Text/Shore Qing
Before the arrival of the old calendar new year, it is the annual inventory and outlook season, 2021 is still affected by the spread of the epidemic, although the overall domestic automobile market production and sales still reached a year-on-year growth rate of 3.4% and 3.8%, but it is undeniable that this year is still a year of change.
First of all, the epidemic factors have caused the market downturn, and then the external conditions such as the rise of raw materials and chip shortages have interfered, and this year is a year of fierce product competition, standing at the corner of the era of ups and downs, and no company can stand still.
In the face of challenges, enterprises should not only stabilize the center of gravity, but also accelerate self-change, Marx once mentioned in philosophical theory, contradictions are opposites and unity, the development of things often presents two sides, we must learn to look at problems with the perspective of development.
Challenges always coexist with opportunities, under the impact of electrification changes, in the rapidly changing market, some companies have chosen to seek steady progress, and have not blindly catered to the market to chase sales, but have focused on product and technological innovation.
New energy, new brand
Although Jihu is a new face, the BAIC Group behind it can not be ignored, as one of the main forces of China's automobile industry and one of the pillar enterprises of the capital's economy, the status of BAIC Group in traditional car companies can be said to be quite heavy.
As early as the beginning of 2021, BAIC Group made strategic planning for severe situations such as the epidemic, and in 2021, it is not only necessary to fight the epidemic prevention and control battle, but also to achieve a breakthrough battle for high-quality development.
However, like many traditional car companies, BAIC Group in the face of the new electrification track, there is always some strength and insufficient, the production experience of the old fuel vehicle is too much, in the new field of electrification, both the times and consumers have put forward new requirements, how to transform the trend has always been the biggest difficulty of the old aristocrats.
Therefore, creating a new new energy brand is the best solution for these traditional enterprises on the road of transformation.
Dongfeng Group launched Lantu, SAIC Motor built Feifan Automobile, and BAIC Jihu also came to everyone with a new look.
Different from the new forces of car manufacturing, the new energy brands launched by traditional car companies have many advantages that the former cannot catch up. As we all know, the old state-owned enterprises such as BAIC Group have a lot of "family heritage", with money, strength, technology, research and development, and resources and capital accumulated over the decades.
Therefore, the biggest benefit brought by traditional car companies to enter the new energy market is that it does not have to continuously raise funds to continue to live like a new car-making company, and the basic disk ensures the source of funds for follow-up research and development and sales. And relying on the existing system, there are many guarantees in research and development and after-sales and user experience, both online and offline channels can be used.
In the face of consumers in the new era, Liu Yu, chairman of Beiqi Blue Valley, said frankly: ARCFOX Jihu, as a new brand, should continue to iterate learning, enhance brand awareness, reach consumers in an all-round way, solve consumer complaints, make timely responses, and do a full range of services to make friends with consumers.
New products empower technology
When the Model3 becomes the top seller of a single model of new energy passenger cars in China in 2020, the new and old aristocrats in the auto market have foreshadowed the future of the high-end market, and now all parties have made efforts to wait for the rise of new energy vehicles in the high-end market.
BAIC Jihu is also positioned here, but in the battlefield of new energy, the brand effect has never been a "high-end" performance, as the focus of consumption gradually tends to young consumer groups, more and more car companies realize that the only thing that can determine whether a product can successfully go to high-end is technology.
At present, the Models that Polar Fox has been listed have a total of Alpha S and Alpha T, and the Alpha S Huawei HI Version jointly created with Huawei has now begun internal delivery and will officially meet with you in 2022.
Polar Fox Alpha S ushered in the listing in April 2021, and the previous Alpha T is different, Alpha S positioned at the level of 300,000 yuan of new energy cars, 251,900 -344,900 price range, and Tesla Model 3 price difference is not much.
As a pure electric vehicle model, the pure electric mileage of the Polar Fox Alpha S has 525km, 603km and 708km, reaching the mainstream level in the market, and compared with the Tesla Model 3 in the same price range, this endurance performance perfectly crushes its maximum 605km cruising range. It has to be said that the Polar Fox Alpha S has greatly alleviated consumers' worries about endurance.
