SUV that takes into account certain off-road performance, the price increase in some areas reflects the fiery heat of the tank 300, so as a competitor in the same market segment, how does the product strength of the Beijing BJ40 Ring Tower Champion Edition and the Tank 300 model have? How do you choose between the two? Let's take a look.
Appearance comparison
The BJ40, which has been on the market for many years, was once sought after by off-road enthusiasts, and for ordinary consumers, what can be remembered may only be the appearance of a Wrangler. The BJ40 Ring Tower Champion Edition of the listing still inherits the exterior design of the series of models, from the front face, the small size of the grille inside is decorated with vertical square trim, the two side headlights and the lower light group also adopt a boxy design, with a wide lower surround, a compact SUV also creates the rugged and atmospheric of the off-road vehicle.
After coming to the vehicle side, the design of the BJ40 Ring Tower Champion Edition has not changed significantly compared with the old model, the boxy side window shape with the outward protruding wheel eyebrows continues to strengthen the tough and rough temperament of the vehicle, and the vertical square taillights cooperate with the lower encirclement design that echoes the front face, and also makes the off-road attributes of the BJ40 Ring Tower Champion Edition strengthened again.
The same compact off-road SUV, compared to the BJ40 Ring Tower Champion Edition, the exterior design of the tank 300 is more recognizable, showing roughness and atmosphere at the same time, but also taking into account the creation of fashion and texture. From the front face, the huge size of the square grille will be surrounded by two sides of the headlights, three horizontal black trim strips through the middle net, with circular headlights and horizontal strips of light strips, let people feel that the atmosphere is not excessive, and with the wide bumper design, to take care of the aesthetics of consumers of different ages.
After the body side, the shape design of the tank 300 also uses a large number of square elements, from the side windows to the wheel eyebrows and tail lights, the design of the box is undoubtedly the best choice to show off-road identity. With a flat waistline and a simple tail wrap design, the Tank 300 feels simple and atmospheric, yet textured.
Summary: Appearance comparison link, as a very personalized off-road SUV, the design of both models is very recognizable, creating the toughness and ruggedness that an off-road vehicle should be. But in comparison, the shadow of the Wrangler and the little-changed design have made the BJ40 Ring Tower Champion Edition mediocre, while the Tank 300 better blends toughness and fashion to cater to consumers of different ages.
Interior contrast
Sitting in the car, the interior of the BJ40 Ring Tower Champion Edition also continues the style of the old model, and the design has basically not changed. Detailed part, the three-panel multi-function steering wheel has a flat bottom design, and the combination of black leather and silver brushed metal gives the feeling of tending to be stable. In front of the steering wheel, the 12.3-inch LCD instrument is slightly larger than the 10.25-inch LCD central control screen, and the blue display style of the base is uniformly coordinated at the same time, but also shows the coldness of an off-road SUV. This LCD central control screen gathers practical functions such as satellite navigation system, intelligent voice control and mobile phone interconnection, and the car experience of the driver and passenger is also guaranteed, combined with the round air conditioner outlet with chrome decoration and the thick armrest in front of the co-pilot, the interior texture of the BJ40 Ring Tower Champion Edition also has a good performance in the same class.
Compared to the BJ40 Ring Tower Champion Edition, the interior texture of the tank 300 is indeed better. In terms of detailed design, the three-panel multi-functional steering wheel of the tank 300 does not use a flat bottom design, and the large metal trim plate is matched with a concentrated button design, giving people a simple and textured feeling. In the front, the double 12.3-inch LCD screen adopts an embedded design, with the circular air conditioning outlet on both sides, the shape of the entire center console takes into account the atmosphere, technology and texture of the creation, and the satellite navigation system, intelligent voice control and mobile phone interconnection and other practical configurations are equipped, which also guarantees the car experience of the tank 300. The diamond-shaped stitching design in other parts, the door panels and seats, etc., with a large leather wrapping, also upgraded the interior texture of the Tank 300 again.
Summary: The interior comparison link, the same compact off-road SUV, the design of both models shows the atmosphere and personality. In contrast, the BJ40 Ring Tower Champion Edition, which continues the design of the old model, has no more eye-catching feeling, and the tank 300, which takes into account the atmosphere, technology and texture, is indeed more eye-catching.
Spatial contrast
The BJ40 Ring Tower Champion Edition is positioned as a compact SUV with body dimensions of 4630/1925/1871 mm and a wheelbase of 2745 mm. In terms of riding space, after adjusting the front seat to the appropriate position, the knee space of the second row of seats is about one and a half punches, although it can also meet the basic riding needs, but compared to most of the same level of models, there is indeed a certain disadvantage, after all, to a certain extent, it is still necessary to take into account the scene of multi-person travel such as home. In terms of seat configuration, the 10-way main seat and 4-way electric adjustment of the secondary seat with the front seat heating and the rear backrest adjustment function are quite rich in the same price segment models, combined with the space performance, the overall riding experience can be considered decent.
As an off-road SUV, the BJ40 Ring Tower Champion Edition adopts a side-opening design for the tailgate, and the boxy body design makes its trunk volume reach 532L, which has a certain advantage over most urban SUVs of the same level. With the rear seat proportional reclining function, the trunk volume of the BJ40 Ring Tower Champion Edition can be further extended to 965L to meet the needs of large-volume items such as moving.
