There is a "legend" in china's liquor industry
Alcoholics Liquor was founded in 1956 in Xiangxi, China.
It has never been awarded the title of "National Famous Liquor", nor is it in the "53 Excellent Liquor". even! From 1952 to 1989, the liquor industry held five wine appraisals, but it failed to catch up.
Just such a nameless pawn, in the early nineties with "a painting" fire all over the country!
Together with Shen Congwen's books, Song Zuying's songs, and Huang Yongyu's paintings, they are called "4 Business Cards of Xiangxi". As a result, the alcoholic liquor was also rated as "China's Top Ten Cultural Famous Liquors".
With "one painting" the fire spread all over the country
In 1975, at the age of 27, Wang Xibing took over as the director of the factory.
At that time, the entire factory with pots and pans with iron added up to only 800,000. Wang Xibing intends to brew a liquor himself, and he refers to the traditional liquor recipe, coupled with the unique characteristics of Xiangxi liquor, to create a rich tulip liquor - drunkard.
In 1983, the famous calligrapher and painter Huang Yongyu was invited by the Light Industry Bureau to visit the winery.
Seeing that his hometown wine could not go out of Xiangxi, he decided to design a new packaging for the distillery.
In 1987, Mr. Huang Yongyu created the "Drunkard" brand and designed a new packaging for the hometown feelings and family dedication.
And with a short sentence: drunkard back drunkard, a thousand gold is not too much; drunkard drinker, a thousand cups will not be drunk; drunkard out of Xiangxi, trickle through the miles.
As soon as the liquor was listed, it was accompanied by great success and made rapid progress, and in 1998, the liquor became the "second in command" of China's liquor industry. The current market value is more than 50 billion!
Light up the world heritage and let more young people fall in love with the world heritage
The design and naming of the liquor has a strong regional culture, and although the sack packaging looks earthy, it contains the customs and customs of Xiangxi. As the leader of Chinese cultural liquor, drunkard liquor exclusively titled the second season of the first world heritage program "Ten Thousand Miles to Ride Alone".
Just after the 5th episode was broadcast, the popularity exceeded 10 million!
Led by Mr. Shan Jixiang, former director of the "net red" of the Palace Museum, there are new generation stars such as Zhou Yun, Xiao Yang and Niu Junfeng as guest guests, leading the public to understand our precious world cultural heritage.
Rich drunkard, guardian of the world heritage, let the world heritage come alive. Different from other variety shows, in "Ten Thousand Miles of Single Riding", the guests and stars are always supporting roles, and the protagonists are those magnificent ancient capitals, the pottery that has been passed down for thousands of years, and the oracle bones that continue the context...
【Magnificent ancient capital - Luoyang】
From Ying Tianmen, where Wu Zetian ascended the throne, to Ming Hall in the Tang Dynasty. The Ming Hall of the Tang Dynasty is 88 meters high and as tall as a 30-storey residential building.
【Pottery that has been passed down for thousands of years—— Jingdezhen】
Follow the camera to Jingdezhen to explore the secret of the unquenchable kiln fire for thousands of years! The Royal Kiln Factory is a kiln factory specializing in the production of porcelain for the royal family, and the ruins cover an area of 54,000 square kilometers. During the Jingde period of the Northern Song Dynasty, the porcelain of the Imperial Kiln Factory was deeply loved by Song Zhenzong, and Song Zhenzong even gave him his own era name. Therefore, it was named "Jingdezhen" and has not changed its name for more than a thousand years.
【Oracle bones that continue the context - hieroglyphs】
The first words were hieroglyphs, without pen and ink, paper, and the words were engraved on the shells of animals.
Guarding the world heritage, Chinese cultural wines are in action. I hope that together with the drunkard wine, we will guard the solidified heritage civilization with the flow of modern culture, so that Chinese culture can truly "come alive"!