As we all know, whether a movie can attract audiences now, the trailer is very important!
According to the "China Film User Trend Report" released by the Lighthouse Research Institute, the average completion rate of movie trailers in the past year has approached 50%, and the conversion rate of wanting to see has also increased to more than 3%. Let's take the big hit movie "Eight Hundred" in the past two years as an example, with the advance preview of the MV and tidbits short video, "Eight Hundred" not only became the most popular movie MV in 2020, but also won the "Best Movie Short Video" award.
In fact, it is not only the film industry, but also the "advance notice" is also very important for other industries, such as automobiles.
We all know that the current competition in the Chinese auto market is very fierce, and if the appearance of a new car does not get enough heat, it is equivalent to being beaten into the cold palace in advance. On the contrary, if a new car is exposed in advance by the people who eat melons in the form of spy photos, camouflage cars, etc. before it is officially listed, and achieves huge market response during this period, this is equivalent to indirectly proving the bright prospects of the car in the future market.
It just so happens that recently, after a hardcore SUV was exposed in advance, it quickly triggered a very high market heat, it is BJ60 from the Beijing off-road brand!
The wide-body, bulky aura does not lose to the Land Patrol
Speaking of the Beijing off-road brand, in fact, it also has an indissoluble relationship with the film industry, presumably many people see here already know to say BJ40, to know that this hardcore SUV is with excellent quality and off-road ability, won Wu Jing in the "Wolf Warrior 2" free publicity. And this time in the form of a camouflage car on the street was encountered by the melon eating masses after being exposed in advance, it is from the same brand of new power BJ60!
What about headlights? Where are the headlights of this car? I believe this is the question that many people have when they encounter the BJ60 camouflage car on the street.
Unlike the family's iconic five-compartment U-shaped grille used in other models of the Beijing off-road brand, the BJ60 chose to integrate the full LED headlights with the shape on both sides of the grille, which makes the front face of the vehicle in the sense of technology at the same time, but also attracted many passers-by Super high return rate.
Shifting our gaze to the underside of the front face, such as the fog lamp in the shape of a searchlight, with the large chrome trim shape at the top and the larger proximity angle that is obviously different from the ordinary SUV, only from these wild and professional front face designs, we can accurately guess that this is a hardcore SUV that is more inclined to off-road in positioning. And these designs, combined with the very slatted hunky body and the most popular "small school bag" on the tailgate of the vehicle, also prove our suspicions once again!
It is worth mentioning that unlike the compact BJ40, from the powerful posture of the BJ60 photographed on the street, we can analyze that it will be a large body with a length of more than 5 meters, and also adopt a wide-body design that can bring more space inside the car. There is no doubt that the "BJ60" with the size of a medium-sized SUV in our eyes will undoubtedly directly challenge the veteran "Land Patrol" in the hardcore SUV and the recruit "Tank 500" after the listing!
Hardcore configuration redefines off-road SUVs
Of course, just by virtue of the tough guy-like design, it is speculated that the BJ60 that has not yet been listed is a hardcore SUV with strong off-road capabilities, which obviously does not meet the identity of professionals, so we then got some authoritative information about the interior of the car through special channels, especially some hardcore configuration information of the vehicle, even if the industry will be very surprised after reading it, because it is too explosive!
It is reported that the BJ60 will be equipped with a non-load-bearing body, a time-sharing four-wheel drive system, axle differential lock, and four-wheel independent suspension as standard! Consumers who know a little bit about cars are well aware that non-load-bearing bodies with higher manufacturing costs are the threshold of hardcore off-road vehicles, which can make the frame and chassis have higher strength and rigidity, which is conducive to improving the safety of vehicles in extreme road conditions. The time-sharing four-wheel drive system + front and rear axle differential locks are the benchmark configuration of the top off-road vehicles, and the two are equivalent to the car having three mechanical differential locks, which greatly improves the vehicle's ability to get out of trouble.
As for why we should just say the four-wheel independent suspension common to ordinary family cars, this is an industry secret that many people avoid talking about!
To know that up to the million-level land cruiser, big G, these benchmark hard-core off-road vehicle rear wheels are non-independent suspension, but understand the car are clear with low center of gravity advantages of independent suspension, although it can bring better grip and comfort to the vehicle, but this will greatly increase the manufacturing cost of the vehicle.
Obviously, as the strongest domestic hardcore SUV brand in the eyes of the Chinese people, and in order to highlight the glory of the off-road family, the Beijing off-road brand not only gives the BJ60 a rare four-wheel independent suspension in the industry, but also has a very sincere three big locks as standard! Looking at the entire hardcore SUV market, when have you ever seen an original product with such a hardcore standard? For the entire industry, it is simply a thunderbolt that can subvert the existing market pattern!
6 seconds to break the hundred once again subvert the same level of products
According to conventional thinking, as a hunk with a length of more than 5 meters, and such a strong hardcore SUV in off-road ability, it should not have any connection with "100 km acceleration", after all, no one can think of one day the Land Patrol and the small steel cannon than the acceleration performance, which is simply nonsense. However, when we continued to dig deeper into the BJ60, this hardcore SUV that was similar to the Land Patrol in size told us that it could actually break 100 in 6 seconds!
In view of the current global restrictions on the development of large-displacement fuel vehicles, as well as the background of the continuous surge in oil prices, we speculate that the BJ60 should not be equipped with a gasoline/diesel engine with a displacement of more than 3.0L, and perhaps the car will have a breakthrough in new energy hybrids, after all, the ideal one of medium and large SUVs with its breakthrough score is the range extender model. Obviously, BJ60 can provide a richer powertrain, which proves that it can meet the needs of consumers with different needs, which will promote its market coverage to be further broadened.
Although we didn't get detailed information about the power of the BJ60, insiders said the car had a range of up to 1,000 km+! Obviously, for such a large and fuel-consuming hardcore SUV, the traditional single fuel tank can not meet this endurance performance, so this also verifies our speculation that it is a new energy direction, especially increasing the probability that it will launch a range extender version, and at the same time indirectly see that the BJ60 will be so strong in the original factory configuration at the same time, it will also reserve the modification potential of other aspects such as the auxiliary fuel tank for the owner!
Big Hero Car Talk: See here, I believe many people have been very eager to know the price of BJ60, but we have not got accurate information, according to the internal leaks of the news speculation, this has explosive attributes and full of sincerity of the hardcore SUV, its price should be between tank 300 and tank 500. If the BJ60 ends up coming on the market at a guessed price, it will beat all the rivals in the mid-size off-road SUV without suspense and become the best hot model of the year!