Recently, the car off-road circle has another "red man", Beijing off-road BJ60. Just today, diving Olympic champion and star dad Tian Liang's whole family collectively opened the BJ60 couture model, once again pushing BJ60 into the focus of public opinion.
Uncles who want to feel in advance, the BJ60 couture model can come to a wave. It is understood that this couture model is jointly designed by the Beijing off-road BJ60 official and Lego top designer Geng Lei, which is not only good-looking and fun, but also has a high collection value.
As a veteran and promoter of the original art of MOC (My Own Creation), geng Lei, who is also a senior member of china's two major LUGs (LEGO Certified Player Club), is the first Chinese mainland player to be continuously reprinted by LEGO's official social media, and his style is unique and has received numerous accolades.
In fact, not only Tian Liang's family received this couture model, but also more than 60 young and cool families. Among them are both big names in the car critic industry, KOLs who pursue the ultimate cold play, and hand-made crossover hipsters.
The front of the car is put together like the battlements of the Great Wall, cool; there is actually a central control screen in the car, cool; there is also a "small school bag" behind it, cool... Indeed, cool is the common feeling of all people involved in the assembly, not only the design is cool, the shape is cool, but also the whole family fights together in the process of cool.
Assembly also brought some enlightenment to the participants, especially after the double subtraction, parents and children have to face a new balance between schoolwork burden and high-quality play, "how to play more cool" is a proposition related to the quality of family life.
For The busy Tian Liang couple, there is not much time to play with the children, and every moment of accompanying the growth is precious, "From an individual point of view, the children who like to explore the world are braver; for the family, the family who dares to explore the outside world is cool; in the same way, for the car, the SUV that can take the family out of place to play is cool." Tian Liang said. BJ60 Redefines Medium and Large SUVWhy is it that every time the BJ60 appears, it can cause heated discussion?
These hard indicators are indeed too attractive, 5 meters + length, 6 seconds to break 100, endurance of 1000 kilometers +, four-wheel drive, "three locks", four-wheel suspension, full hybrid and so on.
On April 14, BJ60 local beauty map exposure, a frame of exquisite pictures, wrote performance, luxury, comfort, technology, fashion and other keywords, so that netizens can see Beijing off-road product creation intentions, "players" to "home play" conversion efforts.
However, "not addictive" is the mainstream view of netizens after receiving a wave of information, which can be said that the more new news BJ60 has, the more everyone wants to know more.
In fact, behind these Internet celebrity events, it is Beijing Off-Road's deep insight and thinking about China's SUV market. "Double carbon" environmental protection, "double subtraction" to negative, consumption upgrading, the rise of the national tide... Every factor is considered comprehensively; compete for hardcore performance? Relying on luxury and comfort? Or do you follow the trend and focus unilaterally? Every angle digs deep into the judgment; "Is it better to play alone, or is it better to have fun together?" "Is it possible to strike a balance between home and play without letting either side's advantage decay?" Every scrutiny is answered with earnestness.
In the end, the vision of "making Chinese families play cooler" with "home play" has become the mission carried by BJ60. The proposal of "home play" has also redefined China's medium and large SUVs by BJ60: SUVs that cannot make the whole family play cooler together are not good SUVs.
BJ60 is expected to officially debut earlier, there is a BJ60 on the Internet is the Beijing version of the Cool Road Ze said, and even there have been "off-road family to and Toyota Land Cruiser and other hard" comments. Strictly speaking, BJ60 and Toyota Coolozer are no longer a product of the times, and the Chinese people may wish to be more confident and call him "Beijing Cool Six".
From another point of view, people compare the SUV "hard currency" - road patrol with BJ60, which is also another evidence of the continuous upward trend of China's SUV independent brands; the two are not direct competitors, but also indicate that a new market segment will emerge and be dominated by Chinese brands.
"The first to eat crab", so that BJ60 is doomed to be unremarkable, famous, and become the most anticipated model in the 2022 car circle. If adults choose a car to consider many factors such as beautiful appearance, scientific and technological fashion, functional convenience, etc., then the child's starting point is much simpler and fun, which is their only appeal. Seeing this, some people will definitely think that the real car has not arrived, the couture model has gone first, and the BJ60 wave of "dimensionality reduction strike" 6 to take off, the medium and large SUV market can have a good drama to watch.
According to reliable sources, it will not be long before this "big man who broke through 6 seconds and broke a hundred" is expected to usher in the highlight moment of his official debut. Are you looking forward to it the same as I do? (For more information about the Beijing off-road BJ60, please see the bump road past video: the dispute over the name of the car caused by dialects How to read Cool6 Ze Talk about BJ60)