Tank 500, more than 5 meters long, the seven-seat version of the car has weighed more than 2.5 tons, equipped with a 3.0T+ 9AT gearbox, in the current trend of energy saving and emission reduction, the tank this hand is a bit confusing.
Not to mention that such a heavy car is also equipped with a 3.0T engine, even my own 1.4T Audi A3, I can not open as much as possible.
However, all these rational analyses can always be beaten in the face by the fiery level of the tank 500.
As the earliest joint venture car company established in China, SANTANA, which was popular all over the country, came from SAIC Volkswagen, and the sales of many of its models were naturally among the best. However, in February, the sales volume was surpassed by BYD, which is the first time that a domestic brand has surpassed the joint venture giant in terms of sales.
This shows that consumers no longer blindly worship joint venture brands, and whoever has a good product will buy whom. In February, BYD Qin PLUS sales reached 22,506 vehicles, and it should be known that the sales of BYD Qin in February last year were only more than 1,000 vehicles, which doubled by more than 10 times.
A large part of the credit for this is to be given to "DM-i", which solves the two major pain points of plug-in hybrid models: high power loss and fuel consumption and high car prices. The loss of electricity and fuel consumption is only 3.8L of 100 kilometers, the key is that the starting price is only 108,800 yuan, which can be green card and exempt from purchase tax, so it is difficult to find a car as soon as it is listed, and the cycle of waiting for the car is even half a year.
Can the success of tanks and BYD be popularized? Answering this question is to be analyzed from many aspects.
First of all, from the perspective of tanks, the Great Wall's focusing strategy helps the Great Wall to create an image of an SUV expert, so that in the relatively subdivided and specialized field of hardcore off-road, the public can be trusted. Even in the face of 3.0T+9AT, the first large-displacement power of the Great Wall, everyone is willing to give the Great Wall a chance to prove itself.
We all know that the Great Wall became famous by pickup trucks and off-road vehicles, and this image has long been deeply rooted in the minds of the public, but whether it can continue to other brands and even other areas of its own is difficult to say. If the Great Wall enters the field of cars, it will face a homogeneous competition, but a brand that makes SUV to build a car, the overall persuasiveness is still a little worse.
The same suspense applies to other brands, but it does not mean that other brands do not have opportunities, because it is also important to find the right timing.
In 2009, the Great Wall once launched a very eye-catching, square small SUV - the Great Wall Cool Bear. This overall shape is very biased towards the Japanese style, at that time the car modeling was still very decent era, such a cute design, just listed on the market has gained a good reputation.
But word of mouth to word of mouth, in that era, people's aesthetic and demand for cars is still in the stage of moderation, family cars are basically stuck in the first car, to meet all travel needs of the era. Cute little cars like cool bears don't have much advantage, so they were soon discontinued.
If you put it in today's era, transplant a set of pure electric power system, and take the cute route like Euler's "cat" series models, the fate may be completely different.
For example, the Beijing BJ40 and the BJ80 model that are somewhat related to the Mercedes-Benz G-Class are also due to the timing of the reasons for not getting good sales. The sales of BJ40 are better than more than 2,000 units, and the BJ80 is even more dismal, adding up to less than 1,000 units in several quarters.
Some people may ask, the timing was not right before, then now the time has come, why only the tank series of models still sell well?
In terms of price, the price of the tank 300 is concentrated in the range of 200,000-300,000, and for playing with the old cannon, it does not need to invest a lot of money to experience three locks. For consumers who do not have off-road needs, the shape of the tough guy and the rich material configuration can also make them have the desire to buy it.
With the tank 300 to lay the foundation, the larger and more luxurious tank 500 naturally attracts many buyers.
Of course, such an opportunity is not limited to tanks, if other manufacturers can seize the changes of this era and launch suitable products, I believe they can also replicate the success stories of tank series.
Take Beijing off-road, as the first brand of off-road in China, it is an off-road pedigree with the Eight Classics. However, it is precisely because it is too "pure", many times can only attract a small number of off-road old guns.
Like the tank 300 and Beijing BJ40 at the same price, in terms of active and passive safety configuration, driving assistance configuration, intelligent configuration, etc., it is basically the tank 300 hanging Beijing BJ40. If you sit in two cars, I believe that most people will also choose the tank 300 with a more sense of grade and technology.
I would like to say that if Beijing Off-Road wants to eat in the market, the interior part is a key point that needs to be improved. In the era of intelligence, large screens, various technology configurations must be arranged, in addition, the interior design also needs to be re-made, and now the interior is not cheap, but it still lacks a sense of grade and technology.
Of course, the ride comfort and space must also keep up, and finally if you can put some effort into marketing, then the Beijing BJ series models still have a great chance to become a hot model.
Let's talk about BYD, which can make BYD's sales reach a new height again, and it is inseparable from the DM-i hybrid released in early 2021, which is also the iconic beginning of the comeback of plug-in hybrid.
In the first 11 months of last year, DM-i increased by 471% year-on-year to the cumulative sales of BYD plug-in models! It can be described as "fierce". Behind such "ferocity", on the one hand, stems from the temporary vacancy of DM-i's direct competitors, the release of the earlier Great Wall DHT in the fourth quarter began to be delivered, and Geely's Thor DHT was only late at the end of last year.
The focus of the Japanese two fields has also been the unplugged HEV model, of which Toyota launched the Plug-in Hybrid model of Ralink and Corolla as early as a few years ago, but due to the high price, the final fate is believed to be seen by everyone.
Honda also introduced a PHEV version of the CR-V last year, but the car wasn't perfect. The massively increased size of the battery pack lifted the fuel tank from 53 to just 26 liters, and the power did not change while the weight of the car increased.
The Japanese brand's lack of care in the PHEV model has given the independent brand a huge opportunity to make up for the position, but whether it can be grasped depends on your skills.
DM-i can be so hot, on the one hand, it is related to the earliest mass production, and the people are more likely to take the product as the standard after all, so that once there was a situation of "only knowing DM-i".
Of course, DM-i can achieve mass production so quickly, but also because its structure is simpler than the Great Wall Lemon DHT and Geely Thor DHT, so the price can also be lower, Qin PLUS DM-i can do more than 100,000 one of the reasons found.
The lemon DHT adds a two-speed transmission in the structure, and the Thor DHT adds a three-speed transmission for the star gear structure, which can be seen as a built-in 3AT. Compared with DM-i, their advantage is that they can make the internal combustion engine speed of the vehicle at high speeds lower, improve fuel consumption performance, and also benefit NVH and comfort.
However, the corresponding material costs, the increase in system complexity and the need to improve reliability will increase, which will eventually lead to an increase in the price of the vehicle.
You can see hoshikoshi L Thor Hi · The pre-price of X went to 173,700 yuan, which is equivalent to the price of the sub-top model of the Xingyue L fuel version, which may dissuade some consumers, after all, if the car purchase demand is only for a fuel-efficient family car, then many people may still focus on BYD's DM-i model.
But these are not things, after all, Geely has a lot of affordable models, such as Emgrand L, Binrui, Emgrand S, Xingrui, etc., if this hybrid system is tiled on each model, then consumers can choose a wider range. Over time, the fuel economy advantages of this system will also be highlighted, of course, the shorter the time, the better.
summary
Success is not impossible to replicate, as long as at the right time, to create a product that meets this era, the sales volume is naturally not worried. However, as a latecomer, they need to make greater efforts to form their own unique advantages in the case of being preemptively occupied by consumers' minds, and believe that they can still catch up with the passage of time.