The Tank 300 is also positioned as a compact SUV with a body size of 4760/1930/1927 mm and a wheelbase of 2750 mm, which has certain advantages over the BJ40 Ring Tower Champion Edition. After adjusting the front seats to the right position, the second row of the tank 300 has more than two punches of knee space, and the space performance is more spacious than the former. In terms of seat configuration, in addition to the multi-directional electric adjustment of the main passenger seat, the heating of the front seat and the adjustment of the second row of seat backrests, compared with the former, the tank 300 also has more front seat ventilation and main seat massage functions, and the overall riding experience is more prominent.
Coming to the rear of the car, the tailgate of the tank 300 also adopts a lateral opening method, and the flat platform is combined with the boxy body, and the trunk space brought by the tank can fully meet the daily storage use. If there is a use case for transporting large-volume items such as moving and pulling goods, the trunk volume of the tank 300 will be further improved through the rear seat proportion reclining function.
Summary: Space comparison link, the same as a compact SUV, the advantages of the tank 300 body size also further radiated to the internal space performance, combined with a slightly higher seat configuration, the actual riding experience also occupies a certain advantage. Although the positioning of the two models is not a pure urban SUV, the spatial performance must also be one of the important factors for consumers to consider the two models.
Power comparison
As an off-road SUV, it is natural to have outstanding power performance. The BJ40 Ring Tower Champion Edition is equipped with a 2.0T turbocharged engine with a maximum power of 165 kW and a maximum torque of 380 N·m, which is matched by an 8-speed manual transmission, and the vehicle's comprehensive fuel consumption per 100 km is 9.9L. The BJ40 Ring Tower Champion Edition is equipped with an electronically controlled differential lock on the front and rear axles and a three-lock combination of an electronically controlled four-wheel drive transfer, and the front and rear axles of the hard-connected design are consistent when the transfer case is cut into four-wheel drive mode, and the torque can be magnified to 2.542 times in 4L mode.
The same as the off-road SUV, the tank 300 is also equipped with a 2.0T turbocharged engine, the maximum power of the engine is 167kW, the maximum torque is 387N·m, from the perspective of power parameters, compared with the BJ40 ring tower champion version of the paper parameters are slightly higher. Transmission part, the tank 300 matched an 8-speed manual transmission, the off-road version of the model equipped with front and rear axle differential lock and time-sharing four-wheel drive system, the vehicle 100 km comprehensive fuel consumption of 9.3L, while the city version of the model is not equipped with a differential lock, in the timely four-wheel drive system bonus, the vehicle 100 km comprehensive fuel consumption is slightly higher, reaching 9.7L.
Summary: Power comparison link, the two models have adopted a power combination of 2.0T + 8AT, BJ40 Ring Tower Champion Edition and Tank 300 off-road version of the model are also equipped with front and rear axle differential locks and time-sharing four-wheel drive system, although there is a slight difference in the comprehensive fuel consumption of 100 kilometers, but the overall power configuration has not opened the gap.
Configuration comparison
As one of the few choices for its own brand off-road SUVs, the BJ40, which has been on the market for many years, was also once sought after by off-road enthusiasts. However, in the face of the debut of the peak of the Tank 300, BJ40 can only become the object of consumer jokes. At present, in the face of the choice of two models, the richness of the configuration is still an important criterion for consumers to choose a car. In the configuration comparison link, The car uncle chose two models with similar prices (Beijing BJ40 2022 2.0T Automatic Four Wheel Drive Ring Tower Champion Edition) and (Tank 300 2021 Off-Road Edition 2.0T Conqueror) for comparison.
In terms of safety and driver assistance configuration, the two models have their own advantages in different aspects, but on the whole, the configuration level of the tank 300 is more prominent. Front side airbags and fatigue driving tips ensure maximum safety for occupants, while 360-degree panoramic images, side blind spot images, and adaptive cruise systems make driving more convenient. In contrast, the BJ40 Ring Tower Champion Edition only has a slight advantage in driving mode.
In terms of external configuration and internal configuration, the tank 300 still occupies a large advantage, compared with the BJ40 Ring Tower Champion Edition, there are more front keyless entry systems, steering wheel shifts, front seat ventilation, main seat massage, rear data interface, matrix headlights, adaptive far and near light, one-button lifting and lowering of the driver's window and window anti-pinch function, the main seat adjustment mode, the size of the central control screen and the number of speakers also occupy the advantage. The many configurations make the Tank 300 have a better comprehensive car experience than the BJ40 Ring Tower Champion Edition.
Summary: The configuration comparison link, regardless of safety, driving assistance and internal and external configuration, the tank 300 undoubtedly has greater advantages. Leaving aside the passers-by who silently pay attention, the gap between the actual car experience brought about by the richness of the configuration must be the key factor that affects consumers' orders.
Write at the end
At present, the fierceness of competition in the domestic automobile market is obvious to all, and even the competition of relatively niche sub-categories has entered a white-hot stage. As far as off-road SUVs are concerned, the Beijing BJ40 can be regarded as an early model, with its tough design and fairly good product power, it has become the object of pursuit of off-road enthusiasts that year. Time has passed, in the face of competitors such as tank 300 with outstanding product strength, Beijing BJ40 has not changed and progressed significantly, even if it is the 2022 BJ40 Ring Tower Champion Edition, there is a solid gap in comprehensive product strength compared with tank 300. Therefore, in terms of the choice between the two models, the Tank 300 is undoubtedly a better option.