In addition, the Polar Fox Alpha S in the interior design is perfect for the current young people to pursue the pain points of science and technology, 20.3-inch support 4K HD central control large screen, as well as a full LCD dashboard and HUD head-up display, intelligent experience in one step. The three-screen linkage intelligent function is very comprehensive, and it can also support split-screen operation, and users can continue to display the driving function while operating entertainment tools. The whole car also supports online navigation to display road condition information, Carplay and Carlife mobile phone interconnection, the whole car intelligent speech recognition system, as well as facial recognition, OTA upgrades and other functions.
To be fair, the price of the two models on sale is not low, between 250,000 and 350,000 yuan. However, in the December 2021 sales statistics released by the official of Jihu, we found that the delivery volume of Jihu in December reached 1186 units, an increase of 76% month-on-month and 696% year-on-year. At the same time, Jihu Automobile achieved a 41% increase in delivery volume in the fourth quarter, an increase of 569% year-on-year.
The performance of the polar fox at the end of the year is very exciting.
The only factor that can support the model to gain consumer recognition is the strength of the product. With a new attitude of not being arrogant and impatient, jihu automobile is moving forward towards a better future with high-end technology and products.
Technology hand in hand, step into a new future
The first half of the battle in the new energy market is electrification, and the second half is intelligent. At present, both consumers and car companies are leading new energy vehicles to develop towards intelligent and networked roads, and the "new four modernizations of automobiles" roads have basically become a foregone conclusion.
In addition to the continuous launch of new models, the most anticipated number of poles this year and Huawei's new HI mass production version of Alpha S, which continues to adhere to the "help car companies build good cars", has come up with new technologies this time, and the new HI mass production version of Jihu Alpha S is currently the first high-end pure power production sedan equipped with Huawei's smart cockpit Hongmeng car machine OS.
At the same time, the car is also the world's first production car to support high-end intelligent driving on urban roads, and the new HI mass production version of Jihu Alpha S was strongly unveiled at the Guangzhou Auto Show, launching two versions of the basic version and the high-end version, with a pre-price of 388,900 yuan and 429,900 yuan respectively.
As a "smart car ceiling", The new HI mass production version of Alpha S is the first to carry 3 Huawei 96-line lidar, together with 31 sensors, forming an ultra-high fusion perception system, even in the case of driving at night, it can also achieve safety and worry-free, and is known as the intelligent driving assistance system that understands China's road conditions.
The Hongmeng Car Machine OS created by Huawei brings users a smart space of interconnection of all things, and the software platform based on the Hongmeng Car Machine OS can bring a more secure software environment and achieve rapid start-up, fully supporting voice interaction and seamless flow of software functions on the vehicle and mobile terminals.
Regarding the cooperation between the two parties, Wang Qiufeng, deputy general manager of BAIC BJEV and vice president of Jihu Automobile, said: "We took the lead in applying HI Huawei's full-stack intelligent vehicle solution and became the first high-end intelligent pure electric vehicle brand to mass-produce it. In the future, based on the strategic decision of intelligent development, we will focus more on the innovative development of design, technology, driving control, user experience, etc., and continue to deepen cooperation with Huawei, lead technological innovation in the field of intelligent driving, and become a pioneer with outstanding vision. ”
In addition, according to public information, in the future, Jihu will also carry out in-depth cooperation with Huawei, Baidu, and Didi, mainly for the field of automatic driving, Huawei is mainly responsible for chips, software and cloud services, helping Jihu to provide intelligent solutions, while Baidu and Didi are mainly providing future test scenarios for Jihu and are responsible for the road level.
Creating products closely around user needs is the original intention of Jihu Automobile to "let the forerunners go first".
Write at the end:
According to the Association of Passenger Vehicles, in 2025, China's new energy vehicles will reach a 20% share, while independent brands will achieve lane-changing overtaking of joint venture brands.
In the face of future opportunities and challenges, Jihu Automobile has been ready, since its inception, Jihu Automobile has been keeping in mind the concept of "user-centric" to create a high-end intelligent new energy vehicle ecological chain including products, channels, services, etc.
In the future, Jihu Automobile will also work with users to participate in the initial design stage of products, through the form of co-creation, accommodate multiple consumer groups and "top-stream" design thinking, keep up with user needs, and create more products with a sense of design.
The future may be dangerous and difficult, but the future is always ahead, and those who can take the lead in seizing opportunities in the node of the times will definitely be the forerunners of that era.