May 19 is the 14th China Tourism Day, with the theme of "Travel in China, Live a Happy Life". At a time when tourism has become a daily life and the supply of tourism products is becoming more and more abundant, a meal, a performance, a museum, or even a hit drama can become a reason for everyone to go. And what do people really want to experience when they embark on a journey? Let's go to the mountains, rivers, lakes and seas to find answers.
Natural scenery and film and television drama effect Altay tourism is hot
Recently, with the hit of the TV series "My Altay", Burjin County and Haba River County, Altay Prefecture, Xinjiang, where filming took place, have attracted tourists from many places across the country to check in.
Tourist: I saw "My Altay" at home, I saw the sunset, and then I wanted to come to Altay to have a look, and I happened to find the tree in the play here, and reproduce the stills at that time.
Since May 7, Burjin County has received a total of 445,500 tourists, a year-on-year increase of 68%, and the comprehensive tourism income has exceeded 400 million yuan. In Haba County, major hotels provide route guides and vehicle pick-up services for tourists. According to data from China Southern Airlines, in the coming month, the number of bookings on the route from Urumqi to Altay will increase by more than 50% month-on-month. Some B&Bs are fully booked for the next three months.
Reporter Liu Feifei: In addition to the existing direct flights from Beijing, Xi'an, Chengdu, Guangzhou and other places to Altay, the local government is increasing cooperation with airlines to strive for more direct flights in the future. At present, Haba River County and Burjin County are speeding up the formulation of some characteristic tourist routes, and at the same time, a series of measures have been taken to stabilize prices and improve the quality of hotel and homestay accommodation.
Unique customs, customs and cultural charm Niche attractions in small cities are popular
The new wind of the recovery of the cultural tourism market has also blown into small cities and niche attractions. They attract tourists with their unique customs and strong cultural charm. During the past May Day holiday, Sichuan Guangyuan Jianmen Pass Scenic Area launched the activity of "following poetry to Jianmen". "Shu Road is difficult, it is difficult to go to the blue sky", reciting can be free of charge, real money to give benefits at the same time, but also let tourists before the tour of the "poem" and "distance" to make a real connection.
Tourist Yu Dan: In the process of traveling, we are more familiar with ancient poems, so that everyone can learn more about history and let children know more about our Chinese culture.
County-level tourism brings new increments to the tourism market
Take a delta-wing plane or helicopter in Dunhuang, Gansu Province to overlook Mingsha Mountain and Crescent Spring; Immerse yourself in the wisdom of the ancients in the digital intelligence experience hall in the ancient city of Liangzhu, Zhejiang; Experience the production of intangible cultural heritage incense at Shangri-La Yunnan; In Guangxi, I watched the "Ploughing Ceremony" folk performance and participated in the duck catching and fish catching competition...... With the personalization, quality and diversity of tourism becoming more and more prominent, county-level tourism has brought a new increase in the tourism market.
In Nanjing County, Fujian Province, there are more than 15,000 large and small tulou in the territory, which is a unique kind of residential building in the world. In the Tulou Yuchang Building in Xiaban Village, Shuyang Town, you can feel the charm of the intangible cultural heritage - puppet show. In the coffee plantation in Nankeng Town, in addition to observing coffee planting, you can also experience hand-poured coffee.
Tourist Chen Jiahao: Experiencing our intangible cultural heritage, Hakka culture, and customs made me feel some stories from the countryside that we had not been exposed to in the city before, and were deeply rooted in people's hearts.
How to "shift gears" and upgrade in China Tourism?
At present, the mainland has formed the world's largest domestic tourism market, and has become the largest source country and main destination of international tourism. The change in demand from sightseeing to experience is also forcing all localities to continuously improve software and hardware supporting measures to make the journey smoother.
The "ticket-free mode" of the scenic spot stimulates more consumption willingness
On the 19th, many scenic spots launched free tickets and half-price measures for scenic spots. Since the beginning of this year, many scenic spots across the country have announced the implementation of preferential policies such as ticket reductions and exemptions. In Huangshan, Anhui Province, there are 10 scenic spots that do not charge tickets on a regular basis. Ticket revenue has decreased, but more tourists' enthusiasm and willingness to spend have been stimulated, and the reception volume of scenic spots has increased significantly.
Shanghai citizens: Because I know that this tourism festival has half-price activities, and then take advantage of the preferential time to bring children to the aquarium.
Xu Xin, General Manager of Daming Mountain Scenic Tourism Development Co., Ltd.: After the admission fee is waived, the number of self-driving tourists will increase by 10% to 15%.
High-speed rail travel time-counting tickets meet diversified travel needs
In order to meet the diversified travel needs of passengers, the railway department has sold new ticketing products such as high-speed rail time-counting tickets and commuter tickets on many railway lines such as the Yangtze River Delta Railway and the Fuzhou-Xiamen High-speed Railway. From May 20, the Northeast region will launch the first high-speed rail tourism time-counting ticket. The "Shenyang + Dandong + Dalian" high-speed rail travel time-counting ticket, including 1 second-class ticket for each of the three journeys, is valid for 9 days from the date of the first ride, and the ticket holder can also enjoy discounts on accommodation and tickets.
Age-appropriate upgrading and transformation Let the "silver-haired people" enjoy the journey
With the growth of the tourism demand of the elderly group, various localities are also constantly exploring and promoting the transformation of public facilities for the elderly, developing technologies and products for the elderly, and improving the travel experience of the "silver-haired group". In Ningbo, Zhejiang, a scenic spot with a waterfall, after targeted transformation, a hole elevator that can carry 21 people has been launched, which can "cross" more than 130 meters high shaft in only 53 seconds and reach the core scenic spot.
Create honest tourism and make consumption worry-free
How to make consumption more worry-free on the go? At the Kunming Return Supervision Center in Yunnan, the staff is making a telephone return visit to Ningxia tourists who have completed the whole process of online returns. In recent years, Yunnan has continued to promote the "30-day no reason return" for tourists' shopping. Visitors can apply for a return and refund by uploading their information online.
(CCTV News Client)